Inspired by telling the stories of local business owners, the founders behind Women of Cincy launched an empowering new initiative. Keep reading to learn more.
Cincy Chic: What is Notice?
Kiersten Feuchter, Managing Director & Founding Partner Women of Cincy Collective, LLC: We are an agency run by the founders of Women of Cincy and powered by its community members. We specialize in shaping the stories of women-owned, women-led, and women-empowering businesses and initiatives. Our city is home to so many passionate, innovative, and talented individuals who just might change the world if given the opportunity. Often, that opportunity starts with a story, and that’s where we come in. We offer a range of branding and communications services designed to help clients turn their ideas into an identity, to say to their community, “My work matters, and here’s why.” We’re passionate about every element of our clients’ stories, including graphic design, photography, copywriting, social media, and more.
Cincy Chic: What’s the inspiration behind Notice?
Feuchter: There’s a gap in the realm of small business branding – especially for women entrepreneurs. It’s no secret that women are generally less invested in – just ask Harvard Business Review, Marketplace,Fortune, and more. Women received just 2% of venture capitalist money in 2016, despite owning 38% of the country’s businesses.
As designers and storytellers, we play a role in changing those numbers. You need a story to attract money, and in the branding world, you typically need a lot of money to shape your story.
Yes, quality branding costs money. But for us, it’s not about the big client with a wad of cash. It’s about the ideas that make us get up out of our chairs and say yes. The world needs that. It’s about working with our clients to make sure those ideas come to light, even if it means starting small. And of course, starting small is only the beginning.
Cincy Chic: Who’s behind it?
Feuchter: Notice is run by the founders of Women of Cincy: Managing Director Kiersten Feuchter and Creative Director Chelsie Walter. Feuchter has a background in creative writing and journalism, and a passion for using words to capture the essence of people. She also loves keeping the people around her on their toes and organized. Walter is a graphic designer and photographer who believes in the power of design to elevate great ideas and in turn, elevate communities, and has a passion for using photography to capture the heart of someone’s story.
We’re also powered by the Women of Cincy community, so we call on the talent of our 45-plus incredible team members to work on Notice projects as needed.
Cincy Chic: What do you hope to accomplish through Notice Agency?
Feuchter: We want women with big ideas (or anyone focused on empowering those women) to know that they should, can, and must get those ideas out there. Women get caught up in the what-ifs or I-shouldn’ts far more often than men, whether it’s because of our own self-doubt or the doubt of those we need to support us. If we can open the door just an inch wider by making sure that awesome, innovative women get to tell their stories in a real and meaningful way, then we’re doing something right.
Cincy Chic: What makes Notice unique?
Feuchter: A lot of it comes down to two major points: One, everything we do rests on the idea that people matter. We believe that every time someone makes the conscious decision to simply elevate or support other people, our community becomes a better place. So what does that look like coming from an agency? We’ll treat you like a person, not a client. We’ll always have coffee with you and listen to your ideas – whether you need us to run your Twitter while you’re on vacation or you want us to build your whole brand from scratch. (We also really like coffee.) And when we say we’re in, we are all in. You’ll be a part of our community long after our work together is finished.
Two, every business decision we make is made with women’s empowerment in mind. The power of where we spend our dollars is often underestimated, and yes, we want to put our money where our mouth is. If we’re printing business cards or getting financial advice or hosting a party, you can bet that we’re putting money in the pocket of a badass woman somewhere along the way.
Cincy Chic: Is there anything new on the horizon?
Feuchter: Well, we just formally launched in mid-January, so every day is a bit of a new adventure. We’ve already teamed up with some amazing clients, so we’re excited to see what happens when we reveal those stories to the community. We’re also hosting a get-to-know-us day on Friday, February 23, where anyone can sign up for a time to come grab coffee – or a mimosa! – with us and share their ideas. That’ll be at Union Hall, and you can find more info on our social media.
Cincy Chic: Where can readers go to learn more and follow along?
Feuchter: Visit www.noticecincy.com, follow us on Instagram, Facebook, and Twitter, and of course, check out our sister site, www.womenofcincy.org.