There’s a collective effort to expand the reach of minority-owned businesses in the Tri-State. Read on to hear the story of one local business owner who’s finding the benefit in the collaborative.
The mission behind the Cincinnati Minority Business Collaborative is to work to positively impact the growth, development, and success of minority small businesses in the Greater Cincinnati area.
There are several enterprises that come together to make up the Cincinnati Minority Business Collaborative, which states that it provides capital and customer readiness support to high-potential minority businesses in the region.
“The collaborative is not a new organization, but a new concept and a new way for existing organizations to work more effectively together to help grow our community’s minority business enterprises,” the website states.
Additionally, the Cincinnati Minority Business Collaborative provides no-cost programmatic assistance by experienced and industry-specific business coaches and professionals, all of whom help with a wide range of subject matter expertise to help prepare those in the collaborative for raising capital.
One of those minority-owned businesses working with the CMBC is Michelle Morales-Denisoff, the CEO of Liona Enterprises.
Liona Enterprises is an IT professional services company that prides itself on being a collaborative business partner that offers business, technical, training solutions, and resources to the challenges of helping government and commercial clients become more effective and efficient fulfilling their goals.
“The core values of Liona Enterprises include trust, loyalty, respect, hard work and perseverance,” says Morales-Denisoff. “We help leverage the potential of technology in the workplace by providing comprehensive professional services for our clients (government and commercial). We will find ways to help streamline the acquisition process by offering a wide range of contract vehicles to choose including small business supplier diversity programs, 8a STARS, GSA, and various state contracts. And with the help of our PMP certified project managers, we get your projects completed on time, on budget, and on target.”
Liona Enterprises became involved with the Cincinnati Minority Business Collaborative through the Chamber of Commerce and a referral from Patrick Griffis, who works at The Accelerator.
Liona Enterprises works with Jilson Daniels and Griffis to expand its outreach in Cincinnati and found that the Cincinnati Minority Business Collaborative has been an advocate for the company.
“They have helped us a lot in terms of marketing and getting our name out there so companies will know who we are and what we do,” says Morales-Denisoff. “The majority of Liona’s business is coming from the Federal Government (DOD and Non-DOD) so it’s good to have someone like Daniels from CMBC to help promote our company so we can start gaining some traction in the commercial space.”
Morales-Denisoff says that other businesses who want to expand their reach and gain new customers should turn to the Cincinnati Minority Business Collaborative.
“If you want an organization to help develop your business and advocate for you, CMBC is the right organization to be a part of,” she says. “They provide, at no cost to small businesses like Liona, highly experienced and industry specific business coaches and professionals and most of them have real world success stories to share as small business owners, entrepreneurs, and corporate executives. Most importantly they help small business in raising capital and providing expert advice that focuses on strategy, operations, infrastructure, and financial planning.”
You can learn more about the Cincinnati Minority Business Collaborative or find additional information about joining the Collaborative at https://cincinnati-mbc.org/.