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See how two local ladies teamed up to open a salon that provides an experience that pampers your hair, face, brows and lashes.

Natalie Lickert (left), Owner of The Blonde Fox Salon.

Natalie Lickert remembers perfecting her skills with a curling iron and crimper on herself when she was six years old. With all those years of practice, fast-forward to today, as she recently opened The Blonde Fox.

Officially opened on June 5, 2018 in the heart of Downtown Montgomery, The Blonde Fox has one goal according to Lickert: giving customers a comfortable and quality salon experience.

It’s a hair and beauty salon made up of Cosmetologists and Beauty Entrepreneurs. Lickert makes up one of the four salon chairs, while the others are for rent for other beauty entrepreneurs looking to provide their own style and salon experience. The services and prices offered vary depending on the individual stylist, but as a whole the salon specializes in hair color, hair cutting, hair smoothing treatments, facial waxing, lash and brow tinting, hair extensions, eyelash extensions and natural eyelash enhancements.

Lickert describes what made her want to take the leap and co-own the new salon: “My business continued to grow and I was adding new services to my menu. I had completely outgrown my prior space and I didn’t feel like I could provide the experience that I wanted for my clients,” she explains.

The “experience,” she says, “is a stress free environment where customers can obtain high quality beauty services. One thing that was really important to Sally and me was that the salon chairs not be too close together. We were used to having our own spaces and so were our guests, so we still wanted some privacy so that everyone still felt comfortable in conversation and some personal space. We also didn’t want it to feel like a traditional salon. We wanted to create a happy, laid back, feel-good environment where people would feel good vibes walking in the door and feel ready to relax. We are constantly seeking out education and fun ways to improve the client experience. I feel like these things combined make us stand out from other salons.”

Lickert explains some of the unique, “feel good” aspects of the salon. “Our main goal is to provide the best experience possible for our guests when they come for a visit. We have a pretty non-traditional waiting area with some really cool chairs and fun décor. We have a full beverage bar with water, coffee, tea, soft drinks, beer and wine,” she says. “A full stock of magazines and cool stuff to read while they kick back and relax. We will constantly be striving to improve that the best we can.”

Lickert believes she is doing what she was born to do and one of the things she enjoys most about it is the relationship-building aspect. “One of the coolest things about this industry is the relationships and bonds we get to build with everyone who comes through the door,” she says. “I’ve shared in some of the most exciting, happy, sad, stressful, heartbreaking times in my clients’ lives. From engagements, weddings, job promotions, babies to shaving the heads of clients with cancer or taking care of clients for their own or loved one’s funerals. I feel pretty lucky to be trusted with the task of taking care of their physical appearance, but also being chosen to participate in their personal lives.”

As for the future, Lickert hopes to rent out the other two salon chairs and build a team of hardworking stylists as well as continuing to expand the salon services.

The Blonde Fox is located at 7817 Cooper Road, Suite A Montgomery, OH 45242. To learn more, visit

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One local lady is building a skincare brand focused on not only bettering your skin, but your overall well-being and state of mind. Read on to learn more!

Selfcare Beauty is a luxury skincare brand that takes a more mindful approach.

After Kara Lockwood found herself in a state of chaos in her professional and personal life, she knew something had to change. She decided to incorporate more self love into her skincare routine, and Selfcare Beauty was born.

Selfcare Beauty is a luxury skincare brand with a more mindful approach. The focus of the brand is providing products that are kind to your skin, your mind and the earth. “Our serum is paraben, sulfate and phthalates free,” explains Lockwood. “Committed to being kind to the earth too, our serum is cruelty free, vegan and made in the U.S. with recyclable packaging.”

Lockwood has worked on many luxury beauty brands as a creative director, as well as a popular YouTuber reviewing beauty products. After her many years of experience, she set out to create what she thought was missing in the luxury beauty industry, products with non-toxic ingredients that provide a more well-rounded experience for your skin and your mind.

Kara Lockwood, Founder of Selfcare Beauty

Lockwood wanted to provide this experience to others just as much as she wanted it for herself. “My self-care started to take a hit, I wasn’t present with my family or at work, something needed to change. We are in a time of constant demand for our time and attention. It’s time to step away and recharge,” she says. “I started to focus on being mindful while doing my skin care routine, it was my self-care. Not only was it great for my skin, it was a great reset for my mind, morning and night. I knew [that] was something special and I wasn’t alone, I had to share this with the world. I set out to create a luxurious skin care line that would elevate self-care in our existing skin care regimen.”

Lockwood describes her favorite product from the brand, “Our Clear Crystal Multitasking Serum is a do-it-all product. It can be applied for a 10-minute mask or left on as a serum. It works great as a base layer under makeup while also protecting from UVB and free radicals,” she explains. “Clear Crystal’s radiance boosting, lightweight, anti-aging serum has a cooling gel texture. It absorbs quickly without feeling oily while balancing and toning complexion. Skin is left looking balanced and bright, minimizing the look of pores and improving firmness. Clear Crystal is suitable for sensitive skin and perfect for all skin types.”

As Selfcare Beauty’s products are not yet available to purchase, they have gone through the prototype stage and are looking to produce their first serum product soon. To learn more, visit

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Learn about a local lady who launched a business focused on creating natural skincare with a conscience, inspired by a long family history of making soaps, lotions and herbal remedies.

Queen City Alchemy sells all natural products to help you take care of your health and wellbeing.

2018 is the year that Queen City Alchemy celebrates their tenth birthday. Lead Alchemist Emily Little has worked extensively throughout these years to build a “company with a conscience.”

Queen City Alchemy sells products such as sugar scrubs, facial serums, lip balms, all natural deodorant and much more. You can also design a gift box of your own choosing your own soap, serum, mask and lip balm for $65.

“We believe that taking great care of your skin shouldn’t mean sacrificing your own health and wellbeing or the wellbeing of animals,” explains Little. “Queen City Alchemy is committed to providing extremely high quality products using ONLY safe, non-toxic, and cruelty-free ingredients. We don’t use fillers or other non-essential ingredients because we know that toxins in skin care products can absorb into your skin in a matter of seconds.”

Little started Queen City Alchemy because of a strong passion for all natural products, but also because of necessity. “The business was originally inspired by the recession in 2008,” she says. “The job that I had at the time ended and I just wasn’t sure what was next for me. I had always dreamed of being an herbalist and going into business myself, and I think the difficult economic climate pushed me to take the leap. Sure, starting a business was scary, but when you lose everything you’ve got at such a young age I think you figure you can onlu go up from there.”

Emily Little, Founder of Queen City Alchemy

The company has become somewhat generational as well. Little’s family roots run deep in the foothills of the Appalachian Mountains and her family has been making these herbal remedies and natural products for as long as she can remember. “Now I have a daughter of my own and she is a budding herbalist in her own right. She loves to help in the business where she can and interact with customers in the shop.” says Little.

In May, Queen City Alchemy opened up a brand new location at 1808 Race Street in the Findlay Market District in OTR in partnership with another woman owned business, The Evergreen Designs. They offer all of their products in store along with a number of other products from makers in the Greater Cincinnati area and beyond. “We are also hosting all kinds of DIY workshop sessions from the shop taught by both Brittany (The Evergreen Designs) and I as well as other expert makers in the city,” explains Little. “Over the next couple of months we’ll be hosting sign painting, calligraphy, clay planters with succulents and mask and serum making workshops.”

“I love that I get an opportunity to serve our community alongside a growing number of incredible female creative entrepreneurs, and that I get to call many of these amazing women friends. I love that I get to be a living example to my daughter of what it looks like to have a dream realized.” Says Little.

You can shop for products online at or at their location in OTR.

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Struggling with fertility or other women’s health issues? Learn about a local business that leverages healthy foods and lifestyle practices to boost and balance hormone levels naturally.

Peaceful Bodies + Bellies helps women with health issues such as fertility reconnect with their bodies.

