Learn about the Cincinnati woman who recently launched an online women’s clothing store that makes looking fabulous easy and affordable.
What happens when you combine easy-on-the-eye, on-trend fashions with easy-on-the-wallet price tags and a just-plain-easy shopping experience? According to Liz Eppers, Style Lust Shop.
Style Lust Shop is the an online clothing boutique she launched to offer fashionable women’s clothing at an affordable price. “After 10 years of being in [the retail] field, I decided that it was time to launch my own store where I could offer styles that everyone would be lusting after!” said Eppers.
Eppers graduated from Indiana University in Bloomington with a degree in Apparel Merchandising and a minor in Business. “I have built a career on sourcing apparel and other products around the world,” she explains. “I have traveled all over and understand the process of how a garment is produced.”
This expertise, combined with a passion for fashion, led Eppers to the decision to create her own business. “I decided that it was time to put some of my knowledge and expertise to the test and source for my own customer,” she says.
An online store was the perfect outlet for Style Lust Shop. “I chose to open an online store because it is accessible to everyone all over the US and Canada, [and] also gives you the opportunity to shop 24/7!” Eppers explained. Some women shy away from online shopping because of its possible complications, but Style Lust Shop aims to make the shopping experience as easy as possible. “I do not sell anything over $59 on the site,” she says. “I also offer free shipping and free returns.”
Who is the Style Lust Shopper? “We are catering to women who love fashion and getting dressed every day. We carry styles that every woman can wear and feel comfortable in.” Eppers also added that the majority of styles offered on Style Lust Shop are made in the USA.
As the winter season continues, Style Lust Shop offers pieces that will keep you cozy and chic. On the season’s hottest trends, Eppers said some of Style Lust’s hottest pieces are “elbow patches, tunics, beanies with pom-poms, oversized scarves, cowl necks and anything cozy to snuggle up in.”
Even in the midst of this snowy season, Style Lust Shop is already looking forward to sunnier days. Eppers added more about pieces that she is excited to carry for the spring, such as, “tie dye or dip dies and cold shoulder tops and dresses. Also, the fabric that these garments are made of are super soft and comfortable with a wonderful drape to them.”
Currently, Style Lust Shop is an online-only retailer. However, Eppers hopes to one day offer an in-person experience. “I would love to eventually open a retail space in the near future, and am currently looking at options in the Cincinnati area!”
So, why Cincinnati? “I think Cincinnati’s signature style is chic, smart and sophisticated,” she says. “There is definitely no shortage of stylish and fashionable women in Cincinnati.”