Learn about the former local news reporter who decided to stop and smell the roses instead.
After six years as a reporter, Megan Moore is hanging up her news hat, and putting on gardening gloves instead.
It all started when a friend visited Nashville and Moore saw a picture of the truck on her friend’s Instagram feed. “I thought it was so cute and could see that it brought people so much joy,” Moore recalls. “There are quite a few in other states around the country now. Having not seen any flower trucks in Cincinnati, I knew it was something I just had to bring to the Queen City.”
Fast forward to today and why she decided to jump into the floral business, she says, “When I started seriously thinking about taking the leap and starting a business I was focused on it being something that would be centered around positivity and would bring people joy when they visited. My hope is Daisy Jane’s Flower Truck will be just that. Whether they are flowers for you or a bouquet to give away, I hope it will be a bright spot in your day when you stop by.”
Moore just announced the career move from Local12 WKRC-TV, and says that Daisy Jane’s Flower Truck will be up and running in 2019. “The main offering will be my daily pop ups around town with the truck. Customers will have an opportunity to stop by and pick their own flowers and build their own bouquets,” she explains. “I also plan to rent the truck out for events. The other service that is in the works will be monthly bouquet subscriptions. There will be more information on that next year.” Flower offerings will vary based on the season, and will also consider customer preferences, Moore adds.
When announcing the shift from the station to entrepreneur on her social media pages, she said, “As a journalist I’ve covered a lot of tough stories in my career. I have seen a lot of people on the worst days of their lives. Through my experience as a reporter I have recognized the need for more positive forces in this world. I hope to spread joy around our city with this flower truck. I have always had a dream of owning my own business.”
Moore loves how flowers are able to be personalized and utilized in ways to help someone feel happier. She wants to remind her customers of the positivity of life through this new business. Moore also shares a unique touch she hopes to include with each order: “My goal is to have a card that goes with each bouquet that simply says ‘Because…’ I want people to fill that out before giving the bouquet to someone. My hope is they will share something thoughtful.”
Moore says her favorite thing about flowers is the innate joy they bring to both the sender and receiver. “I hope it brings a smile to your face when you see it, even if you are just stopping by to smell the flowers,” she adds. “I hope it is a symbol of joy and a reminder that it’s the little things that matter in life. I believe small gestures go a long way and I look forward to being a part of that.”
To learn more, visit https://daisyjanesflowertruck.