While infertility is fairly common — one in eight — conversations around it aren’t. The struggles and success stories of becoming parents, along with other corresponding women’s health issues, including pelvic pain, are often journeys walked in solitude.

That’s where Danisha Ware hopes to help with her fertility and therapy business, Peaceful Bodies + Bellies.

“Peaceful Bodies and Bellies is a coaching and bodywork program for women who either want to conceive naturally or through assistance, or for women who just simply want to find relief from pelvic pain and other women’s health issues,” says Ware, who is a fertility coach and mercier therapist.

Ware adds that through her coaching and bodywork program, she is able to help both types of women incorporate the right types of foods and lifestyle practices so that they can boost and balance their hormone levels naturally.

“And this works whether they are trying to conceive or just trying to normalize their monthly cycle and get out of pain and bloating,” she adds.

Ware says that she was inspired to launch Peaceful Bodies + Bellies after seeing a significant need for women to reconnect to their bodies, fertility, and pelvic health.

“In today’s society we’re so busy and disconnected from our feminine and our bodies,” says Ware. “The belly is a place where so much emotion and trauma is often stored. And when my clients reconnect with this part of themselves, through bodywork, mindfulness techniques, and holistic nutrition, I’m often told that they feel lighter, re-energized, and reconnected with who they are as a woman.”

Ware’s experience in this area makes her an expert when it comes to helping women. As the self-proclaimed Chief Fertile Babe of Peaceful Bodies + Bellies, she’s been practicing massage therapy for 17 years and specializes in women’s health, fertility, and prenatal and postpartum care. She’s also a certified yoga teacher who practices positive psychology and energy work.

Through Peaceful Bodies + Bellies, you’ll find that Ware is there to help women prepare their bodies for pregnancy through fertility coaching, fertility massage, Mercier therapy (a specialty massage technique that works to rehabilitate the reproductive organs), and fertility yoga. Additionally, Ware works with women who are experiencing pelvic pain and those who are seeking relief from painful periods.

On top of her fertility services, Ware offers a six-week workshop series that shows women how to incorporate the best supplements for fertility as well as what lifestyle changes can help to impact their overall hormone health.

“We also work on creating a fertile mindset; releasing negativity and doubt about their ability to either get pregnant or release disease or trauma held in the reproductive area such as PCOS or endometriosis,” says Ware. “At each session we incorporate yoga poses that help to enhance fertility and balance hormones. The women who attend these workshops have a community bond and kinship, which in turn helps them amplify their dreams and desires. Many women who attend these workshops have gone on to conceive their miracle babies and get control of their fertility-related issues.”

Peaceful Bodies + Bellies strives to help the woman who is ready to empower herself with the right tools, practices, education, and confidence. “She is ready to go beyond traditional avenues of women’s health,” says Ware. “This is for the woman who believes she is more than her diagnosis, that her desire of being a mother or a healthy, happy, radiant woman is non-negotiable.”

Ware says that she’ll soon launch a new program called Activate Your Fertility. It’s a six-week, live immersion where the group will learn to let go of the negative thoughts and body believes that often keep women stuck in fear and worry. “You will learn how to step into your new role as a mother and design a healthy lifestyle that allows your fertility journey to be filled with love, joy, and ease no matter what,” she adds.

The class begins September 22 and will be comprised of an intimate group of eight people.

To learn more about Peaceful Bodies + Bellies, visit their website. On the website you can sign up to receive a free gift and “3 Essential Steps to Boost Your Fertility.” You can also contact Ware by email at or by phone at 513-205-1672.

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Two best friends turned business partners create customized looks for brides on their special day, while also coming right to them. Keep reading for more about this dynamic duo.

Best friends Haley Cator and Logan Renee launched Studio LH.

After meeting at Paul Mitchell Cosmetology School, Haley Cator and Logan Renee discovered they were exactly what the other was looking for. 

As Cator specializes in makeup and has had a passion for it for as long as she can remember, Renee is a hair expert “who has been styling hair ever since she could hold a brush.” Once they realized they both had similar passions and visions for their careers, Studio LH was born.

