A boutique in Old West Chester helps women brighten up their wardrobe, regardless of their size or budget.
Golden Day Boutique sells “Women’s comfy, affordable, fun clothes sizes small-3X,” says Caron Armstrong, owner of Golden Day Boutique. The boutique originally opened five year ago in the Grand Antique Mall in the Reading/Evendale area. They recently opened their current location at: 9035 Cincinnati Dayton Road, Old West Chester, Ohio, two weeks ago.
The inspiration behind starting Golden Day Boutique came from Armstrong’s passion for retail. “I managed Victoria’s Secret for 13 years in Nashville, managed Pottery Barn Kids for five years… then opened the Pandora Store in Franklin, Tennessee,” she says. “Moving back to Ohio, I decided to take a leap of faith and see where God would take me.” The name of the business came from a voicemail that she had for years that said “Have a golden day.”
The boutique has a wide variety of products that they sell, including: clothing, jewelry, ornaments and other items. “My boutique doesn’t feel like anything else we have locally,” Armstrong says. “It’s definitely got a southern flair.”
The boutique’s mission is “To help all women feel confident and beautiful in their own eyes the way God sees them in His,” she says. Golden Day Boutique doesn’t just care about the way you look in your clothes. Armstrong defines success by “Women coming back over and over because they wore something that made them feel special,” she says. “My boutique isn’t just about buying a shirt or sweater, it’s about a feel. I want you to feel special.”
As for the future of the business, she doesn’t know thing are going to go, but she trusts that God will provide. “I will say, He wants us all to Dream Bigger, so I know He will take me there,” Armstrong says.
Her favorite moment of the business so far is taking out money from her retirement. “Taking money out of my retirement to start a 10 x 10 spot in my husband’s Antique Mall. Trusting and walking in faith, even when people said ‘everyone sells boutique clothes, people can just buy online, etc.,’ didn’t get to me because I knew not everyone has my passion and it drives me,” Armstrong says. “Now having my own building! I purchased my friend’s Montessori school last October and it was perfect timing for both of us to grow!”