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Want to learn about marketing techniques, branding tips, social media marketing, and how to create your content on the go? If so, this upcoming event is for you!

Social Grind 101 will focus on new techniques for social media and other types of marketing.

BallR Media is a full service boutique social media and marketing agency that specializes in working with small businesses, creatives, entertainers, and athletes. Founder Ray Ball hopes to expand its audience even more through the agency’s new interactive monthly class called “The Social Grind 101.”

Ball says the event is available for anyone to attend, whether that be a marketing pro who wants to learn new techniques socially, or a small business owner who is looking to get the most out of marketing. The class itself is centered around being pretty hands on, from worksheets, presentations, and even group activities, BallR Media wants its attendees to make the most of their time together and truly build relationships.

“We’ll be teaching marketing techniques, branding tips, social media marketing, and even how to create your content on the go! We’ll also be going over the top social media platforms, how to find the right voice to speak to your demographic, and creation of social ads,” Ball explains.

Anyone who attends the event can expect all those helpful tips and techniques plus a light brunch followed by a mimosa bar and two guest speakers; Danielle Morris, a social expert, and Josh Kelly of The ¥€$ Life whom will discuss social media trends and compelling content in even more detail.

“I want students to leave feeling empowered so there will plenty of open dialogue. At the end we’d love for people to network and see how they can help each other’s businesses,” Ball says.

The Social Grind 101 takes place in Cincinnati on Sunday, March 5 from 12pm-2pm at Prenuer in OTR, located at 1333 Walnut Street in Cincinnati. To learn more, visit www.ballrmedia.com.

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A new event series launched for local female entrepreneurs to connect with the resources, people and support they need to keep building their brands.

Monica Tuck, Founder of Undbridled Studio.

Monica Tuck, Founder and Creative Director of Unbridled Studio, is helping women live out their dreams and awaken their brand through creative problem solving and storytelling. Monica, aka “Mo,” created “What’s Next” – an event series sponsored by her studio where women can come to converse, drink, and build relationships in the work place.

“Women and business can be tricky at times. We all overthink, over analyze ourselves and what others may think about us. That in the end can get in the way of being productive,” says Tuck.

She wanted to create a space not only for herself, but for all women who want to let out their grievances and struggles from work and get positive feedback in response. She encourages all participants to come as they are, without any pretensions or judgments.

The series is held the third Thursday of every month at Myrtle’s Punch in the Rathsteller Room. Each What’s Next event tries to follow the same guideline with two featured guest speakers, cocktails, and food provided through either Myrtles Punch House or their sister company, Bottle and Basket. For the guests attending the February 16 event, they can expect an acoustic set from local solo artist Jeannie Marie during cocktails as well as a discussion from Brewing Arts Lead Creative, Q Kinebrew.

“The speakers are randomly chosen. Unbridled Studio prides itself on being open to any woman regardless of race, sexual stance, social class or religious background. I want to showcase all women from all walks of life and all types of businesses,” explains Tuck.

Tuck’s passions in life have always been women, design, consulting, and business. Through this monthly event she gets the chance to share these passions with the women of Cincinnati, in hopes to inspire and devote their work.

“In a time like today we need each other more than ever. The What’s Next event series plans to remain what it is, an authentic space where all feel welcome. I hope that the take away from each event is what the mission of Unbridled Studio stand for.”

For more information about Unbridled Studios visit http://www.unbridledstudio.com/.

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A local marketing agency is hosting a new event series that showcases local brands and the thought leaders behind their social media strategies.

Last year’s Social Media Show & Tell event at Union Hall in OTR

In the ever-changing, nomadically-navigated field of social media, it’s important to learn from those using it to successfully build their brand. That’s the idea behind Dooley Media and their recently launched “Social Media Show & Tell” event series.

Dooley Media is a brand-building agency that helps clients tell great stories well. “We dive deep into the customer experience to uncover opportunities for producing original, share-worthy content. Our work results in a brand that people want to connect with, be a part of, and tell their friends about,” their website boasts, with clients ranging from Ester Price to Taste of Belgium.

“The goal is to look at the companies, understand their customer experience and learn about the different ways to produce that share-worthy content,” says creative director Autumn Heisler. “This could include anything from animated gifs to videos, all of which are ways of complex storytelling.” Since Dooley Media is all about connecting with viewers, careful consideration is taken into each client’s target audience.

(l-r) Last year’s Social Media Show & Tell speakers included Brennan Hill (Crossroads Church), Shay Nartker (Frameri), Tracey Ireland (Rhinegeist), Dooley Media founder Matthew Dooley, Jeremy K Smith (P&G), and Deidre Hazelbaker (Brandominium).

“The content we make can be seen on multiple platforms depending on a brand’s target audience. Some content is pushed out through platforms that Dooley Media clients are on, such as Facebook or Instagram, so getting the word out can be as simple as sending a video out on these platforms,” continues Heisler.

To develop the correct strategy for each client, Dooley Media sifts through all the content a client gives them to find that real, share-worthy story using a simple, but effective, process. It involves talking to a brand’s current customer base, full of people who are already devoted and love that brand. Dooley Media then brings both the client and customer in one room to find out what makes the brand great in the customer’s opinion.

“We go through a process of what we refer to as ‘design thinking,’ which is problem solving based on empathy. It’s important to make sure the people we’re trying to reach through social media actually care what the brand is saying,” says Heisler. “Viewers have to enjoy the content and find value in it, because if they don’t, then the likelihood that they will share that information is slim.”

Heisler explained that her favorite part of building and sharing a brand’s story is helping that brand understand themselves in a new way. “Creating the content is fun, I like the challenge of helping our clients see their brands in a different light. A lot of times, brands have an idea of what to communicate, but it isn’t executed in the right way. I enjoy the process of digging through that good content which might not necessarily be presented in a good way, and tweaking it so that it IS presented in a good, memorable way.”

To showcase local brands successfully sharing their stories on social media, Dooley Media recently held its first-ever “Social Media Show & Tell” event. The concept is simple: three timed topics, five thought leaders, free drinks and food. The first event was such a success, they’re doing it again on Feb. 27, 6pm at Union Hall in OTR. Speakers at this event include: Levi Bethune of Cladwell, Cloverleaf, & Discover&Build; Nate Engels of Northlich, Wannabite.com, & WeUseCoupons.com; Lucrecer Braxton of Hello Friend Podcast & ItsLucrecer.com; Tim Schmoyer of Video Creators; and Christina Duccilli of Rookwood Pottery.

To learn more about the event and RSVP, click here To learn more about Dooley Media, click here.

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Learn about the business education based accelerator program that’s launching new classes soon and accepting applications now from local female entrepreneurs.

CAPTION: (l-r) Nancy Aichholz, Michele Kirn, Christine Kirn, Melyssa Ki and Angela Ozar

Do you want to be an entrepreneur and have a business idea that you want to test out? Bad Girl Ventures (BGV) is offering classes for female entrepreneurs. “From its inception, BGV has been a business education-based accelerator/incubator,” says Angela Ozar, Cincinnati/Northern Kentucky Program Manager. These classes come in phases: explore, launch, and grow.

Explore Phase In the explore phase, the main focus is deciding whether or not the entrepreneurs’ business idea is profitable. “We go through exercises to determine if the woman has what it takes to be an entrepreneur, and has the right idea that it will be successful. From there, we cover the basics of marketing, accounting, and legal formation that she will need to get started,” says Ozar. Each of the classes meets at the Hamilton County Development Center at 1776 Mentor Avenue, and involves two hours of instruction led by a BGV faculty member, and the last hour involves small group coaching. Explore starts on Monday, March 6, 2017 at 6pm and meets every Monday for nine weeks.

Angela Ozar, Cincinnati/Northern Kentucky Program Manager of BGV.

Launch Phase “In Launch, we discuss topics such as HR and establishing a good culture for your organization, how to perfect your pitch to match your brand, as well as SEO. We also spend two weeks on financials,” she says. The people teaching the class are professionals from the fields of accounting, law, marketing, etc, as well as small business experts. The Launch class starts on March 8, 2017 at 6pm and meets every Wednesday for eight weeks at the BGV office at 114 West Pike Street, Covington, Kentucky.

Also, with the Launch class, there is a loan competition. “Through Launch, each business is working on a business plan, financial projection template, and their pitch. At the conclusion of the program, each founder pitches their business using elements from the business plan and financial template,” she says. “This takes place at a celebration which is open to the community. Our panel of selection committee members judges the pitches and then decides on the winner of the $25,000 loan. “We only ask the organization is owned 51% by a female, in order to be eligible for the loan competition,” says Ozar.

