Azure is an online brand based in Cincinnati, OH that carries women’s clothing designed and run by the one and only Briana Davis. Since she was eight years old Davis knew fashion was her calling and ever since, she has been encouraging creativity, individualism, and confidence for women looking to take over the world, and look incredible while doing it. Davis is a busy woman, currently a full time fashion marketing student at the Academy of Art San Francisco while working part time and being full time manager for Azure.
Azure was officially launched April 30, 2016. It was funded with only $1,500 dollars that Davis had saved to invest into her first selection of shoe inventory and accessories, but has grown to much more.
When asked what inspires her collections, Davis explains, “Wanting to create/provide pieces that can truly cater to her lifestyle is what inspires my collections. I know my girl enjoys going out and loves to feel that her outfit is truly one of a kind. I am always inspired by textile and everyday daywear from iconic women.”
Azure itself is shaped off of Davis’ very own personal style. Azure’s style is chic, glamorous, daring, sexy, and expressive.
But where does the name come from? “Azure is the most unusual in the color name group. The name itself is alluring. When I broke the name down. It describes my ideal girl. She’s authentic, she’s zazzy, she’s radiant, and she’s elegant,” says Davis.
Currently, Davis has been working on Azure’s summer collection in which the pieces are made in the USA and can’t be found anywhere else nor will anyone be able to guess where they were purchased. Davis did this on purpose because she feels more connected to her brand when the pieces are unique.
Not only does Davis want to truly connect with her clothing pieces, but also with her customers. She takes a lot of pride in providing excellent customer service and helping her clients put together looks that fit them.
“Azure is more than just a clothing brand. It’s a brand that inspires women to feel confident, and empowered when wearing our pieces. This brand is for women that want to make a statement with pieces that are made of high quality materials and premium craftsmanship. Our online store is very easy to navigate, provides excellent customer service while keeping clients in limited designs to keep them feeling that they’re truly one of a kind,” says Davis.
What’s next on the horizon for Azure? Since her summer collection is out, Davis is currently designing the fall collection, building more awareness for Azure across the world, and still finding time to graduate with a bachelor’s degree in Fashion Marketing next spring. Talk about conquering the world with flying colors.
For more information on Azure, click here.