The Brideface team in front of their new Over The Rhine storefront
Ask and you shall receive. At least that’s the way it works at Brideface.
Based in Over The Rhine, this multiple-award-winning posse of makeup artists specializes in bridal and makeup coaching throughout the Tri-State. Their coaching classes can be customized for tweens, mother-daughter, or a girls night out.
In addition, owner Nancy Dawson launched a “FACEing” cosmetics line in 2013. The line currently includes lipsticks, lip glosses, cheek color, brushes, brow mascara, brow kits and eye shadows. Dawson has plans to soon launch more offerings.
|Brideface “Blockbuster Box”|
“I hear it over and over in my FACEing classes,” Dawson recently posted. “So many women hate foundation. They wish they could buy a lightweight product that is good for their skin, evens the tone, and makes it just look healthy, not covered up and flat. Well we have a new product coming that will blow you away!”
Client feedback is what fuels new ideas for her business, Dawson says. In fact, prior to the holidays, she began receiving requests for “beauty bundles,” or just a few of her favorite things all wrapped up with pretty packaging to give as a gift. She obliged, and says it’s been a big hit.
“A long-time client contacted me just a few days before Christmas and asked me to pull together six $200 beauty boxes for the women in her family,” Dawson explains. “I customized them each and added a note on how to use the products, gift wrapped them, and shipped them out!”
After posting an example on Facebook, orders began to flow. “I can do them in any price point,” she adds. “A husband called me because his wife had just taken a FACEing class with me, so I pulled together the things I had recommended for her in the lesson.”
According to Dawson, a “Brideface Blockbuster Box” typically includes an assortment of brushes, lip collection, cheeky cream blushes, and brow collection. “We also have brush rolls and canisters and lot of people have been loving those to keep their tools organized,” she explains.
Price points vary depending on the products included, but a $200 gift package includes seven makeup brushes, two lip colors, cheek color, liner, twissors, brow mascara and brow sketchstick.
Not only is the Blockbuster Box concept a big hit for Brideface, but their new location is too. “We did so well in our new location over Christmas,” Dawson says, “we just love it!”
Located at 2009 Elm Street, Dawson says foot traffic has been steadily increasing with the rapid development in OTR, and foresees a major boost once the streetcar is up and running. “Because we are so off the beaten path from Vine and Main, we haven’t yet been able to piggyback off [OTR’s] shopping events. But when we did Fuchsia Friday, on black friday, we were listed in the OTR Chamber of Commerce marketing materials so we saw a huge surge from that,” she explains. “We rely heavily on Rheingeist traffic now, since we are the only businesses at that end of the street. That all [will] change rapidly though as the streetcar gets closer to opening!”
To learn more, visit www.brideface.com.