Grow Phase “Grow is our program for continued support of small business owners after they have gone through our program. We also see Grow as a way to engage with all entrepreneurs, whether they have been through one of our programs or not,” she says. “Grow consists of once a month workshops and drop in free legal, small business coaching, and accounting advice at the BGV offices.” Each workshop is $35, and drop in hours are available to BGV alumni.

Ozar loves the first and the last week of the classes the most. “The first week, hearing all the business ideas and concepts, and the last week when we have made relationships with the women and are welcome and are excited to send them off to the races,” she says. the most rewarding part of the program is “meeting the women and seeing how they improve week after week, gaining confidence in themselves and their concept,” says Ozar.

This year is going to be a big year for BGV. “We are currently examining our brand ad positioning in the market place. Stay tuned for some exciting announcements! We are also dedicated to finding more sources of funding for our female entrepreneurs and are co-hosting an Angel Investing 101 course at Union Hall on Saturday, February 25,” she says. “We continue to attract cross industry entrepreneurs and are seeing more and more teach, STEM, teach enabled and corporate executive women joining our classes.”
If you want to see what’s happening at Bad Girl Ventures, visit http://www.badgirlventures.com/.

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On a mission to make the community a better place, one local fashionista is letting her sparkle shine. Learn about the organizations she’s raising funds for through trendy trunk shows in area boutiques.

Sparkle For Good aim to make the community a better place by supporting local nonprofits.

Inspired by making the community brighter, Michele Carey created Sparkle for Good, a boutique that pops up around Cincinnati.

With a professional career that spanned more than 20 years, she used her spare time to work with nonprofits. Since launching Sparkle for Good, Carey is able to create a natural extension of her passion for finding ways to raise money for organizations that make the community both better and strong.

“When you shop at Sparkle for Good, you will find beautiful, quality jewelry and gift items at affordable prices,” says Carey. “The best part is that your purchase benefits nonprofits in our community.”

At just a little over 1-year-old, Sparkle for Good has raised approximately $5,000 to benefit its community.

Carey says that at Sparkle for Good, she primarily sells jewelry that will make you sparkle; however, she is also building a business model that includes other women – mostly makers – whose artful work will help her create a unique gift shop that gives back.

Products at Sparkle for Good range from $10 to $200, giving you an opportunity to purchase and give back at a price that works for you.

If you want to see Sparkle for Good’s inventory in person, you can check them out at their pop-up shops at The Brick in OTR throughout the month of May as well as during the 2017 holiday shopping season in addition to other events throughout the year – including Cincy Chic events.

Sparkle for Good will also be hosting upcoming events in February. The first, which will be held during Sparkle for Good’s “Be Your Valentine” weekend at The Brick from February 10-12. Proceeds from sales on Friday and Saturday will benefit Girls on the Run while proceeds from Sunday’s sales will benefit Walnut Hills Latin Class’s student trip to Rome.

The event on February 11 will feature Miss Ohio, Alice Magoto, for “Sip Cocoa with Miss Ohio” from 10 a.m. to noon.

“We encourage people to bring their daughters for this event where Miss Ohio will share her own story of self-acceptance and building her self-confidence as a teenage girl in today’s social media-driven world,” says Carey. “Guests will have the opportunity to try on jewelry, take photos with Miss Ohio, and enjoy a delicious hot chocolate bar.’

The mimosas will make an appearance at noon as will dietician and accountability coach Lindsey House, who will speak to guests about how to live a life of “progress not perfection.”

“She will offer easy and natural steps to help you achieve your health goals,” adds Carey. “Together, these fabulous women will lift our hearts and open our minds to the fact that we are the true jewels of Valentine’s Day!”

Then, on Sunday, February 12, shoppers will get the help they need finding the perfect gift for their sweetie. Sparkle for Good will open open at The Brick from 11:30 a.m. to 4 p.m. with Holtman Donuts and coffee to enjoy while you shop.

If you want to keep an eye out on the good Sparkle for Good is doing for the community, Carey says you’ll want to look for the “Women Who Sparkle” media campaign. “We will feature women and the causes they care about in our community,” says Carey.

She adds that Sparkle for Good is still seeking nonprofits to support in 2017. “Whether it is a school group looking to raise money for their PTA, someone raising money to run for a cause, or a really great organization making a difference for people in our community, Sparkle for Good is a fun way to build awareness, gain new supporters, and raise money,” says Carey.

If you’d like to nominate a “Woman Who Sparkles” or you know a worthy organization looking for a social event to build awareness and raise money for their cause, contact Carey at sparkleforgood@gmail.com.

