Entrepreneurs are rarely short on ideas and creativity, but it’s common for them to be short on time and the ability to effectively market with limited resources. That’s where Common People Creative can help.
Launched about a year ago by a husband and wife team, Common People Creative is a content production company that uses media production such as writing, videography, photography, and social media to tell unique stories. They create content for large companies, small nonprofit groups, tradespeople, community agents, elected officials, and even artists. Common People Creative clients all share a common characteristic: they are common people doing uncommon things.
“My husband and I both left corporate jobs to start working independently and this is something we’ve both wanted to do for the longest time,” says Hannah Purnell, co-owner of Common People Creative, who launched the business alongside her husband Josh Purnell.
Their services include writing, posted on a personal blog, where you can find attention-getting articles, scripts or even on-voice copies for a range of people and respected media outlets. To both creators of this company, compelling storytelling is all about tying visual elements to an idea and to edit this to create a story that perfectly displays the authenticity that people want to watch or read about. This is what you can see in their videography section of the business.
“I actually took one of Bad Girl Ventures’ exploratory classes where I got to meet a bunch of entrepreneurs. I took it on a whim and after that I was convinced that I wanted to start my own business,” Hannah says.
Bad Girl Ventures is an incubator program based in Covington, and has since rebranded to Aviatra Accelerators. It is a place for women to meet other entrepreneurs in the area, and take a variety of business classes.
“It’s a huge resource here in Cincinnati, and after taking those classes along with the knowledge that my husband’s company was downsizing, I started designing the framework for this business. Once my husband became unemployed, we decided to make a go of it and it has been successful so far,” explains Hannah.
Common People Creative has created content all the way from larger scale community development organizations to storytelling about local business owners. It is designed to emphasize the fast-paced growth Cincinnati is currently experiencing.
Emphasizing this growth, Hannah adds, “It is exciting, and it underscores that there are a lot of people out there like us who are trying to work for themselves. We knew there was a community out there and through this experience it is just that much more prevalent to us that it exists.”
Common People Creative also co-works with other companies to especially capitalize on what makes Cincinnati so special. They’ve partnered with a few businesses including Playground Coworks where they’ve utilized the available physical space and formed a partnership with the creators involved.
“We’ve been working with them for a few months now but it’s going great and it’s giving us a great insight into what it’s really like to operate in different spaces that we’re used to,” adds Hannah.
The key to this company is truly engaging with local businesses and entrepreneurs, and to ensure exposure for their ideas to prosper. With their creative knowledge and expertise, these videos and articles are helping to reach the community and to get these people’s messages out there.
“We’re letting people know what these creatives do, how they do it, and why they should be the topic of interest. There is a lot of this in our video offerings, and we want to give local businesses the opportunity to really engage with the community and other like-minded individuals in order to get their ideas out there,” Josh says.
Common People Creative is designed to help Cincinnati natives and transplants alike to learn about people and businesses that you wouldn’t have known existed. They use affordable and approachable branding strategies in order to capitalize on the diverse nature of the city of Cincinnati, showing the general public all the different ways that you can connect with each other.
“Your company does not have to have a million dollars, or even a huge following in order to have a savvy and sharable story that people can latch on to. We occupy a different space than other agencies, and having our background in media production, we offer a story that companies used to only be able to get through a learned media,” Josh explains. “Nowadays, you need people who are agile, fun, and who are truly interested in telling your story.”
To learn more about Common People Creative, or to read their blog, visit www.