A Cincinnati mom uses her role at a strategic design firm to help bring customer experiences to life. Read on to learn how she’s worked with international powerhouses such as Tiffany & Co. and even played a role in the newly designed American Girl store that will soon launch in New York.
Robyn Novak has a lot of experience in helping clients bring their visions to life through strategic design. As the Creative Managing Director of the Specialty Design Studio at FRCH Design Worldwide, she’s in charge of helping bring branded retail and restaurant experiences to life.
FRCH is an international architecture and design firm that works with some of the biggest brands in the world. They have offices in Cincinnati, New York, and Los Angeles and strive to create memorable brand experiences for the retail, hospitality, restaurant, and retail-mixed use industries such as American Girl, Tiffany & Co., Sephora, and Luxottica.
“FRCH collaborates with clients to see things from a new and unique perspective,” adds Novak.
“I lead a very talented team of creatives who are culturally aware of the shifting changes within the retail and restaurant scenes at the moment,” explains Novak. “My role is part chief inspirer, part strategic designer, and always collaborator with my team and clients.”
What Novak says she enjoys most about her job is that every day is different. She has been with FRCH for 17 years and finds that each day is more exciting than the last.
“My job has a lot of roles, but simply put, each brand we partner with is unique, therefore as a team, we learn a lot about the brand’s consumers, products, and business model, and in turn strategically create a distinct customer experience,” she says.
She says that she enjoys learning about each brand she works with and having fun with developing their strategic design.
Aside from working with what she calls an awesome team of collaborators among her clients, Novak says that it’s really the people that make FRCH so unique. “We create a lot of really amazing designs, but our people are driving award-winning solutions to keep our clients on a clear growth plan,” she says.
There have been several huge accomplishments experienced at FRCH. They developed the new flagship design for American Girl. “The new iconic store, unveiling at its new Rockefeller Center location in November, will reinvent the American Girl retail experience,” she says.
The team will travel to New York for the grand opening, which Novak says she’s very excited about. “I cannot wait to see the ‘sparkle’ in the girls’ eyes when they enter the store,” she says. “After all the hard work and strategic design in the end it’s really all about their (the little girl’s) happiness.”