The only online publication for women in Greater Cincinnati

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A boutique in Old West Chester gives women size small to 3X a golden opportunity to feel like a million bucks in cute clothes without spending it.

A boutique in Old West Chester helps women brighten up their wardrobe, regardless of their size or budget.

Golden Day Boutique sells “Women’s comfy, affordable, fun clothes sizes small-3X,” says Caron Armstrong, owner of Golden Day Boutique. The boutique originally opened five year ago in the Grand Antique Mall in the Reading/Evendale area. They recently opened their current location at: 9035 Cincinnati Dayton Road, Old West Chester, Ohio, two weeks ago. 

The inspiration behind starting Golden Day Boutique came from Armstrong’s passion for retail. “I managed Victoria’s Secret for 13 years in Nashville, managed Pottery Barn Kids for five years… then opened the Pandora Store in Franklin, Tennessee,” she says. “Moving back to Ohio, I decided to take a leap of faith and see where God would take me.” The name of the business came from a voicemail that she had for years that said “Have a golden day.”

The boutique has a wide variety of products that they sell, including: clothing, jewelry, ornaments and other items. “My boutique doesn’t feel like anything else we have locally,” Armstrong says. “It’s definitely got a southern flair.”

The boutique’s mission is “To help all women feel confident and beautiful in their own eyes the way God sees them in His,” she says.  Golden Day Boutique doesn’t just care about the way you look in your clothes. Armstrong defines success by “Women coming back over and over because they wore something that made them feel special,” she says. “My boutique isn’t just about buying a shirt or sweater, it’s about a feel. I want you to feel special.”

As for the future of the business, she doesn’t know thing are going to go, but she trusts that God will provide. “I will say, He wants us all to Dream Bigger, so I know He will take me there,” Armstrong says. 

Her favorite moment of the business so far is taking out money from her retirement. “Taking money out of my retirement to start a 10 x 10 spot in my husband’s Antique Mall. Trusting and walking in faith, even when people said ‘everyone sells boutique clothes, people can just buy online, etc.,’ didn’t get to me because I knew not everyone has my passion and it drives me,” Armstrong says. “Now having my own building! I purchased my friend’s Montessori school last October and it was perfect timing for both of us to grow!”

If you want to keep up with what Golden Day Boutique is doing, follow them on Facebook and Instagram.

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A new high-end women’s clothing boutique just opened downtown. Read on for all the retail therapy details!

When you step inside Le Lieu, you feel the style and panache of luxury boutiques around the world, all right from its new home in the Carew Tower downtown.

“When initially coming up with the concept, it was integral to us that we become the destination for women of all ages and sizes, where they shop for pieces that they can’t find anywhere else in Cincinnati, while also being able to gain styling knowledge in order to better shop for themselves in the future,” says Le Lieu co-founder Melissa Ohntrup.

The upscale women’s boutique is part of Hellman Retail Group – the parent company behind Hellman Clothiers and Blaine’s Fine Men’s Apparel. 

Owner Chuck Hellman spent the past 30 years working for and running successful fashion brands in New York before returning to his hometown to bring the finest clothing the world has to offer to the Queen City. That’s when he teamed up with Ohntrup, a native Cincinnatian, who has seven years experience in image consulting and wardrobe styling, to launch Le Lieu. 

Currently, the store carries women’s clothing, outerwear, shoes, accessories, and jewelry. “When buying pieces for the store, I try to be sure that nothing is too trendy as to where it can only be worn for a short period of time,” says Ohntrup. “It’s very important to me that each item be high quality, yet stylish. Each seasonal buy is also strategic in that most of the pieces in the store can be paired with one another, creating multiple, versatile looks.”

Ohntrup says that she designed the space at Le Lieu to be aesthetically pleasing and beautiful, where the customers who walk through the door can not only shop for new clothing but can also talk about their wardrobe struggles. 

“Unfortunately, the climate of retail has changed drastically over the years and has really lost what I feel is the most important aspect – the experience,” she says. “From being able to talk to someone who has knowledge and experience to making them feel welcome, as well as trying clothing on in a fitting room that is well lit and clean, my goal is to be sure every customer leaves Le Lieu not only with pieces that can be integrated into their current wardrobe, but also feel as though they have a better understanding of how to build a cohesive wardrobe that’s easy to wear and has longevity.”

Ohntrup prides herself on being able to help customers find pieces that they can add to their current wardrobe and even how to make their current wardrobe more versatile – thanks to an on-site tailor who comes in on Wednesdays and Thursdays.