Studio LH is a traveling hair and makeup business focused on weddings and giving brides customized looks. It launched in 2017 but their true focus came in April 2018 when they both went full time in the industry.

Cator describes why she and Renee are the perfect fit. “Makeup is definitely a passion of mine, but I struggled for several years to find a reliable and equally talented hairstylist to go with me to weddings or other events,” she explains. “Logan and I hit it off right away. She was interested in starting with the wedding industry and I was looking for a hair partner. Logan and I both have similar dreams of what Studio LH will look like as we become more established. It is very difficult to have a business partner who is also your best friend because if you do not see eye to eye, there could be conflict. Studio LH does not conflict with our friendship, which is why I feel so fortunate to have Logan!”

Cator and Renee utilize their hair and makeup skills to help brides feel as special as they deserve on the day that they will remember forever. “We want to be unique and we want to make brides feel beautiful and comfortable in their skin on their wedding day. It is one of the most important days and we want them to remember it that way,” says Renee. 

“Most often we are dealing with stressed out brides who are making ridiculous decisions about the color of a napkin ring, so when it comes down to hair and makeup we are the fun ones,” explains Cator. “We get to be the breath of fresh air, the ones who say, “How do YOU want to feel on your wedding day?” she will think about it for a minute or two and then reveals the vision she has for herself. And then we get to work. And then we reveal our work…and it’s magical.”

The two business partners travel around Cincinnati catering to their client’s every need, but that isn’t all that’s on their minds. “A location is definitely in the future. We are hoping to eventually find the right spot and have a studio,” says Renee. 

Cator also describes that giving back in other ways is very important to them as well. “One of the founding principles of Studio LH is giving back to others. Without spilling all of our secrets, one of the big things we want to do next is offer a fundraising program for surrounding schools!” she says. 

Cator and Renee have various expansion plans in the books, but for now they are loving the work they get to do for their clients. 

“Sometimes it’s challenging, but it’s always satisfying to look back at pictures later — our favorite part — and see how much of an impact we really have in this industry.” says Cator.

To learn more about their prices and services, visit You can also like them on Facebook

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Learn a local lady’s handcrafted soap company that makes vegan and sustainably-sourced bath and body products for all lifestyles and skin types.

The Oakley Soap Co sells products that are full of sustainable ingredients and are handcrafted.

Laura Pipitone is the owner and founder of The Oakley Soap Co, a soap company that creates vegan and sustainably-sourced bath and body products, with an emphasis on palm-free, artisan bar soaps handcrafted in Cincinnati.

Long before she launched her own business, and for as long as she can remember, she’s been interested in handmade soap.

“At stores and markets, I gravitated to handmade bath and body products,” she explains. “After a few years of being a stay-at-home mom, I was feeling the itch to start creating. At first I decided to try my hand at making soap so I could have a hobby that would supplement my soap buying habit.”

But Pipitone was hooked from the beginning. She says that what she really enjoyed was learning how different oils and butters produce different properties and soap, and how she can apply that knowledge to write recipes that create soaps.

And more than just the science behind soap making, Pipitone says that she finds an artistry within it as well. “Every bar of handcrafted soap is different and I find it so satisfying to create both the perfect look and perfect scent for each bar,” she says. “Being able to make something both beautiful and useful fulfills a desire in me that wasn’t being tended to during those first hectic years of motherhood, when I didn’t have the time or energy to pursue that creative itch.”

However, after making several hundred bars of soap, Pipitone began to ask herself if there were other bath and body products she could start making in addition to soap. So, using her knowledge of how ingredients work on skin, she started to create those products such as body whips and sugar scrubs.

“I find immense joy in creating beautiful products that impart a little extra happiness into someone’s day,” she adds. “Hearing that someone went into their shower cranky and came out of the shower feeling better because of the sugar scrub I made feels so good and inspires me to keep creating. I gain energy when someone tells me my product provides relief from a lifelong skin condition.”

