You don’t get a second chance for a first impression. That’s why Anne Schmidt is so passionate about her work.
As the founder and owner of Blu Design Shop, she helps start-ups and small businesses – locally and nationally – with their branding and graphic design needs. “We offer fully customized brand identities that accommodate a start-ups budget,” explains Schmidt, “and allows them to get up and running quickly.”
Schmidt’s love and enthusiasm for design is initially why she launched her business. “I started my career at a marketing firm in Washington D.C., where part of my responsibilities involved creative design for marketing and grassroots advocacy projects,” she explains, “From there, I dabbled in recruiting and HR, but I really wanted to get back into designing.”
A few years prior to her company launching, Schmidt created her very own wedding invitations, pregnancy announcements for her children and birthday cards. Requests for custom stationery from friends and family soon followed, and then referrals from that business.
|Anne Schmidt, founder and owner of Blu Design Shop
In 2009, a California based photographer discovered Schmidt’s website that she created for her line of custom stationery. “The photographer loved my work so much that she asked if I would be willing to create a logo and website for her, and the rest is history,” Schmidt says, “I fell in love and became obsessed with creating logos and web designs, and I began learning as much as I could about the design industry.”
Schmidt’s initial work transitioned from designing custom stationery for consumers, to creating custom stationery systems for businesses. Since the company’s official launch in 2009, 30 vastly different clients have been added to Blue Design Shop’s portfolio.
Some services offered include logo design, WordPress web and blog designs, business cards, flyers, car/truck decals, social media images and much more. Schmidt says Blu Design Shop has earned a respectable reputation because of its award-winning customer service in addition to its wide range of start-up services. In addition, Schmidt says, Blu Design Shop’s prices are geared to help startups and grow with their businesses.
Since she, herself was once a start-up, Schmidt understands where clients are coming from, and believes that a company’s branding and web needs shouldn’t be one of the obstacles holding them back from bringing a great service or product to consumers.
Schmidt says her passion for her clients’ ideas and and her team’s designs that bring client visions to life is what makes Blu Design Shop unique. “We are flexible with our service offerings, as we understand each client is different,” she adds, “We approach our clients’ businesses from more of a customer service standpoint versus a technical one, which allows for mutually beneficial partnerships.”
Starting this month, Blu Design Shop is offering a new service that focuses on social media support for clients, helping them grow their online presence, while giving them more time to focus on other aspects of their business. “Most of our clients are start-ups, which means they are insanely busy with every detail of their business, and it’s difficult for them to make time for social media; let alone afford it,” explains Schmidt.
Schmidt and her team also plan to give back to the Cincinnati area and its economy. One way in which they currently do that is through their content contribution to Bad Girl Ventures, a local company that helps entrepreneurial women achieve success.