A new Hyde Park-based store will keep you feeling inspired to live a healthy lifestyle one cute activewear outfit at a time.
Ever feel like you’re more motivated to workout when you have cute clothes to wear to a class or the gym? That’s the idea behind the recently opened Outfit Active in Hyde Park Square.
“Outfit Active is the first destination in Cincinnati exclusively to deliver premium women’s active wear. At Outfit Active, we offer the ultimate collection of performance driven active wear to suit our modern, always on the go lifestyles,” says Alexandra George, owner of Outfit Active. “I have dedicated a lot of time to showcase the best of the best and bring Cincinnati practical, contemporary styles designated to be both functional yet fashionable.”
Launched in July 2017, George has been the sole force behind the store concept. “I put it all together – the fact that the fitness and wellness industry is continuing to boom with no signs of slowing down, recognizing the ‘always on the go’ lifestyle so many people lead, my love for all things fashion and the gap in the Cincinnati market for unique, functional active clothing,” she says. “The idea was born: a boutique that delivers fun, flattering, fashion-forward active wear that can stand up to the demands of a workout, the rigors of daily life, and everything in between.”
The business offers more than just stylish active wear for women. “Outfit Active offers an environment for women to shop, hang out and enjoy one another’s company to hopefully empower and inspire each other to lead healthier lives. I love that I can use the store to help bring women together,” George says. “I have a few private events being held at the store in the coming months, but I plan to really dive more into this in the new year. I am always open to suggestions!”
Outfit Active defines success by “acknowledging whatever it is you set out to do and completing — or sometimes just attempting — it by giving everything you have,” George says. “For women who completed their first yoga class, to the athlete out running marathons, and the mom who gets all her errands run for the day. Success is getting through what we set out to achieve each day and the feeling we have when we do.”
George says she’s proud to have created such a unique concept in the heart of Cincinnati. “I think Cincinnati is such a great city! Having grown up here, I can appreciate the small town feel and family-oriented atmosphere it offers and I wanted to create a place that was part of that,” she says. “A place where everyone feels welcome and empowered to be the most authentic version of themselves.”
George’s favorite part of managing and owning Outfit Active is that it fills an important niche. “I love the fact that I have created a concept like nothing else in Cincinnati and hopefully a one-stop destination for women looking to find different styles and brands of active wear they feel comfortable and confident in.”
George says she loves when people walk in the store and they’re in awe of the style and brands. “But even better, is seeing women leave the store excited to live well and stay active.”
Outfit Active is located at 3439 Edwards Road in Cincinnati. To learn more and stay updated, follow along on Facebook, Instagram and their website. They also have an online newsletter to which you can subscribe. “I will be launching an online shop for Outfit Active in the coming months,” George says. “That will definitely be a good place to see everything Outfit Active, if you can’t make it into the store.”