Beauty 3 Skincare Trends That Are Making Waves This Year
Approximately 83 percent of Generation Z prefer to purchase skin care products that are made from natural and organic ingredients, according to Stella Rising. This is not surprising given that even in hair care, people are opting for healthier alternatives such as coconut oil and jojoba oil to nourish their hair and scalp. This year, we will see more innovative skincare trends that are geared towards making our skin look amazing in a healthier and sustainable way.
Vegan Beauty Is On The Rise
Vegan beauty has been gaining traction in the beauty industry, and it seems that we will be seeing more of it this year. According to Mintel, veganism is one of the most popular lifestyle choices recently, which means that the demand for plant-based skin care brands will go up. These products are those that are made mostly from plants with little to no chemical additives included. Labels like cruelty-free and halal are just a few to watch out for when reading reviews on beauty products.
By-Product Beauty Works, Too
Another skincare trend that we will be seeing more of this year is the reduction of waste materials in creating skin care products. What this means is that any waste materials from other processes will still be repurposed. For example, discarded coffee grains are now being integrated into scrubs that can help revive dull looking skin.
Even fruits and other plant-based products that weren’t sold can still be used for their nutritional content or for adding natural scents to serums, lotions, and the like.
Smart-Tech Personalized Skincare
This year, bespoke skincare will carve a niche of its own as personalized skin care routines are now done with the help of technology. Atolla is a good example of a skin care brand that uses data science as well as machine learning to come up with a customized skin care routine for its customers. Customers have the option to tweak their monthly products based on the progress on their skin’s condition after using them for a period of time.
The beauty industry is shifting towards sustainability and technology this year. Aside from seeing more plant-based skin care, manufacturing companies are also reducing their waste by using by-products that are left behind. Bespoke beauty subscription boxes will make a splash as well as companies are aiming for a more personal approach to the consumer’s skin care needs.