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In need of a creative outlet, a local medical professional launched a beauty and style blog. Learn how her cultural background draws inspiration for her intriguing topics.


Yuliya Azirbayeva launched the blog Style As Needed while in her final year of pharmacy school.

Yuliya Azirbayeva is a pharmacist by day and a style and beauty blogger by night. Azirbayeva says she launched her blog, Style As Needed, as a creative outlet.

“I am a pharmacist so my day job does not provide for any creative ability and I have always been very into fashion and beauty,” she explains. “I have been a long time blog reader myself and I thought about starting Style As Needed for years before finally taking the plunge.”

That leap of faith finally came for Azirbayeva about a year ago, when she was in her final year of pharmacy school. he launched Style As Needed, also known as Style PRN (PRN is the short code for “as needed”)

Azirbayeva says that Style As Needed focuses on style and beauty, although she also loves to incorporate travel into her posts as well, as it is another passion of hers. Azirbayeva moved to the United States from Almaty, Kazakhstan when she was 10, and has lived in Cincinnati ever since.

Azirbayeva says that one of her favorite things about running Style As Needed is getting feedback from her readers. “Nothing makes me happier after working hard on a post than getting a lot of comments and reader feedback,” she says.

She also likes the planning and thinking that goes into blogging. “I enjoy the aspect of blogging that has to do with planning and creativity. You constantly have to be thinking about your next post or what you can write about that would be interesting for your readers, so I love the brainstorming aspect.”

When asked what it is that makes Style As Needed unique, Azirbayeva says that it’s her cultural background. “My sense of style that draws influence from my culture makes my blog unique,” she says. “I am constantly looking into styles and trends from overseas and like to incorporate those into Style As Needed.”

One of Azirbayeva’s favorite posts on Style As Needed was comparing beauty subscription services such as Ipsy, Birchbox, and Sephora Play. “That post took a lot of time and effort and I think it definitely paid, off,” she said. “I also love the posts I did on my Italy trip. I had details on our tours, where and what we ate, and absolutely stunning pictures from that trip.”

Now that she is done with school, Azirbayeva says that she is hoping to put more time and effort into Style As Needed to help expand it as much as possible. “I am hoping to work with more local companies around Cincinnati since there are so many great ones around,” she says.

Azirbayeva is also looking forward to upcoming seasonal fashions. “I am currently looking forward to working on all of my fall and winter style posts as those are my favorite seasons when it comes to fashion,” she adds.

To learn more about about Style As Needed, visit or follow along on Instagram.

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A local stylist opened a new salon with a mission to offer products that are safe for clients and beauty industry professionals alike. Keep reading for more!


Two years ago LeAnna Gonzlaez began breaking out in hives. She found out that it was the hair color she was using on clients that caused the allergic reaction.

“I was panicked because not doing hair is not an option for me. I love my job,” she says. “So I started this quest to find products and that are not full of chemicals. I’ve spent the last two years researching what this industry has to offer in a safer form.”

Gonzalez began doing hair 12 years ago when living California. Born and raised in Santa Barbara, she now lives in Northern Kentucky where she recently opened Organix, a salon and spa that focuses on healthy products that won’t cause harm to clients or stylists.

“Organix is a salon that has done the guesswork for you,” she explains. “We have done the research to bring you better products. It takes the body 26 seconds to absorb a chemical. At Organix, we proudly feature ammonia-free hair color.”

Currently, Organix offers hair and makeup services, and the makeup products used at the salon are non-toxic and made locally in Kentucky.

Not only is Gonzalez big on offering products that are non-toxic or harsh for stylists and clients, she also wants to give back to the environment. “As a kid, I recycled with my dad, so for me it was second nature to think about our planet,” she explains. “Living in California, I realized how easy I had it or how easy it was to care about my body and our planet.”

She says that her dream is to have a happy and safe environment for “natural,” inner beauty to flourish but also a safe place for stylists to work, and a place that nurtures and supports the community.

