Erica Kidder, who has worked in the beauty industry since 2008, has focused on hair, waxing, and event style hair do’s. But now, Kidder is shifting her focus, and is making women all over the Tri-State feel beautiful and empowered.
Kidder started in 2008 at Square One Salon and Spa, in Centerville, Ohio, and has since expanded her horizons. Keeping up with all the new beauty trends, Kidder has decided to open a salon of her own, that holds a focus on microblading as early as May 2. “After five years, I left to explore a career as a small business owner- the past three years I’ve worked within Salon Lofts. Last year, my passion for the industry expanded into permanent makeup, and with the addition of microblading, I quickly outgrew my loft. I made the decision to focus almost exclusively on microblading and I am now leaving Salon Lofts and opening my first salon.”
Microblading is a newer concept, which is rapidly making its debut to the Greater Cincinnati area. “When I discovered microblading, it was only popular in bigger cities,” explains Kidder. “I knew it was only a matter of time before it reached the Midwest. The service fascinated me. I love that there is an alternative to traditional permanent makeup, that typically leaves clients with a solid filled in eyebrow. Microblading offers the most natural result.”
When someone talks about microblading, it can come off as a foreign concept. Microblading in short, is a non-permanent tattoo that fills and adds shape to one’s eyebrow, and Kidder understands just how important eyebrows are to women. “This luxury of a permanent makeup service replicates hair strokes in the eyebrow, creating fullness, definition and balance,” explains Kidder. “While microblading is deemed ‘semi-permanent,’ it is still in the ‘tattoo’ family. Due to the pigment being placed under the skin more superficially than a traditional tattoo, naturally it fades faster. Fading is considered a positive characteristic in microblading, as it allows for updates in shape, color and provides the ability to work with changes in aging skin.”
During a microblading appointment, Kidder says, you can expect to spend up to three hours at your initial appointment. During the first part of this session, she collaborates on a shape that is perfect for you. “We will take time to choose the appropriate pigment color based on your skin tone, and existing brow hair,” she says. “Once you approve your template, we will outline the brow and then provide anesthetics for comfort.”
The microblading is done with a small hand tool with sterile, disposable needles to implant pigment into the skin. The second appointment, which is included in the package price, will take place no sooner than four weeks of your initial appointment, and no later than 12 weeks after. “This is a touch up appointment and is absolutely imperative to your results,” Kidder says. “Without it, your results will not be optimal, as the service is only half done. The touch up corrects any irregularities in the microbladed hair strokes and it finishes the process.”
Since this new concept can generate many questions for the client, Kidder offers one-on-one consultations for $25. “During a consultation, I will cover every question a guest has, but most importantly I address expectations,” says Kidder. “We will talk shape, color, healing, pre-and post care, etc.”
Since microblading isn’t a permanent tattoo, it does require regular touch ups, fill ins, and a bit of TLC from the client after the session is finished. “For a tattoo,” says Kidder. “A machine is used to implant the pigment deep into the skin, versus microblading, a disposable manual hand tool with sterile one-time use needles is used to deposit pigment into the upper dermal layer of the skin. This superficial placement allows for natural fading with the exfoliation of skin.”
Depending on skin type, lifestyle, aftercare, and environmental factors, every guest will retain pigment differently, according to Kidder. For example, she says, if you have oily skin, you are a smoker, or you swim, or tan regularly, you will require more touch ups. “Some guests however will require more sessions without any of these factors applying to them,” she adds. “If you want to maintain your brow, you must touch them up. They are designed to fade. Yearly touch ups are typical, and are $250. I offer a ‘perfecting session’ for guests who want to supplement their initial two appointments for $150. If you don’t need a third visit, a yearly touch up is sufficient.”
Kidder has an appreciation for microblading for many reasons, but her favorite is the empowerment the women have when they leave her salon. “Having the power to improve someone’s self-confidence is by far the most rewarding part of microblading,” says Kidder. “At the end of every service when I show my guest their new brows, I feel overwhelmed with the same amount of joy that they do. It’s truly incredible to see someone smile ear to ear because of something you did. Last October, breast cancer awareness month, I had a very eye opening experience. I chose to do a giveaway on social media for breast cancer survivors who lost their brow hair due to treatment. I chose four winners during the month. The time I was able to spend with each survivor was incredible, and it proved to me that microblading is so much more than aesthetic. It’s life changing. To give back a part of someone’s womanhood is truly a humbling experience. To this day, I still think about how thankful I am to be able to add to their stories.”
Kidder says she is thankful for her business growing quicker than she can keep up with, as she is booking clients into August. “I’m happy to see this service is gaining exposure.” says Kidder. Currently, Kidder is with Salon Lofts in Washington Park Plaza, and her microblading sessions are $500. Her first available opening is at the end of July 2020.
To find out more about Kidder, or to book an appointment, click here.