Pipitone is the one-woman show behind The Oakley Soap Co, although she says that she gets a helping hand from her husband and two children. “My kids love to earn a small allowance assisting in packaging products and making deliveries,” she says. “And, of course, my family is always the first to test new products and give brutally honest feedback.”

Before she became a stay-at-home mom and opened The Oakley Soap Co, Pipitone says that she worked in non-profit healthcare, so giving back to the community is important to her. That’s why she has a rotating “Bars that Benefit” program, in which part of the proceeds from each of that specific bar of soap sold goes to different organizations. And she also donates some of the soap to the program serving seniors at Mercy Neighborhood Ministries.

When asked what makes The Oakley Soap Co unique, Pipitone says that its the variety of products available that suit all types of lifestyles and skin types.

“I like keeping our blend of oils and butters in our soap simple and all our products are free from the detergents that you would usually find in commercial soaps,” she adds.

That’s why there are a variety of soaps made with natural colorants and are scented only with essential oils. But there are also soaps available for those who enjoy bright colors and unique scents that can’t be found in nature.

All of the ingredients used in the products offered by The Oakley Soap Co are free from parabens and phthalates, and the company is committed to working with suppliers with fair trade and sustainable practices. “The Oakley Soap Co products are 100 percent vegan and we work with suppliers to make sure we aren’t inadvertently using any ‘hidden’ animal byproducts in our ingredients,” says Pipitone.

Education is also an important part of the mission at The Oakley Soap Co, and Pipitone uses her social media platforms to share interesting information on the soap making process and what happens when soap making goes wrong.

“Our company mission is to teach people about the science of soaps and how handcrafted soap is different from products that are commercially made,” she says. “For such a ubiquitous product, most people don’t realize where soap comes from so I love passing along my soaping knowledge.”

You can purchase products from The Oakley Soap Co on the website. They offer free local delivery inside the 275 Loop. Pipitone says they can also be found at various markets and shows around town, and you can find a schedule on the website and Facebook page. There is also a selection of products available at the Fathom House Art Gallery in Northgate Mall, and Pipitone hopes to expand to other stores soon.

Pipitone says to keep your eyes out on the future of The Oakley Soap Co as they introduce new, more environmentally-friendly packaging for products. She says that they’ll also be releasing new autumn soaps, holiday themed soaps, and whipped body butters as the cooler weather approaches. She’s also tinkering with new product ideas and aims to introduce new skin and body care items soon.

To learn more about The Oakley Soap Co, visit You can also check out products, the soap-making process, and Pipitone’s life as a small business owning mom on Instagram and Facebook.

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See how two brothers are creating quite a buzz as they carry on the family’s barber shop legacy with a new concept: an espresso bar inside a barber shop. 

Brothers Tony and Austin Ferrari opened Ferrari Barber & Coffee Co. in downtown Cincinnati.

Ferrari Barber & Coffee Co. on Garfield Place is one of the oldest barber shops around, but its new concept is creating quite a buzz. 

Owner Tony Ferrari took over the space from his great uncle and grandfather, who came to Cincinnati from Italy. “When they came to this country, it was their first job and they bought it from the original owned and continued it for 60 years,” explains Ferrari. “For them, it was the American Dream and a way to provide for our family.”

Ferrari’s grandfather passed away a few years ago, and his great uncle Fausto retired. That’s when he and his brother Austin felt that it was their responsibility to keep the family shop, legacy, and tradition going.

“We couldn’t bear the thought of not being there anymore,” adds Ferrari.

Ferrari and his brother cleaned the place up and added an espresso bar, making Ferrari Barber & Coffee Co. what it is today: a men’s salon equipped with an espresso bar.

To keep their family’s legacy alive at the shop, Ferrari and his brother are keen on preserving the craft of barbering. “It’s one of the oldest professions around and it’s important for us and generations after us to respect these professions and their family’s history, and try to embrace is rather than forget it,” says Ferrari. “We also love coffee and hanging out at places to meet new people, so what better place than a barber shop?”

The barbershop also features an espresso bar for clients and passersby.

