Inspired by Aveda products and its fresh new location, a local salon is giving clients a new kind of experience full of sustainable style.
At Benefit Salon, relaxation comes in the form of light and lush greenery in a peaceful setting. The salon is the dream of Jocelyn Palmer, a passionate beauty industry veteran who is focused on training and education, as well as sustainability.
“Benefit Salon is a welcoming retreat where you will find a dedicated and talented team of women drive to help you look and feel your best,” says Palmer.
Palmer, who is a lover of Aveda products, says she loves working with and developing her team while also being a full-time mom to daughter Florencia.
The inspiration behind Benefit Salon comes from years of experience and the desire to stay connected to what is going on in the industry and fashion world.
“I am also driven by sustainability and being conscious about our environment,” she says. “The product line Aveda is so much more than just a brand. It is the driver for my company. I believe beauty is as beauty does.”
There are a range of hair services available at Benefit Salon, including cutting, coloring, keratin treatments, and Bellami hair extensions in addition to facial waxing.
“With each service we also offer a complimentary mini facial or hot towel with their conditioner,” adds Palmer.
The team at Benefit Salon is comprised of women who define the space’s relaxing and laid back, yet highly focused culture.
“We put a tremendous amount of emphasis on education, grooming new talent, and constantly improving our skills,” says Palmer. “We recently cut back on an extended range of services to focus exclusively on hair and providing the best service experiences possible.”
Benefit Salon recently moved into a new space that features arched windows and plenty of natural light.
“My husband and I completely renovated the space to be a reflection of our salon culture and the Aveda values,” says Palmer. “It was a ton of work gutting out the old, opening up walls, and refinishing every surface. We tried to use materials and elements from the original history of the space and neighborhood; it used to be a pharmacy and a grocery store in the 1940s.”
Palmer says she will be traveling to New York City in July to complete a Vidal Sassoon course in advanced cutting techniques. Then, in October, the salon is hosting Bellami to train the team and other salon professionals on advanced hair extension education.
“We are always seeking something to spark passion inside us for growth,” she adds.