Chic Spotlight: SoulCraft Middletown

Chic Spotlight: SoulCraft Middletown

by -

When touched by the world’s refugee crisis, a local Miami University professor was inspired to open her own store selling Fair Trade items from makers around the globe.


SoulCraft Middletown sells Fair Trade items from makers around the world.

Cincy Chic: What is SoulCraft Middletown?
Lauren Matus, Owner of SoulCraft Middletown: SoulCraft is a fair trade store location in revitalizing downtown Middletown. We sell only fair-trade verified, handmade products from artisans across the world.

Cincy Chic: What’s the inspiration behind the store?
Matus: The recent refugee crisis was the inspiration for opening SoulCraft. I had been teaching a course on nonprofits and NGOs at Miami University and the topic of fair trade came up. My students suggested that I open a store, so I did! Really, the store is a way to encourage conscientious consumerism and to education customers about a fair trade standards. Every item in the store tells a story, and preserves the cultural heritage of the artists who handcraft it.


Cincy Chic: Who’s behind SoulCraft Middletown?
Matus: I am the sole owner of the shop. I am a former writing instructor-turned-entrepreneur. I moved to Middletown about four years ago and was excited for the opportunity to be a part of the positive changes in downtown.


Cincy Chic: When did you open SoulCraft Middletown?
Matus: SoulCraft opened on November 26, 2016 – Small Business Saturday


Cincy Chic: What makes SoulCraft unique?
Matus: SoulCraft’s name reflects the spirit of the store – the artists who make the items I sell have perfected their craft and put their souls into creating beautiful pieces.

Cincy Chic: What types of items do you carry in-store?
Matus: We sell jewelry, clothing, home decor, and unique gifts.

Cincy Chic: Where can readers go to learn more and follow along?
Matus: We haven’t launched our website yet, but readers can follow us on Facebook!  

Sara Elliott
Editor & Director of Strategic Communications - Sara is a graduate of Miami University in Oxford, Ohio, with a bachelor's degree in English literature. Sara started as an editorial intern before working her way up to assistant editor and then editor. She also serves as the Director of Strategic Communications, running Cincy Chic's social media sites. When she's not working for Cincy Chic, Sara is a mom to her toddler, Audrey. To contact Sara, send her an email at