The two say they have too many people at the shop to give it up, and they also take pride in giving others the opportunity to become successful. “Leasing out the chairs to barber to showcase their craft, style, and name means so much to us, it’s about giving back and building community,” Ferrari says.

Ferrari Barber & Coffee Co. prides itself on providing service, hospitality, and helping people look and feel good – and that’s really what it’s all about at the shop: taking care of people.

At Ferrari Barber & Coffee Co., you can find traditional barber services including hot towel shaves, trims, beard shaves and cuts. Ferrari adds that they also hope to bring back neck massages after a cut. “It’s an amazing touch and puts you to sleep,” he says.

Then, over at the espresso bar, you’ll find that things are pretty traditional there as well. There’s espresso, cappuccino, latte, americano, and a Gilbraltar, which Ferrari describes as something similar to a cortado, a tough to find sanbitter, which is a red bitter Italian soda. And the coffee in the shop is roasted by Deeper Roots.

According to Ferrari, they also have a small line of retail goods including cups, hats, coffee to take home, postcards, and barber books, with a line of barber products on the horizon as well.

Ferrari says that many people are still figuring out the concept of coffee inside a barber shop. “Everyone is welcome into our shop for coffee,” he adds, “and we hope more people pick-up and embrace this new idea and concept, it really goes hand-in-hand.”

You can learn more about Ferrari Barber & Coffe Co. at To stay up to date on news and information, follow along on Facebook and Instagram.

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Inspired by her daughter’s health struggles, a local lady opened a wellness center focused on bringing you the best possible quality of life. Read on for more.

Chill Zone Cryo aims to improve clients’ quality of life.

After her daughter developed lymphedema at age 16, Lesa Smith decided to take matters into her own hands to help her heal. She did this by opening Chill Zone Cryo, a wellness center aimed at giving clients a customized experience to help improve their quality of life. 

Chill Zone Cryo opened on June 17, 2016 offering cryotherapy services to help and heal your body in a multitude of ways. Cryotherapy is a technique which utilizes extreme cold to heal a variety of medical issues. 

Smith describes some of the medical issues that cryotherapy targets and how Chill Zone Cryo can make a difference: “Our goals are always about finding what works for someone. We can help inflammation based issues and help stimulate repair processes,” she says. “Our new unit called a Cryo T-Shock is great for reducing inches without being invasive and not causing tissue damage.”

Certain products and services offered at Chill Zone Cryo are the Full Body Cryo Sauna, which aims to safely lower skin temperature for about 2-3 minutes to enrich skin and muscles, Spot Cryo, which uses pressurized liquid nitrogen vapors to decrease pore size, make the skin tighter, more even-toned and improve blood circulation. Other services include the ARRC EDGE LED Bed, AlterG Anti-Gravity Treadmill, NORMATEC Compression and more.

Smith states she found these services by searching for a better way to deal with her daughter’s lymphedema and ended up finding more benefits for countless other individuals.

“Our daughter’s lymphedema caused massive swelling in the hand and forearm. She was told she needed massage therapy and compression sleeves,” explains Smith. “The swelling went up into her bicep and I was very concerned where she might continue to swell. My husband was working at Cleveland Clinic when I noticed that her swelling had increased and I called to tell him he had to find something, that there had to be something we could do,” she says. “He watched a news report that night on the Cleveland Cavaliers and how the month before they had installed a cryo sauna for their athletic and lymphatic recovery. He called the company that did the install and a week later we went to Texas for a seminar.”

The research of the Smith family has allowed them to offer certain Cryo services at their facility that are unique from others offering Cryo in the Cincinnati area. These include the LED bed, NanoVi and cold lasers, Cryo T-Shock and Celluma. 

Chill Zone Cryo is located at 7466 Beechmont Ave. To learn more, visit

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A local makeup artist is bringing her services right to your front door so you’ll look fabulous without the fuss.

Adele Durrum offers makeup services for any occasion, including weddings, like the bride and maid-of-honor pictured above.

