Joi Sears is on a mission to change the world. With an impressive CV and passion for enacting social change, she hopes to make a different with her business The Green Store.
“The Green Store is a pop-up shop and creative placemaking project which features ethical, eco-friendly fashion and lifestyle products,” explains Sears. “In an effort to promote conscious consumerism, the store offers sustainable alternatives for common household products, tools to help promote a zero-waste lifestyle, and a variety of chic, stylish, and affordable and sustainable clothing.”
Sears says that The Green Store is more than just a place to stop. It’s also a place that offers events that are fun, engaging, and educational in the hopes to spread awareness about environmental justice and sustainability while also equipping citizens with the tools they need in order to live a life that supports an eco-conscious lifestyle.
According to Sears, the idea for The Green Store is something that came to mind after she was doing research as a fellow at The DO School.
“We were working with H&M Germany to design a sustainable packaging solution,” she explains. “In my research, I found that although 9 out of every 10 Millennials say they care about the environment, less than 30% actually put their money where their mouth is when it comes to shopping sustainably. In fact, less than 1% of people admit to buying sustainable fashion on a regular basis.”
To help increase the number of those who are actually “doing” rather than just “saying,” Sears launched The Green Store. “Our products are intentionally more affordable,” she says. “When it comes to style, we choose things that you would actually want to wear. It’s accessible both online and offline through our pop-up shops. But most importantly, The Green Store is a conversation starter around sustainable consumption.”
Sears wants the inhabitants of the planet to sustain life on this planet, since, as she says, there is no Planet B.
“We have to make smarter choices when it comes to things we buy,” she adds. “The Green Store is the way of the future. We are redefining the relationship society has with the things that we buy. We put people and the planet at the bottom line.”
The products sold at The Green Store focus on making a positive impact on the environment while also empowering other social entrepreneurs in the city, helping to bring their ideas to life. “We are reimagining a better, more sustainable future for ourselves, our communities, and future generations,” says Sears.
Sears says that she hopes to launch locations of The Green Store throughout the world, not just in pop-ups but also in hotels, restaurants, and community centers — spaces that she considers to be innovative and also focus on building diverse, inclusive, and sustainable communities.
For starters, though, The Green Store is collaborating with Downtown Cincinnati Inc. this summer. “Downtown Cincinnati Inc., in partnership with the City of Cincinnati, has developed a pop-up shop program that brings together entrepreneurs, artists, makers, and small businesses with local property owners to fill vacant spaces and activate downtown,” says Sears. “Our pop-up shop brings together four women vendors who are all working to develop sustainable products and businesses – including Urban Blooms, Down to Mars Vintage, and Supernova Soaks.”
The Green Store pop-up shop is located at 631 Main Street in Cincinnati. The store is open Wednesday and Thursday from 11 am to 6 pm, Friday from 11 am to 8 pm, Saturday from 12 pm to 8 pm, and Sunday from 12 pm to 5 pm.
To learn more about The Green Store, visit http://thatgreen.life/. You can also check our Sears’ Free People International project at http://www.