Gonzalez says that Organix is unique in that the salon and spa strives to bring services and products that uses organic essences and is as low as possible on the harsh chemicals scale. “It’s not just about your hair color, it is about using products that aren’t harmful to you and your environment. It’s about a safe haven for inner beauty to grow,” she adds.

Organix also offers a recycling program where customers and clients receive 15% off your new product for your empty ones.

Gonzalez says that she will continue expanding the services offered at Organix. “We are adding the space side next, so expect facials and body waxing, and lots of secret formulas with essential oils,” she says.

To learn more about Organix, visit them on Facebook.

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One local lady took her love for animals and launched a mobile pet grooming business. Learn more about this purrfect solution for busy pet owners!


Maggie Secor has always loved animals. That led her to graduate from the Melody Manor School of Dog Grooming in 1997 and work in an animal hospital for 12 years.

It’s also what led her to take a leap of faith and start her own grooming business, Maggie’s Mobile Paw Spa, in 2016. But this isn’t your run-of-the-mill grooming business.

Through her years working in the business, she noticed an unmet niche. One where pet owners want the best for their pets, but don’t always have the time for it. So, she decided that she would take the grooming to her clients’ homes, traveling to nearby locations such as Colerain, Mt. Healthy, Mt. Lookout, Pleasant Ridge, Montgomery, Hyde Park, Western Hills, and other Tri-State locations.

According to Secor, there are several advantages to bringing the groomer to your pet, rather than taking your pet to the groomer.

“There is no prep time, and that means no fussing with your dog to get ready for a day at the groomer,” she says. “There’s also no need to track down a car to take your dog from the city to the groomer, no need to find parking, no stress or car sickness for your dog, no scratched seats in your car.”

Maggie’s Mobile Paw Spa brings grooming services to your doorstep with a mobile spa.

And the stress-free environment isn’t the only positive of a mobile grooming business like Maggie’s Paw Spa. The spa is cleaned thoroughly between dogs and between visits. “You do not have to worry about sharing cages or germs,” she says. “And we groom your dog right outside your home in a crate-free spa, so your dog receives individual grooming attention for the whole visit.”

Each package offered through Maggie’s Mobile Paw Spa includes an individual consultation where the groomer and your pet can get to know each other before the styling begins.

“We will discuss all aspects of grooming from coat and skin, to personality, to style,” says Secor. “We work with you to select a look that works for both you and your dog.”

Services from Maggie’s Mobile Paw Spa include a bubble bath as well as full grooming and even extra services such as de-skunking, flea and tick treatment, and a Hydromassage Bubble Bath. The cost of services depending on the size, breed, and weight of your dog, says Secor.

To learn more about Maggie’s Mobile Paw Spa, visit

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A local all-organic beauty studio now offers a new skin care treatment that will leave you fresh faced and truly glowing. Read on for the details!


Alba Beauty Studio recently began offering dermaplaning to its list of beauty and spa services.

Alba Organic Beauty Studio has one main focus: providing customers with high-quality salon and spa services without using any harsh, toxic chemicals. To continue forwarding its passion for safe and healthy products, but effective results, Alba recently introduced new dermaplaning services.

“Dermaplaning is a safe, provided the person performing it is properly trained, and highly effective exfoliation procedure,” explains Andrea Lauren, owner of Alba Organic Beauty Studio. “It requires the use of a sterile, surgical scalpel to gently ‘shave’ the skin’s surface, removing the top-most layer of dead skin along with fine, vellus hair, aka ‘peach fuzz.’ Dermaplaning leaves your skin brighter, smoother, glowing, and more youthful.”

Lauren says that it was the removal of vellus hair as well as its deliverance of exfoliation that encouraged the team at Alba to add dermaplaning to its services. “We wanted to offer dermaplaning as another tool for our guests to have when selecting their anti-aging skin maintenance options,” she explains.

