A mompreneur helping others look and feel fashionable grew her boutique from a small bedroom to her Milford-based storefront. Read on for all the inspiring and stylish details.
LeiMarie Limited started as an online business for mompreneur Chrissy Gedeon. It grew, and grew, until she opened up a storefront in Sharonville before eventually settling down in historic downtown Milford.
The women’s clothing and accessories boutique is located along the banks of the Little Miami River, amongst a vibrant community of unique, family-owned businesses including shops, restaurants, and services.
Throughout its growth, LeiMarie has remained true to itself. “From an online boutique to our first store to expanding to the Milford store, we have always remained true to who we are and where we started,” says Gedeon. “We focus on ‘comfy not frumpy.’ We strive for unique fashion pieces that you won’t find elsewhere, and that provides a sense of confidence and comfort to any woman who ventures into the shop.”
The history of LeiMarie dates back to early 2016 when Gedeon’s business was online and traveling to local pop-up shops. Then, in 2019, she opened her trial storefront in Sharonville. “We then relocated to the larger, more walkable space in Downtown Milford,” she adds.
What started out as a naptime hustle has become so much more for Gedeon, a mother to two young children.
“In 2014, we had our daughter, Gedeon explains. “I worked full time in finance, and craved creativity. I needed color, texture, and my own fun. After seeing several online boutiques in other states, I decided to try it out. I never dreamed we would be where we are now. We started in a 10×12 guest bedroom, and have grown to a 2600 sq ft storefront. Truly, our shoppers continue to inspire me to keep going. Seeing women feel great in our pieces, and seeing our fashion being worn to their special events, or even just date nights, is truly inspiring and motivating for me.”
As a #momboss, Gedeon says that she often finds herself doing work before her littles wake up or after their bedtime. “To tell you that keeping a balance between mom life and entrepreneur life isn’t hard is a lie,” she says. “A ton of credit is owed to our stylists. Each day, we have two in the store who handle shopper inspirations, and daily business operations. Cheryl, Shanna, Jen, Stephanie, and Emily are my rock, and the brand wouldn’t be what it is without them!”
A lot of the basis behind LeiMarie is supporting local. In fact, they have a “Love More Local” initiative, where local makers sell their items in the store.
“Small businesses must band together in order to survive, and we truly feel the community over competition in our brand,” says Gedeon. “Currently, we host Thornwoods, a local husband-wife duo creating hand-painted signs. We also carry Lilian Grace Designs, a line of woman-created greeting cards, postcards, and stationery of all sorts as well as K&L Handmade Clay Earrings, beautiful, handmade clay earrings with natural earth tone vibes and a unique design.”
Gedeon is ready to find a new “normal” for her store, as she plans to host Love More Local sessions once they are allowed. These sessions involve a local maker hosting a DIY class. She also plans to host private parties for birthdays, bachelorettes, book clubs, or girls nights out.
“The storefront has a space dedicated to these types of events, which serves for a fun place for any group celebrating an event, or just wanting to get together,” she adds. “The store receives new inventory weekly and new arrivals hit the store each day.”
You can visit the storefront at 223 Main Street in Milford. You can shop at www.shopleimarie.com or follow along on Facebook and Instagram.