“Most people don’t have an off-the-rack body, sometimes all it takes for a garment to turn into the perfect piece is a little tailoring,” she adds.

Le Lieu is located in the heart of downtown Cincinnati, inside the Carew Tower Atrium on the first floor. Carew Tower Atrium is located at 441 Vine Street.

To learn more about Le Lieu, visit You can also follow along on Facebook and Instagram

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A local jeweler‘s Black Friday Sale features big discounts (hello, 75% off!) with portion of all sales going to charity. Read on for more.

Koop Diamond Cutters is hosting its annual Black Friday Sale November 29-30. 

This year is set to be better than ever before with items in-store up to 75% off, and an even bigger mission behind the door busting sales: supporting Fighting All Monsters.

“Every year my company donates 5% of all Black Friday weekend sales to a children’s charity,” explains Owner Justin Koop. 

Fighting All Monsters is a locally-based non-profit organization that brings support to families with children who are facing life threatening challenges. 

“We are here to ease the multifaceted and unique burdens of families facing monsters,” the organization’s website says. “A range off family services have been curated to enable us to stand by families physically, financially, and emotionally. We want to offer dream fulfillment for children in treatment, bill assistance, gift giving, community building, and bereavement support for families striving to elicit some happiness and relief in the midst of dark times.”

The Black Friday Sale at Koop Diamond Cutters runs from Friday, November 29, through Saturday, November 30. 

“As always, we will be offering complimentary jewelry inspections and cleanings,” says Koop.

Koop Diamond Cutters is located at 214 E 8th Street in Cincinnati. 

To learn more, visit or

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Two creative best friends have gone from online boutique to storefront owners. Learn more about their custom, handmade products and women’s fashions.

If there’s a project they can do on their own, you better believe Haley Kemp and Julie Crowthers are here for it. The duo has a passion for creating – whether it’s building custom furniture, decorating, redesigning, or using their imagination. 

Combining their love for creating and working together, they launched Jackson | Whitacre, a women’s boutique specializing in the latest fashion and home decor trends.

When talking about the initial launch of Jackson | Whitacre, which started as an online boutique before moving to a storefront, Kemp says they joked around about initially opening their own boutique. 

“We didn’t know exactly what it entailed, but no matter where we were or what we were doing, the subject always came up,” she says. 

The store officially launched in 2016 and offers a variety of women’s clothing and accessories as well as custom-made furniture, trendy home decor pieces, and a wide range of products made by local artisans ranging from hand painted signs to handmade jewelry. 

“We also make our own all natural, hand poured soy candles and wax melts, BubbaRub, natural bath and body products, and handmade jewelry,” adds Kemp.

Jackson | Whitacre has a lot to offer customers, but wants to keep evolving and expanding. “We are in the early stages of expanding our candle line, in hopes of branching out and becoming a vendor to other small businesses,” she says.

Jackson | Whitacre is located in the heart of Old Milford at 223 Main Street. 

To learn more, visit You can also follow along on Facebook and Instagram.

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Look fab and support a great cause with this buy-one-give-one apparel company that supports homeless shelters and their needs across the country.

It’s the time of year to reflect and be grateful for what you have, and lift up those less fortunate. Here to help with the latter is Sky Outfitters. 

“Sky Outfitters is a mission-based apparel company that is headquartered out of Indianapolis,” says Brand Manager Keeton Yescott Hendricks. “We operate with a buy-one-give-one model, partnering with different homeless shelters every single month. Every item purchased throughout each month is matched with that same item donated to our partnered homeless shelter. Everything we do is driven by trying to make a difference in the homeless community in the United States.”

The company, founded by Keaton Hendricks, was inspired by the issues of homelessness facing the country today. 

“Keaton Hendricks grew up volunteering at homeless shelters in his hometown of Bloomington, Indiana,” says Yescott Hendricks. “That was where his eyes were opened to the issues of homelessness, and his heart started to beat for them.”

Once Hendricks arrived at college in 2014, he noticed that a growing trend among his peers were socks. It just so happens that socks are also a highly requested item from homeless shelters, so he decided to launch a company that would keep consumers on-trend while providing for those who need it most. 

Hendricks runs Sky Outfitters alongside his wife and brand manager, Yescott Hendricks. They also have a part-time employee named Steve Mozingo who has a variety of responsibilities for the business.

