A new lifestyle site is featuring all things real estate and design while also showcasing area homeowners, unique homes, and fun info about local neighborhoods. Read on to learn more.
Ron Erdmann is in the business of helping clients buy and sell homes. But to him, the real estate industry is about much more than just buying and selling – it’s about helping people find a real love and appreciation for real estate, design, and architecture.
Inspiring that love for real estate is what encouraged him to launch CincyHomeChicHome.com, a destination site for anyone who finds passion in real estate, interior design ideas, decorating trends, and even what makes each neighborhood unique. “It’s for anyone who has an appreciation for life’s moments spent at their house, in their backyard, or in their neighborhood,” he says.
Home Chic Home aims to tell the story behind every house, going along with the adage, “If the walls could talk,” Erdmann says.
“We tell the stories of the people of Cincinnati and about the lives they lead inside their Cincinnati homes,” he adds. “Cincy Home Chic Home is all about precious moments surrounding the real estate and decorating decisions that someone makes in their different life milestones. Whether it’s a story about an empty nester downsizing or finally getting that chef’s kitchen she’s been dreaming of, or a young, single person buying her first home after landing her first ‘real job’ or promotion, or an engaged couple buying their first together and picking out that extra bedroom for their future, out of town guests, and maybe even a little one.”
Erdmann is the Branch Manager/Vice President of Mortgage Lending for the Cincinnati office of Guaranteed Rate. He’s also the mortgage broker behind the site alongside his wife Jenny, who has a passion and love for all things real estate and design.
“We are at the age where it seems like people in our lives are experiencing different phases of life: Parents finding and updating their forever home or friends moving into bigger homes to accommodate their growing family and to get into that perfect school district,” says Jenny. “We have friends with babies buying their first home. We have friends moving to take on big jobs in Cincinnati who are searching for that welcoming neighborhood.”
The Erdmanns are also working with Cincy Chic Publisher Amy Scalia to publish Cincy Home Chic Home.
“We’re excited to work with Amy Scalia on this project because she brings her expertise of all things ‘cool,’ or dare I say Chic, and all things Cincy. We love her energy and excited about the city,” says Jenny.
On Cincy Home Chic Home, readers will find content that features scenes from the home, such as a house party in the backyard, drinking a mocha on the front porch, or even a new beginning.
“We’re also going to feature local prominent people at home,” she adds. “Maybe it’s a new coach, a bar owner, a musician, a local business executive, an entrepreneur, a stay at home mom with great taste, or a millennial sipping craft beer in their minimalist living house.”
The couple has big dreams for the site and hopes to include interviews of people talking about their homes, why they bought it, and why they bought the neighborhood. “Cincinnati has too many cool neighborhoods that deserve showcasing,” Jenny adds.
“Readers can interact with us by uploading their own photos and their own ideas,” adds Jenny. “They can write a caption about what the photo means to them and what is going on in their life. They can give us suggestions for featured properties or recent renovations. They can tell us who they want us to feature on the next At Home session. They can open the doors of their homes and their lives with us and share what is special.”