Fit in Fashion

Fit in Fashion

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    A Cincinnati native is on a mission to provide fashionable athleticwear while supporting a great cause. Read on to hear her inspiring story and see her fab designs.

    MEAS Active offers fashionable running apparel while doing good in the community.

    Look good, feel good, and do good. That’s the idea behind MEAS Active, a women’s performance apparel business that supports and celebrates women while also giving back to non-profit organizations, launched by Cincinnati native Erin Roddy.

    “MEAS Active is for the woman who wants to look good, feel good, and do good while taking care of her own health and wellness,” explains Roddy, a fashion designer now based in NYC. “We are a brand that gives back 10 percent of our profits to organizations that promote the health and wellness of women and young girls.”

    Roddy says she was inspired to launch MEAS Active after combining her passions – fashion design and running.

    “I found myself unsatisfied with true, fashionable performance apparel,” she says. “There are many trendy brands and many technical brands in the market; however, none that address both.”

    That’s when she came up with MEAS. “It’s fashionable running apparel that will work as hard as she does,” Roddy explains.

    Erin Roddy, Founder of MEAS Active

    The inspiration for donating a portion of proceeds to non-profits comes from the inspiration Roddy finds in the strength of women.

    “MEAS means ‘gold’ in the Cambodian language, Khmer,” she explains. “I chose this name for the brand after a two-week trip through Cambodia and Thailand with a non-profit organization that helped rescue young girls from sex trafficking.”

    While Roddy was with the young girls on her trip, she knew that they had been through hell and back, with more pain and suffering than anyone should have to endure in a lifetime. “However, while playing a simple board game with them, the joy, laughter, and hope in their eyes reminded me of how strong a woman really is,” she says.

    Roddy is a Cincinnati native and graduated from DAAP and the business college at the University of Cincinnati, before heading off to New York City for a fashion career.

    At MEAS Active, you’ll find running apparel that offers all of the function a female runner wants.

    “The product assortment includes leggings, sports bras, running shorts, tanks, and more,” says Roddy. “We are looking forward to growing our assortment to be an overall active and lifestyle brand.”

    To achieve this growth, Roddy is looking to her Kickstarter campaign, a campaign that ends on April 10. The goal is to reach $30,000 to ensure that she can bring MEAS to life and begin the first major production run.

    According to Roddy, the campaign is currently 53 percent funding with more than two-thirds left in the campaign. “Anyone is able to go to Kickstarter and make a pledge of any amount to help back this brand. In addition, you are able to back MEAS by making a pre-purchase of any of our items.”

     

    When asked what makes her brand unique, Roddy says that it’s the combination of true performance technology with fashionable outfitting that can be worn to brunch or for grueling workout or run.

    You can check out MEAS Active in person at the Cincinnati Flying Pig Marathon Expo May 3-4, with the beneficiary of the event being Girls on the Run Cincinnati, who will receive 10 percent of the profits from the weekend.

    To learn more about MEAS Active, visit www.MEASactive.com or watch the video below. You can also follow along with MEAS Active on Facebook and Instagram.

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