To learn more about Sparkle for Good or to see where they’ll be popping up this year, visit their Facebook page. Want to shop online? Click here.

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Local business women are trading in stuffy workshops for a new kind of brand building. Learn more about this innovative networking series and the boss lady behind it!

While they can provide helpful information, business workshops don’t always present the most welcoming atmospheres. That’s why, about a year ago, Morgan Owens of Curvy Cardio and Fashionably Fit Apparel started searching for a way to provide a series in which people could come together and touch on the same topics as a traditional business workshops – but with a twist.

“I consulted with my mentor, Jan Michelle, amongst other influencers,” says Owens. Eventually, she decided on Babes in Bizness, which is designed to be an innovative workshop series that includes a panel of local, successful entrepreneurs to coach guests in developing their own network in the community.

The first Babes in Bizness event was hosted in November 2016, with more planned for 2017.

“The pilot event triggered a new way to tackle the dos and don’ts of entrepreneurship through networking and panel discussion, with an amazing lunch and cocktail hour by celebrity culinary specialist Chef Bambina.

Back when she was first developed the idea behind Babes in Bizness, Owens said she approached Chef Bambina to hear her opinion on a different type of business workshop.

“Chef Bambina loved the concept and she adds the perfect sass, it was only right to collaborate with her to build a solid foundation,” says Owens.

She adds that the first event was a huge hit, and was inspiring to see powerful women come together to learn from each other. “Some of our local trailblazers, including Jan Michelle of the Cincinnati Herald, LaShonda Wright of The Wright Finance Group, and Stevie Swain of CinCWN, did an excellent job really showcasing how important it is to be in charge of your finances,” says Owens. “They taught us how to utilize our resources and have comfort even in the toughest times.”

Owens says that the speakers from the first event not only taught them how to use their resources to the fullest extent, but also shared some of their own intimate business experiences. “This workshop was like ripping the bandaid off or addressing the elephant in the room, no one wants to show how much money they have in their pockets or share where they get their from,” she says. “But these women humbly shared their stories and know that it inspired everyone in the room, including myself.”

What really helps Babes in Bizness stand out among other business workshops is its extra edge, Owens says. “We stay true to making sure that the information shared develops the individuals who attend,” she says.

But more than just the lessons learned, Babes in Bizness helps its attendees wind down with drinks, food, and raw conversation. “We want people to be comfortable in the environment,” she says. “We openly invite a sassy skirt and a pink lippie.”

Currently, Owens says she’s planning for the summer edition of Babes in Bizness. It’ll include the same sass and flare with a network/mixer theme. To help boost morale, encourage women, and get the excitement going, Owens says she plans to have some additional mini series events leading up to the big summer event.

Owens is a firm believer in the old adage “you are who you hang around.” That’s why she says she wants to continuously bridge the gap of powerful and confident women circle around one another and supporting each other.

Owens says that she’s looking forward to seeing Babes in Bizness grow as the series continues on. “I’m developing in so many ways, both personally and professionally,” she says. “The networking collaborations that I’ve been making are really taking off.”

If you want to see just how those collaborations are taking off, you can join Owens at her next event, Beat the Boss, in collaboration with Kiera the Makeup Artist. “We’re teaching all our boss babes how to get that 5-10 minute flawless look,” she says.

That event will be held on February 4 at the Blush Event Loft from 1:00 p.m. to 3:30 p.m.

To learn more about Owens, her business ventures, and upcoming events, visit www.curvycardio.com. You can also follow along on Facebook, Instagram, and Twitter.

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Procter & Gamble may be a nationwide corporation, but they're reaching out to help local business owners in Cincinnati. Read on for the details!

Procter & Gamble is giving local business owners the chance to showcase and sell their products through Preneur, a program and store-front located in Over-the-Rhine.

Through Preneur, business owners are then given the opportunity to show off their business concepts that are making their community proud, according to Preneur store manager Stephanie Bohanon.  “[With P&G] being born in 1837 from two entrepreneurs – William Procter and James Gamble – Preneur fosters an environment to continue to spur innovation in Cincinnati,” says Bohanon. 

Tide, the branch of Procter & Gamble ultimately behind Preneur, opened the store on January 10, 2017.

According to Bohanon, what makes Preneur unique is its history as a brainchild of Tide. “We celebrate the culture that is emerging out of Over-the-Rhine,” she says. “We are giving a space to small companies to get their name out there and sell their products the same way they are sold to you – in a grocery store – but in an emerging part of the city.” 

You can expect to see a lot more of Preneur in 2017. Bohanon says the store is looking forward to making new brand partnerships and the building those brands will be able to do from having a space in the store. “We’re also excited to learn about all the new companies that are popping up in Cincinnati – celebrating them and helping them grow,” she adds. 

To learn more about Preneur, visit them on Facebook and Instagram.

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Want to get your finances on track this year? Learn about one local firm with programs that help you reach your financial goals while sticking to reality.

Founder Mackey McNeill with Mackey Advisors staff lined up for the ribbon cutting (photo by Kelley Leyte Photography)

Mackey Advisors has been in Cincinnati since 1982, when it was first started as a traditional financial services firm. Mackey Advisors eventually grew to become one of the largest women-owned businesses in Greater Cincinnati.

But tragedy struck in 1995, when someone close to Mackey McNeill committed suicide.

“Following this, she looked at her life and realized she wasn’t living her passion,” says Mackey Advisors Operations & Communications Director Sarah Grace Mohr. “She wanted to help people craft their futures in an impactful, positive way. Her ultimate goal is to create a more prosperous world one person at a time.”

For several years McNeill spent time selling off large pieces of her business. She also spent time learning from the best in her field and studying brain science, human emotions, and the impact prosperity has on the brain.

“All of this culminated in writing the award-winning book titled, ‘The Intersection of Joy & Money,’” says Mohr. “The principles and practices laid out in her book fueled the reinvention of her business and the development of our holistic, one-of-a-kind life-by-design process, The Prosperity Experience.”

Today, Mackey Advisors works with individuals, couples, families, and small business owners to create prosperous lives and prosperous businesses, it’s also one of the largest women-owned businesses in Greater Cincinnati.

“We hope people define their future vision, develop a plan to go get it, and support them all along the way,” says Mohr.

What helps Mackey Advisors stand out is that it’s people helping people. “We come together with our clients as equals,” says Mohr. “We may be the experts in finance, but our clients are experts on their lives passions, and goals, which are even more important.”

Sarah Grace Mohr, Operations and Communications Director at Mackey Advisors

At Mackey Advisors, they believe that money is just half of the picture when it comes to financial services. Mohr says the end goal isn’t just a number, but rather a state of being. “It has many names: prosperity, joy, and peace of mind,” she says.

There are two flagship services available from Mackey Advisors: The Prosperity Experience and The Prosperity Experience for Small Businesses.

“The Prosperity Experience for Individuals is a life-by-design process that combines personal passions, values, and wants with financial realities,” explains Mohr. “Clients are supported by our technically talented Prosperity Coaches as they set their vision, craft their plans, and create the lives they want.”

There’s also The Prosperity Experience for Small Businesses, which, according to Mohr, is a business-by-design process that allows small business owners and their leadership to work with Mackey’s Prosperity Coaches to set future goals, strengthen business structure, implement strategic measurements, and increase team accountability to create the businesses they have always envisioned.

There’s a lot on the horizon for Mackey Advisors in 2017. “For the last few years we have been develop iProsper, a life-by-design process for young professionals, and it will finally be ready for launch in 2017,” she says.

The team is also working to create one-of-a-kind workshops to help people set goals, increase financial literacy, and help people build prosperous lives.

To learn more about Mackey Advisors, visit www.mackeyadvisors.com, where you can also check out their blog. You can also follow along on Facebook and Twitter. Mohr says to feel free to stop by the offices located at 601 Fairfield Avenue in Bellevue, Kentucky.

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We chat with a local lady who took her father’s small business and grew it to offer a wide variety of promotional products and tools to help businesses market and thrive.

Amanda Arent, Founder of Regency Business Solutions, LLC.

A lot can happen in two years. In that short time, Amanda Arent took her father’s small and simple business into a booming business offering a wide variety of promotional products and business tools.

The business started as Regency Forms with Amanda’s father W. Schuler Arent. In the beginning, “General printing was the only division,” she says. “When the promotional products began to thrive, the name changed to Regency Business Solutions, LLC.” Today, Regency Business Solutions, LLC, located in Loveland, provides general tools for their business, such as promotional products, printing, and office tools. Some of the items offered are apparel, automotive, calendars/planners, awards/recognition, food, home, desk accessories, eco-friendly items, writing instruments, etc.

