Want to understand Facebook Ads and improve your marketing results? Learn about an upcoming course and networking event you won’t want to miss.
Want to save yourself time and money with Facebook Ads? Then mark your calendars for September 6 when Dooley Media offers the Facebook Ads Masterclass at Union Hall.
“If you have experience with Facebook Ads but are seeking hands-on instruction to better understand and improve your results, then the Facebook Ads Masterclass is just for you,” says Matt Dooley of Dooley Media. “In this full-day, hands-on workshop, you’ll walk away with a clear plan for improving your ads performance – and you’ll even have some optimized campaigns up and running by the end of the day.”
The class will be led by Dennis Yu and his team at Blitz Metrics, who use a Social Amplification Engine, to help build your audience and see conversions from your ads. Alex Rogers, a Facebook Representative, will also be present to answer questions workshop attendees may have.
The schedule for the day includes:
8:30 am – Check-in & Networking
9-12pm – Session One: Building the Foundation of Successful Digital Campaigns
Starting from a strong foundation is essential for high converting ad campaigns. Dennis will walk through his Social Amplification Engine that helps social media professionals generate authority and influence, build sequences, and leverage audiences that you will build to drive leads and sales.
This session will cover:
Digital Plumbing: Setting up tracking to leverage your audiences and understand your customer journey.
Goals: Setting campaign goals by objective, determining goal costs, determining budgets relative to goals, and structuring campaigns.
Content: How to generate influence and build trust in your audiences through implied endorsement, how to find and sequence your best content, and how to track and organize all of your content to recycle your greatest hits.
Targeting: How to find your best audiences for $1 a day, sequencing audiences, and leveraging lookalike audiences.
12-1pm – Lunch (included)
1-4pm – Session Two: How to create and dissect the performance of your ads
Do you understand what your ads are telling you? Being able to dissect your analytics and decipher your data is just as important as the setup of your campaigns. Dennis will break down how you can both amplify and optimize your ads campaigns to reduce cost and increase conversions.
This session will cover:
Amplification: Finding your best ads and audiences for $1/day and setting up re-marketing ads.
Optimization: Dissecting the performance of your ads, benchmarking your results, metrics decomposition, and using checklists to consistently troubleshoot problems and make recommendations.
4:30pm-5:30pm – Rooftop Happy Hour (included)
“Since your head might be spinning from the workshop,” Dooley laughs, we’ll have some adult beverages and a DJ ready to greet you on the rooftop of Union Hall afterward.”
To learn more or RSVP for the event, click here.