When it comes to running gigs and side hustles, Lindsay Morrison knows how to handle it all. The 30-something, work-from-home professional, personal trainer, new-ish mother to 6-month-old Rori, and wife to Kyle is the founder of The Sisu Shop, an at-home boutique that she runs out of her 1,500-square-foot store, ahem, basement.
“Our goal with The Sisu Shop is to provide affordable, trendy, and, most importantly, comfortable clothes for all people of all shapes and sizes,” she says.
The inspiration for The Sisu Shop goes back to the store’s name “Sisu,” a Finnish concept that’s described as “stoic determination, tenacity of purpose, grit, bravery, resilience, and hardiness,” and is held by Finns themselves to express their national character.
“Sisu is a grim, gritty, white-knuckle form of courage that is presented typically in situations where success is against the odds,” explains Morrison. “It expresses itself in taking action against the odds and displaying courage and resoluteness in the face of adversity. In other words, deciding on a course of action and then sticking to that decision, even despite repeated failures.”
From there, Morrison found that ‘gutsy’ is a fairly close translation of the word ‘sisu’ that uses the same metaphor and is derived from the word ‘sisus,’ which means ‘interior’ and ‘entrails, guts.’
But the story behind the word sisu is more personal to Morrison, who first heard the term when she was at an event for Huntington’s disease, which her father battled for over 20 years.
“He passed way in March 2015 and since then almost every part of our lives have changed, but I feel very deeply that I relate to the term more than most any other concept I’ve heard,” she explains. “From becoming a young caregiver to both my dad and mom, who suffers from Multiple Sclerosis, putting myself through college to become a registered nurse while working full-time, starting a clothing business to now branching out on my own terms – I feel like everything that has led me to this place has required guts, courage, and going against the odds.”
Because of all her trials, tribulations, and success, Morrison hopes that all of her customers who visit The Sisu Shop will find a little more courage and strength against whatever odds they may be facing that day when they wear a piece of her clothing.
When you visit The Sisu Shop, you’ll find a variety of tops, bottoms, dresses, layering pieces, and accessories for those sizes small to 3XL and denim in sizes 1-24W, showing that there really is something for everyone. Price points for items from The Sisu Shop range from $25 to $50.
Since the stay-at-home order was issued, The Sisu Shop is offering free shipping or porch pick-up from her home just outside the Lebanon/Mason/Monroe area of 741/63.
“First-time shoppers can also use the coupon code WELCOME15 for 15 percent off any purchase from our website or The Sisu Shop app, available on the App Store or Google Play,” Morrison adds.