What started as a small sock company has grown to offer different types of socks as well as other apparel items. “We offer a wide range of socks – dress socks, casual socks, athletic socks, comfort socks, etc.,” says Yescott Hendricks. “We now also sell winter beanies and scarves with the same one-for-one model. So every sock purchased is matched with a sock donated to our homeless shelter of the month, every hat is matched with a hat, and every scarf is matched with a scarf.”

This unique business model, being a buy-one-give-one company, that supports homeless shelters was birthed in a college dorm room. Hendricks started Sky Outfitters and ran it out of his dorm room for two years until he graduated from college in 2018 and moved to Indianapolis.

With a giving heart, Hendricks, his wife, and his business are hoping to one day be able to offer all of the apparel items that homeless shelters need while continuing to offer the one-for-one model. 

“To be able to provide each homeless shelter with the apparel needs that they have for a full year after partnering with us would be a dream,” she says. “Homeless shelters have a length list, so we’re currently figuring out what we will go into next.”

To learn more about Sky Outfitters, visit You can also follow along on Instagram and Facebook

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A local mom and entrepreneur is helping trans teens and kids find a wardrobe that’s a perfect fit their identity and shed what’s not.

Nancy Dawson is the mother of a trans teen, and knows first-hand how expensive it can be to buy a child a new wardrobe. She also knows the time it takes for kids to find their style. 

So, to help trans kids and teens find a wardrobe that corresponds with their identity – she founded Transform, a free boutique for trans kids and teens to trade in the clothes of their old life and find a new wardrobe that’s a better fit. 

Dawson founded Transform alongside Tristan Vaught, of Living with Change; Marissa Fine; and Ella Dastillung, Dawson’s daughter. “We are run entirely by donations and have teen volunteers as the stylists,” says Dawson. “We are currently accepting gently used shoes, kid clothes size 5T and up, contemporary teen clothes, jackets and coats, jewelry, and purses.”

Transform is much more than just a thrift store, however. Dawson says that clients come in the store and fill out a detailed form. This not only allows the stylists to get to know more about their clients, but they can also give a high-end personal shopper experience. 

And if the shopper pulls something that doesn’t quite go along with a client’s style? Dawson says they can even go back to the store and tweak the wardrobe they’ve taken home. 

Currently, Transform is located in the back of Dawson’s bridal makeup business brideface (located at 2009 Elm Street), but the store has really taken off in the community and she hopes to have a Transform storefront soon. 

For now, clients can be seen by appointment only. 

To learn more about Transform, check out the Facebook page. There you can find donation updates, donation drop-off information, volunteer forms, and client registration forms.

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Read about a local handbag designer that’s relaunching her brand with a line of super chic, high-end handbags you’ll love for years to come.

Missy DeGroot has been designing for years. But before recently relaunching her brand, she decided to take a bit of a break from the industry to zone in on her product aesthetic, design philosophy, and ultimately, her customer.

Along with that reflection came the relaunch of DeGroot Handbags, which recently launched a new website at On the website you’ll find the current collection of handbags from DeGroot Handbags as well as more information on the brand’s philosophy. 

“I’ve launched with two silhouettes, yet they come in over 20 leathers and colors,” explains DeGroot. “I was so excited to get the two new styles out there that I didn’t want to wait until I had the other designs completed from the factory. In the near future there will be more styles – including a great tote and a couple of stunning bags that are more suited for an ‘everyday bag.’”

When she redesigned her bags, DeGroot wanted to offer something that she knew her customers would like. That’s why during her relaunch she took into consideration the “why” behind the purchases of her customers. 

“It was so interesting to hear the same stories from my customers who would tell me that they were still wearing the same bag, nearly 10 years later, and were receiving compliments and getting noticed,” she says. “They wanted a ‘statement piece’ – something chic, sophisticated, and timeless. So, keeping that in the forefront of my mind, I designed a cohesive collection of styles that I believe will be as relevant in 10 years as they are today. I believe that great design doesn’t have an expiration date.” 

Not only are the pieces offered by DeGroot Handbags classic and timeless, they also feature leathers and fabrication coupled with a design aesthetic that gives the brand a unique look. “Many types of leathers used in the collection possess unique, one-of-a-kind patterns within the natural colorations – so no two bags will look exactly the same,” she adds.

Prices for bags from DeGroot Handbags range from $125 to $260. And customers can get 15% off any website purchase when they shop online. 

To learn more about DeGroot Handbags or to shop online, visit

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A lifelong Westside native launched her own small handmade soft goods company. Click here to read more about her journey as an entrepreneur! 

The story of Atomic Lane & Co goes back to owner Sarah Hauck’s inheritance from her grandmother and great-grandmother. 

