A locally-based artist created a feminist accessory brand that focuses on inclusion, diversity, and everything amazing about the 80s and 90s! Keep reading for all the girl-power details!
What began as an art experiment has evolved into something much more than that.
Started by Shailah Maynard in 2015, Working Girls Co. is a concept brand that features tongue-in-cheek accessories and clothing items, many of which cater to the growing feminist movement. And to hit on the latest fashion trends, many of these items are inspired by music from the 80s and 90s, film, and pop culture.
Maynard always knew that she wanted to start a feminist accessory brand, but she also wanted that brand to be inclusive, as it’s an important part of who she is and something that she is very passionate about.
“I attended a progressive liberal arts college, where I studied art,” she told City Beat. “Inclusion and diversity of intrinsic of who I am and is reflected in Working Girls. I choose not to take life seriously. In every product I produce – humor, inclusivity, and diversity are all embodied in every piece.”
Although Working Girls Co. leans feminist, the brand itself doesn’t have any specific requirements on what type of products are made, as long as the team is having fun doing what they do.
“I worked in the fashion industry for nine years and got pretty sick of how serious that industry is,” she said. “Have some humility, have fun, and make me laugh. In the words of RuPaul, Working Girls ‘never, ever takes itself too seriously.’”
Products sold by Working Girls aren’t just for women, either. “In terms of making product that focuses on women, yes we do that, but I also want to be clear that we are not catering toward just women,” Maynard added. “Our products are and will always be unisex.”
Products sold by Working Girls Co. can be found online as well as through stockists around the globe, including the United States, the United Kingdom, Canada, Australia, Japan, and Singapore.
In addition to the products sold by Working Girls Co., the company also does art installations.
According to Working Girls Co. website, the company’s signature product, Hot Bod Floats, were installed in an art installation called Pool Room.
“Pool Room is a site-specific installation series created in conjunction with Working Girls’ signature product, Hot Bod Floats,” according to the Working Girls Co. website. “Pool Room is a large-scale, two-dimensional swimming pool, which shifts its traditional function into a deviated, immersive experience.”
Maynard says that Working Girls Co. will continue to be immersed in the art world, whether it’s through its products or art installations.