After being a finalist on Tim Gunn’s “Under the Gunn” show, one local DAAP grad is preparing to launch her first fashion collection. Read on to learn more about her inspiration for the collection and when you can see it for yourself.
Asha Daniels’ abilities as a fashion designer have earned her a great deal of attention. A 2013 graduate of the University of Cincinnati’s College of Design, Architecture, Art and Planning (DAAP), she was a finalist on Tim Gunn’s “Under the Gunn” show and is preparing to launch her first professional collection for her line Asha Ama.
“This collection is my baby, coming off the heels of my DAAP Senior Thesis Collection, ‘Fearful Symmetry’ and Project Runway: Under the Gunn Finale collection,” she says. “I have always told stories through my work, and this collection speaks of the Afro Punk subculture and celebrates the complex layers women have.”
The collection, Daniels says, is inspired by her good friend and stylist Juliette Ladipo’s multifaceted, impossible-to-categorize, crazy/zen/beautiful/soft/tough/cool persona. Through this winter collection, she hopes to create something that will give the Afro Punk style pieces a look that are just as unique as the collection as well as the woman she designs for.
When describing the collection, Daniels says that it merges hard and rustic vegan leathers with romantically draped taffetas. You’ll also find rich, textured oxblood with bold plaids and quilted detailing.
“I wanted to create a primal rhythm through studding and silhouette that echoes that of Africa, mixing the literal tradition with a new school edge,” explains Daniels.
The collection itself will be available Dec. 1 alongside the launch of www.ashama.com.
There’s a lot of really exciting stuff in the works for Daniels, too. She says that she has a big announcement coming that she isn’t legally permitted to disclose at the moment, but should be able to break that news early next year.