Learn about a local skincare and eyelash studio with customized facials, waxing, sunless tanning, and eyelash enhancements.
Pure Skin by Elizabeth Ashley offers a wide variety of skin services that are fully customized to meet the needs and wants of clients.
“We are a skin care and eyelash studio offering customized facials, waxing, sunless tanning, and a variety of eyelash enhancements such as extensions and tinting,” says founder and owner Elizabeth Crank.
Crank’s inspiration for launching her own business comes from years of experience in the beauty and spa industry as an esthetician.
“My love for skin care and cultivating relationships with my clients has been a life-long passion,” she says. “I have been so lucky to have worked in a variety of spa and skin care clinics, and have taken the best of everything I’ve learned to create the perfect space for my clients to relax, unwind, and allow me to help their pure beauty shine through.”
Crank says that she stands behind every product and service she offers, so much so that she named the business after herself.
“There is no better feeling than when my clients open their eyes after a service and love the person looking back at them in the mirror,” she says. “Hearing my clients say, ‘I love the way I look,’ is the greatest feeling. I know I’m using my talents and gifts to give them what they deserve, to love the skin they’re in.”
All services offered at Pure Skin by Elizabeth Ashley are customized based on clients and their skin care goals – from anti-aging to acne.
“Since becoming certified in eyelash extensions, I have seen women’s self-confidence flourish,” she says. “It’s definitely the most instantly gratifying service for both me and my clients.”
Crank says she sees clients from a variety of groups including young girls, stay-at-home moms, and wildly successful working women. “My goal is to provide lashes that are noticeable, but natural,” she says. “A look that allows women to feel comfortable and confident with very little effort, no matter who they are or where they come from.”
Crank’s business is 10 years in the making, and she’s proud to offer clients something that can help their skin become healthier while they feel better about themselves.
She says her business is everything she loves and appreciates about skin care in a studio space that feels like home. “I want my clients to walk into my studio and instantly feel comfortable and relaxed,” she says. “I want them to leave the worries and stress of their busy lives at the door and allow me to help them feel their best. I’m a good listener, lover of laughter, and passionate about helping them feel like the best versions of themselves.”
As the year moves along, Crank says she will offer a new service called Brow Lamination. “Brow lamination is a great alternative to microblading, which has been a very popular treatment,” she says. “Brow lamination gives your eyebrows a set, uniform shape that can make them look fuller. It’s much less invasive, and much less painful than microblading. I am so excited to offer this treatment.”