Adele Durrum wanted to do things in the beauty industry a bit differently. After realizing the retail makeup world was not for her, she jumped on an opportunity to provide makeup services at the location of the client’s choice. 

“I realized that at that time (in 2008), there was a shortage of artists willing to do this, so I decided to start marketing my services while keeping my retail makeup job,” she recalls. “Eventually, I had enough business that I was able to retire from the retail world.”

Durrum provides makeup services for any and all occasions. “I provide makeup for dozens of weddings a year, which is currently my favorite event,” she says. “Theatrical and editorial makeup is a close second.”

Adele Durrum, Founder of Adele Durrum Makeup

Being passionate about art and beauty since she can remember, Durrum aims to help her clients achieve a look that they desire while also enhancing their beauty that lies beneath the products.

“My goal is to create a stress-free collaborative makeup experience. If my client is unsure of the look they want, it is my job to help them figure it out and bring that look to life,” she says.

Durrum uses all professional products including favorites such as RCMA, Cinema Secrets, Makeup Geek and MAC. She has a variety of experience providing both freelance services and professional services.

“I did my first on location wedding in 2008, but worked for MAC several years prior, so I’d say I have been doing makeup professionally for about 13 years,” explains Durrum. “I have been interested in art and makeup since I was a toddler. There are dozens of pictures of me painting and I am pretty sure I did not own a stuffed animal that wasn’t wearing lipstick.”

After turning her lifelong passion into a career, Durrum is thrilled to be able to help fulfill her client’s cosmetic needs. “I love meeting and connecting with people through art. I love that I have a new canvas every time I work. I feel very fortunate that I am doing something I truly love,” she says.

As Durrum’s services are only on-location right now, she is planning to open a home studio based in Dayton within the next year, as well as offering services in Columbus.

To learn more about Adele Durrum Makeup, check them out on Facebook.

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Read on to learn about a new business that permanently recreates makeup for cosmetic purposes while also fulfilling medical needs.

After having a positive micro-blading experience of her own, Genevieve Rosales wanted to give clients that same satisfaction. She decided to launch Rose’s Permanent Makeup, a business which specializes in producing the permanent enhancement of re-created makeup.

Offering services such as permanent eyeliner, eyebrows, lip liner, full lip color, micro-blading, freckles and beauty marks, Rosales hopes to help clients feel safe and comfortable in their own skin, no matter what they have endured. “My main goal is to safely and artistically re-create the look of makeup, hide or camouflage imperfections and restore lives affected by a variety of traumas, medical conditions and illnesses,” she explains.

Rose’s Permanent Makeup had its grand opening on May 18, but Rosales discovered her passion for the beauty industry long before that. “I have been doing freelance makeup on the side for about 8-9 years so I have always had a passion for beauty,” she says. “I was trained and certified in permanent makeup as well as micro-blading. I hold the CPCS (Certified Permanent Cosmetic Specialist) credentials.”

Rosales strives to not just re-create makeup looks, but also re-create the feeling of inner beauty she obtained through her personal experience with these services. 

“Since I had such a positive micro-blading experience, I discovered that making others look and feel more beautiful is such a rewarding experience and I wanted to contribute more of that to society,” she explains. “I also previously worked in cosmetic surgery and wanted to help others more not only cosmetically but in a medical sense as well.”

Genevieve Rosales, Owner of Rose’s Permanent Makeup.

Rose’s Permanent Makeup services are customized to each client’s personal needs and overall benefit, according to Rosales. “Each session will be specially designed for your needs and expectations. We will carefully discuss, design and plan your beauty goals. Safety and comfort are what I aim for, for every client,” she discusses. “I enjoy the freedom of catering to my clients’ busy schedules to implement a memorable experience during their session. I love making others feel beautiful and happy about themselves.”


Rosales hopes that Rose’s Permanent Makeup encourages clients to feel confident in their own skin. She aims to become a successful business owner providing beautiful work to others by using her own creativity and desired skills.

Rose’s Permanent Makeup is located at 830 Monmouth Street Ste. 108 in Newport. You can like them on Facebook.