A knack for decorative finishing followed by a love for Annie Sloan’s Chalk Paint turned into a booming business for this Ohio couple. Keep reading to hear their story and see how they’re now featuring local artisans in their four stores, warming clients’ hearts and homes.
Rustic home decor has busted back on the home design and decorating scene and it doesn’t look like it’s going anywhere any time soon thanks to a growing popularity to repurpose items and stay green.
To help locals find the products they were looking for while designing and decorating, husband and wife team Debra and Doug Campbell were inspired to launch their own business, Fleurish Home.
The business was officially born in 2013 to serve an ever-growing demand for Annie Sloan’s Chalk Paint, but it’s origin story dates back long before Fleurish Home became a physical home decor and gift shop.
Debra’s professional career has always been in the field of creating all things visual. She started her career in visual merchandising for various retail stores following the completion of her Bachelor’s degree in Fashion Merchandising from Bowling Green State University.
During her time in the visual merchandising realm, Debra began to fine tune her skills in decorative finishing like gilding, faux finishes, glazes, murals, and Venetian plaster. Decorative finishing was no longer just a hobby for Debra, it was something she knew she wanted to turn into a business when her merchandising career became too difficult after her and Doug started a family.
Debra’s first business launched in 2000, under the name Wallartistry. “Over the years I was asked to showcase my work in home-a-ramas, model homes, designer show houses, and more,” she explains. “I was commissioned to do hundreds of homes and commercial properties from small, one-room projects to large, 10,000-square-foot residents. I was working for local celebrities and sports figures and doing projects for restaurants and even ABC’s Extreme Makeover Home Edition.”
All of that hard work hasn’t gone unnoticed, either. Debra has won several national awards for her work and after she saw just how successful she was in the home decorating field she decided to launch her own studio/school to help teach others the field of decorating finishing.
“It was here that I was introduced to Chalk Paint by one of my students in the late summer of 2010,” she says. “It was shortly after it landed in the United States and I was instantly hooked.”
Soon thereafter Debra became a Chalk Paint retailer and traveled all over the state of Ohio, showing retail shops and paint studios the new product she’d encountered.
Doug has always been Debra’s right-hand-man. His professional career included a journeyman electrician, and when he wasn’t doing that he was helping Debra with large decorating plastering jobs in the evenings and on weeks.
The two realized they needed a shop with regular hours when they couldn’t keep up with the demand for Annie Sloan’s Chalk Paint. Doug was making daily trips to UPS, setting up at trade-shows and events, and picking up and delivering paint to local retailers.
“We needed a shop with regular hours, and along with paint, customers had starting asking what other items were available for purchase,” says Debra. “So, we closed our studio and started work on the retail shop.”
When they committed to the shop, they went all in. Doug took a huge leap of faith and left his day job in order to help get the shop together.
“We’ve always wanted to work together, so opening the shop was a dream come true for both of us,” says Debra. We are so lucky to work side-by-side everyday and make this our family business.”
Fleurish Home sells paint supplies including chalk paints, waxes and topcoats, stencils, gilding & metallics, hardware & knobs, Annie Sloan & DIY books, embellishments, and they also carry the Annie Sloan Fabric Collection.
These DIY items aren’t the only things you can find from Fleurish Home. They also carry botanicals and room decor including objects and accents, wall art, typography, one-of-a-kind items, lantern & candle holders, and other items to decorate your home.
“Many of the shop’s items are from small businesses and/or handmade by themselves or other artisans around the country,” says Debra. “We wanted to help others to ‘fleurish’ in their lives and look beautiful while doing so.”
There are several physical stores of Fleurish Home throughout southwestern Ohio. Physical locations can be found in Columbus, Springboro, Cincinnati, and Hamilton. To learn more, email firstname.lastname@example.org or call 937-748-8362. To learn more, visit http://www.fleurishhome.com/ or follow along on Facebook and Instagram.