Amanda is the Managing Member of Regency Business Solutions, LLC, and she manages the day-to-day operations of the business.

Amanda’s experience in the business industry started when she was young. “Business has always been in my blood, I started selling Amway door to door when I was probably eight years old,” she recalls. “I do not think it is about knowledge of not knowing but just doing… I do what I can do and try to do it well everyday.”

Ever since Amanda got involved in the business, two years ago, “I have a great inspiration to keep growing the business and seeing it thrive,” she says, adding that she expanded the business through making, building and maintaining relationships with clients. “Our business defines success when a prospect becomes a customer and a relationship is made.”

With the many clients that the company meets with on a regular basis, Amanda says she doesn’t have a typical day. “Business is ever changing and I have to change with it,” she says. Amanda’s favorite aspect of the business industry is “seeing all the changes and rolling with the punches,” she says.

Amanda says her goal is to find the products and tools that will meet her clients’ needs and maximize their success. “Regency helps make their customers’ business successful by exploring their needs and creating a positive and creative solution,” she says. “My need to work, thrive and be successful is what gets me up in the morning,” says Amanda.

To learn more about Regency Business Solutions, LLC, visit http://regencyforbusiness.com.

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See how a local executive director is using her marketing experience to nurture female entrepreneurs in Cincinnati and beyond.

Nancy of Bad Girl Ventures
Nancy Aichholz, Executive Director of Bad Girl Ventures

Did you know that there are only 14 business organizations that are solely geared toward female entrepreneurs? Nancy Aichholz is proud to be a part of one – based right here in Cincinnati – as the Executive Director of Bad Girl Ventures.

Aichholz says she’s passionate about making an impact for businesswomen in the Cincinnati area because she is one herself. In fact, she says, it was her entrepreneurship experience as founder of NanCakes bakery that was the perfect “pre-heat” setting for her to now lead Bad Girl Ventures, a Cincinnati-based incubator for women-owned startups.

Bad Girl Ventures was listed as one of the top 10 organizations in the country in Forbes Magazine. The company comprehends what women need and the unique asset they would bring to a startup.

“We are a multi-market education based organization that empowers female entrepreneurs and leads them to successful accessing of capital,” she says. “Our programs are tailored to meet the needs of a female owned startup from idea to exit. A woman can enter our programs at various points along her journey.” The company includes seven employees, one board of directors, an advisory board, two local advisory committees, plus 200+ volunteers and a lot of generous sponsors.

After getting her degree in International Business and Marketing, Aichholz spent some time in media sales.

“That was perfect because I was selling a marketing product to all types of small businesses in order to meet their advertising needs. I spent a lot of time learning about their businesses and how I could solve their problems with media,” she says. Her experience in media sales led her to an opportunity to work for Chiquita Brands, International, which according to Aichholz, “had to be the best possible marketing job on the planet.

I loved that opportunity and am I’m so grateful to have had that experience.” Her experience at Chiquita empowered her to be qualified for her current Executive Director position at BGV.

A “bad girl” is a female entrepreneur who is bold and takes risks. “They are starting businesses in all types of industries and they support one another,” she says. Aichholz is able to bring her experience in corporate marketing, fundraising, starting and running her own successful, small business called NanCakes, and her long history of relationships in the region. Her favorite part of the job is watching women succeed.

“I love to help our entrepreneurs problem solve, believe in themselves, and make the connection that will move them forward. But in my role, I have the added blessing of being able to hire talented women into the BGV organization itself and watch them grow and thrive,” says Aichholz. “I have a passion for women mentoring women along the way. In my corporate experience, women still weren’t doing a very good job of helping each other. I am determined to be different, Success should be determined by talent, passion and drive, not by gender.”

Aichholz loves the business world, but at the same time, she is creative and energetic. “Marketing can be the heartbeat of the organization when it is done right – it isn’t just advertising. Marketing is knowing your product and its target demo, then being sure your product or service is exactly what your target will adopt/ purchase and connect to sustain them and the business,” she says. Aichholz’s inspiration comes from her three children and her faith. “At the end of the day/ end of life, that is really all that matters and if family and faith are on track, all is well,” she says. She comes back to work everyday because she loves to watch her staff develop, shine and she loves knowing her employees are changing the lives of female entrepreneurs.

To learn more about Aichholz and Bad Girl Ventures, you can email info@badgirlventures.com, and to subscribe to updates. Or, you can follow along on social media through Facebook and Twitter.