CONQUERing is an eye-catching ring with an inspiring secret.
“When worn on one’s finger, it features an intriguing pattern of lines and curves with its meaning known only to the person wearing it,” says Tammy Nelson, Founder and CEO of Cincinnati-based CONQUERing. “However, when the ring is removed and the disc is spun, an empowering message is revealed to remind the wearer of what they wanted to focus on that day.”
The inspiration behind Nelson starting the business was her passion to empower others. “I believe a big part of feeling empowered is to have a positive mindset, clear goals and to live with intention,” she says. “Too often people float through life as if they were at the mercy of the tide, not realizing that the power to chart their own course is right there within them.”
The purpose of CONQUERing is to be aware of their day ahead and what they need to do to conquer the day. “They can select that inspiring word to pop into their CONQUERing to keep their intention for the day close at hand…literally!” Nelson says. “And, each time they feel a need for a little extra focus, they can take the ring off and give it a spin to see their word come into focus as a positive reminder of what they wanted to focus on that day.”
CONQUERing just launched at the beginning of 2020. “It’s the latest brand from Hoi Polloi Trends, LL, which has been in business since 2011,” she says. The business is currently operated out of Anderson and Mason, Ohio.
The CONQUERing ring is offered in three sizes and 13 discs with encouraging words in them. “We will be launching additional sizes and many more discs in the next few months,” she says. “We also have specially curated collections, perfect for supporting a friend facing a challenging time or celebrating someone embarking on a new adventure,” Nelson says.
The business empowers the community not only by their ring, but they also provide to the community. “We are proud to donate 10 percent of our profits to organizations that share our passion for empowering others,” she says. They spread happiness through their ‘CONQUERing Community’. Their community of community of people share an interest of self-improvement, positivity and kindness, and these people also have a passion for empowering and encouraging others. “Those who follow us on social media will enjoy our frequent posts filled with inspiration, empowerment and positivity,” Nelson says.
CONQUERing is important for the community because it helps people to have control in the midst of their chaotic lives. “Empowering people to understand that they don’t have to be swept up in the chaos but, instead, have what it takes to live the life of their dreams is pretty powerful,” she says. “We are a business focused on lifting people up with positivity and empowerment.”
The business is unique because it is a patent-pending product. “There are other jewelry products that aim to inspire and keep a word of intention top of mind, but there aren’t any rings like ours,” Nelson says. “The most unique features of our rings are the ability to swap the discs in and out to match a persons’ needs for the day and, of course, the way the words are hidden when worn and revealed when spun.”
Other than empowering others, Nelson’s favorite part of her job is working on the product with her son, Jake. “Jake is a student at Miami University and was heavily involved in the product’s design. It was very challenging at times (we created nearly 50 prototypes to get to the winning design), but it was fun and rewarding to take the journey together,” she says. “Interesting Fact: Our first prototype was made from paper and our second was 3D-printed in plastic at the Cincinnati Public Library Maker Space for 20 cents.”
If you want to follow what the CONQUERing Community is doing, you can sign receive email updates at: https://myconquering.com/
Check out the video below to see how the CONQUERing works: