Front Page Amping Up Performance
See how the co-owner and doctor behind Performance Health Chiropractic + Acupuncture sought the help of a local life coach to double client traffic to her new business.
Dr. Kristen Wood, co-owner of Performance Health Chiropractic + Acupuncture, opened her own client-centric chiropractic practice last year in West Chester.
The practice offers a unique blend of services, ranging from traditional chiropractic care and massage to acupuncture, dry needling and cupping.
“I knew the medical side of the business but not the behind-the-scenes side, the marketing, business strategy, goal setting,” she recalls. “Luckily, I met my life coach Melissa Kirkpatrick with Find Your Own DRIVE right before I launched the business and it’s made a huge difference.”
Dr. Wood says she first worked with Kirkpatrick through a group coaching session. “I wanted to test out what it was like to be coached, learn from others in the group, and see if it made a difference,” says Dr Wood. “Turns our, it made an immediate difference and I knew after the group coaching I needed more, so I hired her for one-on-one coaching.”
Dr. Wood says Kirkpatrick helps her with stepping back from the everyday grind to see the big picture, set goals and the steps to reach them. “For me, it’s the accountability,” she adds. “Normally, I wouldn’t be setting these goals — they would just be vague ‘one day I want to do’ kinds of goals, but Melissa makes me get specific on what, when and how, and then checks back with me every week on the progress. It keeps me very focused and motivated.”
So motivated, in fact, Dr. Woods says her business has more than doubled – almost tripled – since working with Kirkpatrick. “It’s unbelievable, especially in the middle of a pandemic,” Dr. Woods says. “I highly recommend Melissa to anyone wanting to get clear on their vision and goals and actually accomplish them.”