What makes dermaplaning unique is that it is a mechanical exfoliation. An esthetician uses a small, sterile blade while holding the skin. They’ll swipe the blade in gentle, upward motions. While it may sound scary, Lauren says when it’s done by a trained professional, it isn’t.

Lauren adds that dermaplaning is a great way to prepare your face to pair with a chemical exfoliation service, as well as other services like an organic skin care facial because removing the top-most layer of skin will allow for those other services to more easily penetrate the skin.

“In addition to exfoliation, removing the peach fuzz is beneficial since the fine hairs trap debris and oils and give skin a dull look,” she says. “Makeup goes on smoother as well. Dermaplaning is the perfect procedure to begin pairing with other treatments, such as our peels and anti-aging facials.”

Dermplaning at Alba is $75 while dermaplaning and a facial is $115.

To learn more about Alba Organic Beauty Studio and the services it provides, visit You can also check them out on Facebook and Instagram.

Watch this exclusive webcast that follows our Editor-in-Chic as she tries out the new microdermabrasion services at Alba!


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Learn about an Oakley-based beauty studio specializing in waxing, lash extensions, and body spray tanning that'll have you saying "you glow, girl!"


AfterGlow is an Oakley-based studio that offers waxing, spray tanning, and brow services.

At AfterGlow, you’ll find that the studio likes to focus on its customers. With services like waxing, lash extensions, and body spray tanning, the studio wants to help clients look their best.

“It is my goal to deliver the best service, using the highest quality products in the industry,” says AfterGlow Owner Kristi Backer.

By providing the best service with the best of products, Backer hopes to give customers an experience that will make them come back time and again.

When Backer launched AfterGlow, she wanted to create a studio that would help customers feel comfortable follow their services, similarly to the definition of afterglow.

“Afterglow means the comfortable feeling following a pleasant experience or a lingering impression of past glory or success,” she explains. Thus, the name of her studio, AfterGlow.

AfterGlow, opened in 2013, offers customers waxing, spray tanning, and lash extensions. Prices for services like a nose waxing start at $10 and go up from there, depending upon the service you’re having done.

In addition to her traditional studio services, Backer’s AfterGlow also offers party packages for weddings, bachelorettes, photography sessions, homecoming, prom, pageants, cheerleading and dance competitions, and Just Because parties.

Backer says these parties are perfect for having a girls night in, prepping for a big day, or just to relax. Customers who receive services through one of the party packages also receive a discount.

Parties aren’t the only way to get discounts from AfterGlow. Backer says that she has three different programs to give customers discounts. The Loyalty Program: for every four same services you receive the fifth service at 25% off. The Referral Program gives you $5 off any service when you refer a friend and the Review and Receive Program gives you $5 off any service when you leave a review on Yelp, Google, or Facebook.

AfterGlow is located in the heart of Oakley, at 5725 Dragon Way, Suite 101, in Cincinnati. To book an appointment, click here or call 513-413-0116.

To learn more about AfterGlow, visit You can also like them on Facebook or follow along on Instagram.


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See why this Oakley-based men’s salon is the highest-rated in the city (not to mention how they keep the FC Cincinnati players so well-groomed!)


18|8 Fine Men’s Salon in Oakley is owned by Chris Brown and is the highest-rated men’s salon in Cincinnati.

It’s been 19 months since 18|8 Fine Men’s Salon opened its doors in Oakley. The salon’s owner, Chris Brown, wanted to give Cincinnati’s men a place where they could go to get high-quality, premium, and on-trend grooming and salon services when he brought the national franchise to the Queen City.

Today, 18|8 Fine Men’s Salon is the highest-rated men’s salon in the city based on reviews from Yelp and Facebook, and with 90 franchise locations throughout the country, the Cincinnati location is No. 2 in the nation.

According to Brown, in about a year and a half, 18|8 has seen more than 5,000 guests and completed more than 18,000 haircuts, 1,000 waxing services, 2,000 straight razor shaves or beard trims, 750 coloring services, 220 facials, 250 man-icures or pedicures, and 100 scalp treatments with its four barbers and eight stylists in-shop.

