Scripted

Scripted

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    A nationally recognized designer is taking her experiences and aesthetic to downtown Hamilton with a new shop allowing the community to be a part of the creative process. Click here for all the details.

     

    Carrie O’Neal’s graphic and stationery design experience takes her back 20 years. She’s designed corporate work for companies like Honeywell, Dell, Lockhee Martin, and even Domino’s. She’s also done stationery work for Minted, Simply to Impress, and Greenvelop. 

    “My work has been featured nationally on The Today Show, Good Morning America, and in publications such as Martha Stewart, Real Simple, and The Knot, and also for sale internationally at Target,” says O’Neal.

    All of this experience only makes sense that she is the founder behind the fun and quirky stationery and gift shop called Scripted. 

    “Owning Scripted is a dream come true,” she says. “After designing brands and retail spaces for national brands, it’s such a joy to create my own special place and brand.” 

    O’Neal was inspired to open up her own shop not only from all the work she’s done in the past, but to bring the city of Hamilton a fun, new experience.

    “I live and work from Los Angeles for a month every summer,” she says. “Whenever I’m in LA or traveling, I love to seek out unique stationery and gift shops. I wanted to bring that clean, modern aesthetic that I love to downtown Hamilton. The architecture and history of the buildings in this area are gorgeous, and they are the perfect backdrop for Scripted.” 

    O’Neal says the inspiration behind the store also came from working in the industry for so long. She’s gotten to know brands and designers that are often hard to find, so those connections allow her to bring something unique, funky, and well-designed to the community. 

    At Scripted, you’ll not only find custom creations by O’Neal, but she also carries brands like Rifle Paper, Moglea, and Bando as well as indie stationery brands. “We have unique stationery, cards, gift wrap, clocks, tees, and eclectic gifts,” she adds. 

    Carrie O’Neal

    The store itself is unique, but O’Neal also gives customers the opportunity to see her “in her element.” 

    “There’s something about seeing ‘behind the scenes’ of a designer’s environment,” she says. “I often ask my customers for their feedback on new designs that I’m creating. It helps me see what customers like and it also helps them feel as though they are a part of the creative process.”

    O’Neal says that while she’s looking forward to what’s to come for Scripted Studio, she’s also happy to have her doors open again since the start of the pandemic. “I have recently launched the first product to Scripted that I designed – a Hamilton tea towel with a quote from Alexander Hamilton,” she says. “I’m looking forward to designing more custom products for the shop and also starting up our workshops again. My hand lettering workshop was a customer favorite in the fall.”

    You can find Scripted in the heart of historic downtown Hamilton. Their address is 306 Main Street. 

    To learn more, visit www.shopscriptedstudio.com or follow along on Instagram.

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