What would you do with $100,000? See how one local woman is turning a once-in-a-lifetime grant into a fashionable dream come true while influencing the Cincinnati creative scene, one connection at a time.
Tamia Stinson has an exciting year ahead of her. In the past, you may have come across Stinson’s fashion blog The Style Sample, styling for Cincinnati Magazine, or heard her interviews with local artists on her Creative City podcast.
Her plans for 2017 are different, however, as she plans to focus on something completely new. After being awarded the Haile Fellowship grant of $100,000 from People’s Liberty, she was able to set her ideas in motion for Tether, a new community and resource for Cincinnati image-makers.
“The community of image-makers in Cincinnati has grown exponentially in the past few years,” Stinson says. “We needed a way to connect to each other and get found so we can get work.”
The Ohio State University graduate and Cincinnati native knows a thing or two about what it takes to be a successful image-maker right here in the Queen City. She says she tries to surround herself with the like, but it’s not always easy. With networking being crucial to this success, she finds that it is often difficult for image-makers and agencies to collaborate while staying local. That’s where she plans to help.
“Tether is focused on creating an infrastructure that makes it easier for local image-makers to connect to each other and to opportunities for work so they can thrive—and stay—here in Cincinnati,” Stinson says.
After college, Stinson co-opped in London, and here, she became very familiar with Le Book—an online directory of over 50,000 artists and advertising agencies published in New York, London, Berlin, and Paris.
This inspired the creation of Tether. The site was launched on April 4, and according to Stinson, we can expect the official site to be up and running by July. Signing up for the email list on her website will ensure you’re the first to know when it’s up.
Shortly after its launch, Tether held its first event, First Forum. According to Stinson, First Forum was a great way to kick off this project. Not only were over 100 photo shoot concepts submitted for the source book, but it also enabled those in attendance to meet and collaborate with others who will soon be part of the growing Tether community. Furthermore, it allowed Stinson to gather feedback about what people would like to see from Tether in upcoming months.
Tether is unlike any other site because it is a database strictly focusing on Cincinnati artists and agencies. “Image-makers didn’t have a uniting organization or local advocate until now,” Stinson says. “Tether fills that gap by creating events for face-to-face engagement, providing a digital platform that shows what our people can do, and creating a print sourcebook that promotes our community and our work.”
Tether has two groups of users: creative image-makers, and people and organizations interested in working with creative image-makers. The Tether community is made up of professionals who have worked with some of the best brands in the world.
“We’re looking for talented creatives who love what they do and know how to hustle,” Stinson says. “The people who work with our community are agencies and brands in need of high-quality imagery for print and digital advertising or editorial. They understand the value of what we provide and want to invest in the people who make Cincinnati great.”
As for the rest of 2017, Stinson’s incredible fashion sense shouldn’t be the only thing you keep on your radar. You can expect to see a series of events for the style savvy and image-making community, Stinson says, as it’s a digital platform that will make it easier to find local talent, and a sourcebook featuring the Tether community and their work for use as a promotional tool.
Not only will Tether make finding work so much easier, but also it is completely free of charge. For more information on Tether be sure to visit TetherCincinnati.com and follow TetherCincy on Facebook, Twitter, and Instagram.