“The inspiration behind the company comes from my love and appreciate for the vintage aprons and cookware inherited from my grandmothers,” she says. 

Today she is the owner of Atomic Lane & Co, a small, local, handmade soft goods company that specializes in sewn kitchen essentials.

“This collection and the experiences I had in the kitchen with them sparked the enjoyment I get out of cooking and baking,” she explains.

Hauck is also a trained seamstress, so she was able to find inspiration in the vintage aprons that are now hers and mixing it with a Mid-century style that boasts whimsical patterns and kitschy prints to create a signature style.

The line from Atomic Lane & Co includes full aprons, vintage-styled hostess aprons, teen aprons, and aprons for children. “We also offer oven mitts and pot holders, insulated soft-sided lunch boxes, and reusable grocery totes,” she adds.

Although there is no brick-and-mortar location for Atomic Lane & Co, you can find Hauck and her merchandise at pop-up markets throughout the year and city, which you can find a list of on their Facebook page.

What makes Atomic Lane & Co unique, Hauck says, is its offering of a high quality, local, handmade product. “All of the products are made of high-quality and typically limited-run fabrics in small batches,” Hauck adds. “My goal is to provide a product that you will not see everywhere and that sparks joy when one sees it. I also aim for my customers to love every moment they use it and have fun in the kitchen.”

Hauck says she will be launching a Christmas collection of aprons that will be arriving soon. The company’s website and blog is also currently under construction and will launch this winter. 

To learn more, visit Atomic Lane & Co’s Etsy page or follow along on Facebook and Instagram.

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Locally-based Parental Hope has teamed up with a clothing designer to help raise funds for those battling infertility.

“Parental Hope is a non-profit organization dedicated to serving the infertility community through emotional and financial support,” Jennifer Bross, Founder of Parental Hope, says. “The burdens imposed on a couple battling infertility are enormous. Because infertility is a little known and often a misunderstood disease, those diagnosed with infertility can feel isolated and alone.” 

There are many ways in which Parental Hope is helping to support the infertility community: 

The Parental Hope Family Grant alleviates the financial burden of infertility through grants that cover the full cost of IVF and other infertility treatments.

“We also advocate for those struggling with infertility by raising awareness and providing infertility education,” says Bross. “We also have peer-led support groups by bringing those battling infertility together for support.”

To help raise awareness about the issue, and to raise money for those seeking infertility treatments, Parental Hope has teamed up with clothing designer J. Elizabeth. 

The designer has created a line of infertility-related apparel, where a portion of each sale is donated to Parental Hope. Designs include adult t-shirts and baby onesies with phrases like “Worth the Wait” and “Made with Love and Science.”

“There is also a Round-Up Program where buyers are given the opportunity to donate to Parental Hope by rounding up their purchases to the nearest dollar,” adds Bross. 

Additionally, all of the money donated to the J. Elizabeth Foundation goes to Parental Hope to help support their cause in serving the infertility community.

For more about Parental Hope and the Journey to Parenthood event, follow Parental Hope on their websiteFacebook and Instagram

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From beauty queen to accountant, learn more about this fashionista who‘s changing the world one step at a time (in fabulous footwear of course).

From the Deep South to the Midwest, Lexie Iles wants to make her mark on the world. And she’s doing that through her fashion, lifestyle, beauty, and travel blog Lexie Smiles. 

The 23-year-old grew up in Madison, Mississippi, before settling down in the Tri-State area. Now, a resident of Louisville, an hour-and-a-half drive from the Queen City, Iles is a recent graduate of Northern Kentucky University with a Bachelor’s in accounting and a double minor in business administration and mathematics.

While her full-time job is at Beam Suntory, most known for Jim Beam Bourbon, she’s also a pageant queen and fashionista. 

Although the blog, Lexie Smiles, is still new to the digital world, Iles has quickly amassed nearly 11,000 followers on Instagram, where she shares photos of her outfits as well as details on where she purchased them. Also, her Instagram features photos of her travels, including a trip to Greece she took last April.

Iles says that she sees her blog becoming a creative outlet that allows her to remain passionate about fashion, travel, beauty, and so much more.

In addition to her blog, Iles also launched a program that was created to provide youth with the tools they need to grow into young adults called Coffee Break with Lexie.

“Coffee Break with Lexie offers advice on professionalism, finances, college life, and general inspiration to encourage high schoolers and college students to become the best adult version of themselves,” says Iles.

To follow along with Lexie Smiles, visit her blog or check out her Instagram page.