Fashion Cincy Shop
See how a Twitter account and fun pastime inspired the launch of a new Cincinnati-themed business.
Cincy Shop is the newest online store for Cincinnati-themed merchandise and wall art featuring Cincinnati sports, beer, and Skyline.
Back in 2011, after a few drinks with friends at college, Matt Roden created the Twitter account that has now inspired his newest business, Cincy Shop.
“I had seen someone use the hashtag, but I searched and saw there was nothing for Cincinnati,” he says. “I created the account, followed a few people, tweeted a few things and then woke up and had almost 300 followers overnight. I was like, oh ok, this is catching on.”
Today, the account has 105,000 followers. Cincy Problems keeps its followers updated on all things Cincinnati, primary of which are sports, beer, and construction.
Roden updated the account throughout his college years at the University of Cincinnati where he earned a degree in information technology. He currently works as a solutions developer downtown, but works on Cincy Problems and Cincy Shop on the side.
Through the popularity of the account, Roden decided to launch Cincy Shop just last year. The online shop sells t-shirts, hats and wall art by a number of local Cincinnati artists. Local photographers such as Abby Erwin, Eric Vice, Mark Tepe, and Michelle Peters are featured on the site.
“Cincy Shop started as a small business, marketplace to allow local photographers, local boutiques and small business shops to be able to sell their products without having to worry about creating the website and the upkeep costs as well as spending money on promoting it to potential customers,” Roden explains.
The mission of Cincy Shop is to help out all of Cincinnati’s local designers and small businesses to help get their businesses off the ground, and have an outlet to promote their work.
Currently, the most popular products are the Cincy Problems shirts, which Roden usually designs himself. The designs are created from his posts on twitter or other trending topics.
“I see what people are excited about or what goes trending in Cincinnati that week, I kind of grab inspiration from that to come out with shirts that I would wear or I think are hilarious and what I think other people would enjoy as well,” he says.
Some of the shirts are specific to OTR, Cincinnati beer, Cincinnati sports teams, or sport sayings such as “Broke Freeways Dope Threeways.”
The shirts are all hand printed by one of Roden’s good friends, Josh Grahl, who owns National Screen Printing and Arnar Limited.
“All of the designers and photographers get a portion of the sales,” Roden says. “I’m not doing this to pad my wallet, I’m doing this to help out as many people as I can.”
The whole purpose of Cincy Shop is to give back to local artists in Cincinnati. A native of Cincinnati since he was two, Roden says he has a passion for the people here. “The following I’ve grown over the years is amazing,” he adds. “I never thought it would explode into what it is now.”