“When it comes to our stylists and barbers, they are the best,” says Brown. “Specifically trained and have had additional education in the art and craft of cutting men’s hair and grooming services. They will offer our guests personal consultation and on-trend suggestions.”

Although the salon continues to grow in popularity in the Queen City, 18|8’s core services will continue to be customized, handcrafted haircuts complete with a scalp and shoulder massage and hot towel facial in addition to a plethora of other men’s grooming services like straight razor shaves, scalp treatments, facials, waxing, and nail treatments.

A new service just launched at 18|8 as well, True Solutions for Thinning Hair. “It’s a portfolio of products and services such as low level light laser helmets to address the full spectrum of thinning hair concerns,” explains Brown.

Guests interested in this treatment can call the salon for a free consultation.

The numbers behind the services aren’t the only impressive thing happening at 18|8. The salon is also the official men’s grooming experts of FC Cincinnati Men’s Soccer Club.

“We are proud to be their partners and excited about their success and the small part we play in helping them get ready for game day,” says Brown. “Because, as we like to say at 18|8, when you look better, you feel better, and perform better.”

Brown will be helping even more men in the Greater Cincinnati area look, feel, and perform better as he continues to move forward with plans to open a second 18|8 Fine Men’s Salon location.

To learn more about 18|8 Fine Men’s Salon, click here. You can also follow along on Instagram and Facebook.  

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A local cosmetologist is bringing beauty to your doorstep with her new mobile salon and spa. Read on for more!


MOBA Mobile Salon and Spa is bringing beauty to your doorstep with wedding packages, princess packages, and more.

Ever wished you could avoid the traffic and stress of getting to the salon, and your stylist could just magically appear at your front door? That’s all possible with MOBA, Ohio’s first mobile salon and spa.

“Today’s life is hectic and saving time and money is every family’s priority,” says MOBA Owner Allison Riddle. “MOBA does both for you, by bringing the salon to you and have affordable prices because we are not your typical brick-and-mortar salon.”

MOBA is the first mobile salon and spa of its kind in Ohio.

Riddle opened up MOBA as a 20-year licensed Master Stylist and Cosmetology Instructor. She’s spent time in various upscale salon and spa settings in Cincinnati, Indiana, and Hollywood, California, and participated in several high-end fashion photo shoots.

Riddle says that she as inspired to launch MOBA when she realized the need for a mobile spa platform that brings the salon to her customers.

Riddle brings ease and convenience to brides through her wedding packages and other salon packages.

Wedding packages include “Her Special Day,” which is on-location for a party of four. For $375 Riddle offers custom formal wedding styles for the bride and three bridesmaids, including a preplanning trial for the bride. The package also includes a personalized MAC makeup session for the special day. Additional bridesmaids can be pampered for $70 each.

There’s a “Bridezilla” package that is on-location and $475 for a party of four. This includes the same at the Special Day package plus a manicure with a stress relieving hand and arm massage including the polish of your choice. For this package, each additional bridesmaid is $80.

MOBA offers on-site wedding packages for brides-to-be on their big day.

Prom packages are $300 for a party of four and is on-location. Clients will get a custom, trendy style of their choice and a personalized MAC makeup session. Each additional girl for prom packages is $60.

A princess party package for four girls is $200. It includes a fruity scrub mini manicure and mini pedicure.

Riddle says that she hopes to purchase additional mobile salons for MOBA and create a legacy of the one-and-only first mobile salon business in Ohio. “Tell your friends, tell your family,” she adds. “MOBA mobile salon is the newest rage in the beauty industry.”

To learn more about MOBA, visit You can also contact Riddle at 513-252-6091 or check them out on Facebook.


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From fuller brows, eyes and lips to speeding up your morning routine, there are many reasons why this local nurse-turned-permanent-makeup-maven is passionate about her profession. Keep reading to learn more.

