Warmer weather is here, and so are new sustainable styles at lur® apparel. Based in Cincinnati, lur® apparel is one of the city’s most unique clothing brands due to its eco-friendly products and its mission to make an impact on the world by supporting women’s entrepreneurship. lur® apparel’s production process is unique because its products are made from 100% recycled materials. The clothing line’s soft fabric is made by blending pre-consumer cotton scraps and post-consumer plastic water bottles. Founder and current CEO of lur® apparel, Mark Heiman, began his journey as a graduate of Oregon State University with a degree in forestry.
“After starting his first business in the timber industry, Mark took a position at the family’s textile business. During his final year with the company, he lived in South East Asia and traveled throughout the continent,” explains Lukas Snelling, who oversees marketing and outreach for lur® apparel, adding that Heiman discovered an inner passion of his through his own experiences working with the environment and interacting with people throughout his traveling.
With a noteworthy philosophy in mind, Heiman soon developed a unique recycled fabric process with the parent company’s first brand, Repair The World, and in the year of 2012 he launched lur® apparel. Due to the brand’s unique production process, lur® reused more than 6,500 pounds of post consumer plastic water bottles and 6,500 pounds of pre-consumer cotton scraps in 2014 alone. Since the process saves 60-70 percent of the water normally used in traditional apparel manufacturing, lur® saved more than 6 million gallons of water from entering the waste stream.
“The lur® brand supports women entrepreneurs by giving one week of vocational training to a woman of Santa Cruz la Laguna, Guatemala for every item sold on the brand’s website and by funding microloans through non-profit partner Friendship Bridge,” Snelling says. Friendship Bridge is a non-profit that provides microcredit and education to help impoverished women establish their own businesses and to help themselves, their families, and their communities to rise out of poverty.
Today, the brand’s items are carried in more than 700 stores throughout North America. Just within the past year, lur® has launched 26 new clothing styles, in addition to a variety of unique color options on existing products.
What’s next on the horizon? “The brand forecasts continued growth throughout North America for the rest of the year and into 2016,” says Snelling, adding that lur® apparel looks forward to introducing their latest batch of new styles.
“The lur® brand continues to grow; along with the impact it has by creating better opportunities for women’s entrepreneurship,” Snelling says. To learn more, visit http://lurapparel.com or “like” them on Facebook.