Remembering your WHY

Remembering your WHY

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What happens when the road gets rough on the journey toward our goals? Melissa offers some invigorating insight.

Are you a woman with drive, passion and focus ready to jump into a new business or career, or already in business and want to expand and grow? BUT you are paralyzed from the thought of taking on this new venture?

Whether you own a brick and mortar, run an MLM or online business, or a partner in a firm, your focus is on how to grow and be a successful business owner. 

Sure, you had a deep desire to create the opportunity from a place of passion and purpose, and you believed in yourself to be successful, but WHY did you say yes?

What I know for sure is the one thing that can unlock your scarcity and uncertainty about your business, and allow you to catapult to the next level, is knowing and remembering your WHY.

Simon Sinek, author, and Tedx presenter, on Start with Why demonstrates how “why” brings great leaders to inspired action. Many already know what and how they do something for their business but the power in WHY is the purpose for the cause or belief.

So why does your business even exist? It started with a Why!

Often the breakdown of a business occurs when the WHY is forgotten and everything begins to focus on numbers, goals, unnecessary interruptions, shine object syndrome, or perhaps you feel like quitting because you think what “others” are doing is better than yours.

Flip the switch and get back to your Why — write it out and be very specific with details including emotions and feelings.  

For example, if you are with a health care company perhaps you wanted to get healthy, of course, AND that you wanted to live a longer life, without disease, for a long time while watching your kids grow and have their own children.

If you work in a financial instruction because you are good with numbers and want to make a six-figure income, AND you see the value in having investments and savings to create a lifestyle that allows you to vacation often, buy a new car every three years, and put your kids through college.

Or recall a time when you left a job or career, you had a very distinctive reasons why you would leave, and it was strong enough to allow you to do so without hesitation.  

Be encouraged to identify and/or rediscover your why often by allowing yourself to tap back in and recall what made you say YES to the business in the beginning and know that this reason is still true. 

Of course, your Why may change a bit over time but for the most part it is still the reason that drives you and allows you to stay connected to the passion and purpose of doing business and its all centered around your WHY.

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