Imagine how much time you spend each day applying and removing your makeup. That’s just one of the reasons why Barbara Rahn, RN, BSN, CPCP, decided to get her permanent makeup done.

Turns out, she loved her results so much, it inspired her to do the same for others. Today, she’s the proud owner of Enhanced Beauty Permanent Makeup and Pigmentation, located at 11147 Montgomery Road.

This new inspiration and career shift came at a good time for Rahn. After having two major spinal fusion surgeries, needing to find something that was easier on her back. After having her own permanent makeup done by an RN in St. Louis, Missouri, Rahn says she was so intrigued with the business that she immersed herself into making it happen.

Eyebrows are just one of the services offered at Enhanced Beauty.

“I began researching and found that there were schools that offered training,” Rahn says. “I decided to go to Orlando, Florida and train at Nouveau Contour. I decided to turn a room in my home into a tattoo shop and do permanent makeup procedures on every friend and relative that trusted me. After about 40 procedures, I returned to Nouveau Contour for advanced classes.”

Rahn can create areolas, various eye liner looks, lip colors and fuller looking eyebrows by adding tattoo coloring to these areas to create the look you want and makes your morning routine effortless. “I do permanent eyeliner and love this procedure. I get many referrals from the doctors at the Cincinnati Eye Institute since my husband is an eye doctor there,” Rahn explains. “I have had the luxury of his advice and assistance in providing a safe eyeliner procedure for my clients. Obviously, it is wonderful to wake up and have your makeup already in place. It is especially nice for older clients who may be losing their vision or may suffer from ‘dry eye syndrome.’ These are the kind of patients I get from eye doctor referrals.”

Barbara Rahn, Owner of Enhanced Beauty

While creating an eye look that is unique to her patients, Rahn says she is happy to also tattoo areolas onto breast cancer survivors, or remove any tattoos as well. “I especially enjoy doing a 3D areola tattoo on patients that have survived breast cancer and breast reconstruction,” Rahn says. “I do scar correction and camouflage and while these procedures are very rewarding, tattoo removal is a big part of my practice. I do removal of body tattoos and a large number of poorly done brow tattoos.”

While having her own practice in the Cincinnati area, Rahn also has an office in Atlanta Georgia and works with talented tattoo artists on a regular basis for regulated training. While prices vary, Rahn says permanent makeup is there to enhance natural beauty and she wants every client to enjoy a fresh take on a timeless eye look. “I think my practice is more appealing to clients and patients because they know that I am an RN,” says Rahn. “They know that they are safe in my office.”

To learn more, visit


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Why one medspa has become the number one rated medical spa in Cincinnati and Columbus offering their patients what they want without blowing their bank. Click here for all the details!

Juvly Aesthetics has become one of the most popular medical spas in Greater Cincinnati.

With stresses of school schedules, kids sports games and work, it can start to weigh in on our skin.

Getting a break from the ever-growing to-do list is just what the doctor ordered and the break is stepping outside the city limits. Juvly Aesthetics is offering some “me” time for ladies and gents not only in the Cincinnati area, but Columbus as well.

Juvly Business Development Manager Sam Peck, says Juvly is a leading cosmetic dermatology practice with affordable skin care treatments in Cincinnati and Columbus. “I was patient number 15 at Juvly in 2014 and I just fell in love with the results,” says Peck. “I still continue to spread the word to all my friends and family. “

Peck says the mission of Juvly is to create transparency pricing, which is why all of their pricing for each service is located right on their website so people know right away what they are walking into. While the care is affordable, it doesn’t stop the team from putting people from both locations in their best skin. “We make people feel better without expensive plastic surgery,” Peck says. “We like to see our values playing into that mission. We want to offer great service to every client that walks through our door, and we do. No one has ever done this kind of work. This is the fastest growing medspa in the history of time and currently. “

Juvly offers a plethora of services to plump and prime the skin, but Peck says their most popular services are lip fillers and botox. Peck says underage fillers are their signature services, which offer minimal to no downtime.

