See how a local suit shop is celebrating diversity both in-store and out with a campaign that’s getting national attention.
Since 2011, Pursuit has been using a combination of modern style, a simplified shopping experience with great service, prices that are affordable, and a strong media presence to stand for something that’s more than just clothing. That inspired its recent campaign that’s now garnering national attention.
“The ‘You Are Who We Are’ campaign is all about celebrating the diverse group of inspiring people who make Pursuit who we are. It was inspired by a deep sense of gratitude after the growth we’ve seen in the past year with recognition we’ve received and the new store and community in Cincinnati” says Nate DeMars, founder of Pursuit and also named Columbus’ Top Entrepreneur of 2018 by Metropreneur.
Since the campaign is centered around the people, their stories and backgrounds are prominent in the campaign as well, DeMars says, highlighting Pursuit‘s impact as a whole. “We shot a video featuring over 150 people from the Cincinnati and Columbus communities who have shaped Pursuit. We also created an interactive page on our website that allows you to learn about all 150 people in the video, their story, and their connection to Pursuit. From leaders, to athletes, artists, celebrities, to customers and Pursuit team members – it’s an impressed group of people, mostly from Ohio roots.”
The video highlights individuals of all races and ages, copious Ohio scenery, wedding parties, live music, artwork, and much more – a perfect inside look into the thousands of stories that Pursuit has had a hand in writing.
The concept from this campaign was born out of a song from Big Red Machine, a band made up of Cincinnati’s Aaron Dessner of The National and Justin Vernon of Bon Iver. “The song ‘Melt’ really helped solidify this feeling of gratitude for the diverse community that has rallied around pursuit,” says DeMars. On March 31, Justin Vernon and Bon Iver helped shoot a collaborative video while they got suits right before they played the Taft Theater. “(Their appearance) was a thriving addition to what was already a super meaningful campaign,” says DeMars. The song was also chosen to be the background music in the campaign video.
As far as next steps go for Pursuit, the sky is the limit. “In Cincinnati, we are only getting started, having just been open in Over The Rhine for just four months. We want to continue to build meaningful connections in the community so we feel as local here as we do in our first home of Columbus,” DeMars explains. “We believe Pursuit has the potential to be a national retail and suit brand and we are striving to build an innovate and impactful business model that helps us grow our reach.”
You can shop Pursuit in Over The Rhine, at 1433 Vine St, Wednesday through Sunday. They offer the Pursuit Tailored Collection of suit separates for $299 along with an in-house tailor, as well as a premium line of Pursuit Custom Suits and Shirts designed by the customer for the customer. Brands such as The Tie Bar, Mizzen + Main, French Connection, and other local brands as well.
To learn more, visit here.