According to Peck, botox isn’t a grueling, tough or bad thing to do to the skin at really any age. “There’s no specific age to start botox,” says Peck. “When you begin to see wrinkles at rest, you’re then a good candidate. It’s best to do it before the wrinkles form; this will give you the best results to rid yourself of future wrinkles.”

Even with Juvly’s services having minimal to no down time, aftercare is still of the essence for clients. “Every service is different,” Peck explains. “Going home and staying out of the sun is definitely something we recommend for any service. If you’re getting lip fillers, we recommend keeping them hydrated. Also, a client who just received a service should stray away from working out for a few days after.”

While Juvly takes care of their patients skin care needs without breaking the bank, they go the extra mile to also help out their frequent customers with $50 referrals for everyone that gets treated. “We offer programs that maximize to the next level,” Peck explains. “We want to be sure they get the most amount of rewards and discounts. Customers can also sign up for a membership which offers rewards and discount prices on services.”

With a transparency pricing motto, Juvly has all prices for their services right on their website. Botox is $10.99 per unit, Juvederm Volbella lip fillers are $429 and microblading is $489. “There are different specials each month,” Peck says. “They stay very low in the botox range and fillers are a buy more and you save more deal. This makes it better for clients to get them what they want without blowing the bank.”

For more pricing or to book an appointment, visit their website here.

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A new salon is calling Erie Ave. home, and it’s adding lots of light and beauty to the community. Keep reading to learn more.


Samantha Theobald and Ashley Reichard, Co-owners of Lightbox Salon.

From cuts and styles to colors and curls, Samantha Theobald and Ashley Reichard, co-owners of Lightbox Salon, are helping ladies and gents stay up-to-date with their hair care regimen, finding a look that’s unique to them.

With Theobald and Reichard being in the cosmetology industry for more than 10 years, they decided it was time to branch out and create a space of their own. Before officially opening Lightbox in June 2017, Theobald and Reichard noticed many beautiful things about their new salon, primary of which were boxes of sunlight that flooded the salon.

That eventually led to the business name, along with hoping their clients feel lighter and brighter when they leave. “We decided to go out on our own to create a space that encourages community with other entrepreneurs and build into the people we serve on a daily basis,” says Theobald. “We are very passionate about being the best at our craft. We have a smaller, more intimate space that is light-hearted and calm. We especially love our countertop workspace where clients can sit and work while they visit.”

Theobald says with the amount of time she has spent in the beauty industry, it can be hard to progress in it unless you open up your own salon. With Theobald and Reichard wanting to have their own schedules and a little more freedom, the decided to look for their own salon space. “Our salon is set up a bit different than most,” Theobald says. “We both set our own schedules around what works best for our clients and for us, so each week there’s the possibility that it will be different from the last. We do all of our own booking, which helps us be more efficient and is more convenient for our clients. We both typically book about two to three months out, so this allows us to have control of our books, better communication with our clients and, ultimately, provide the best service for them.”

Lightbox Salon offers cuts, color, and highlights.

While Theobald and Reichard love providing a great cut, they specialize in color such as balayage and are Deva curl certified. Deva Curl is a three-step process designed for curly haired clients that is enriched with essential oils which helps to clean, hydrate and gives a style that leaves the frizz behind. Lightbox is big enough for three self-employed stylists and since it’s currently just Theobald and Reichard the prices vary between the two. A general cost for a women’s cut is $65, Men’s cut is $45, a color retouch is $85, an all over color is $125, a full highlight is $160, partial highlight is $125 and a balayage is $210.

With a simplistic, fresh and light-hearted approach, Theobald and Reichard have one motto: “Come as you are,” Theobald says. “It’s as simple as that.”

Lightbox Salon is located at 3423 Erie Ave. To book with Theobald, call or text 513-535-3083. To book with Reichard, call or text 937-286-1736. Prices vary depending on stylist and service. Learn more at