Cincy Chic: What is Your Mood, Your Shoes?
Andrea Turner, Founder of Your Mood, Your Shoes: Your Mood, Your Shoes is a charitable campaign that I created through my personal styling company dRea’s Style Sense. It is a way to raise money and awareness for Pancreatic Cancer by giving women a chance to win designer shoes with a small $5 donation. It really is a way for me to help fight against the effects of this terrible disease through my passion for fashion and women’s styling.
Cincy Chic: What’s the inspiration behind the campaign?
Turner: My mother, Darlene Turner, passed away 5 years ago from complications of pancreatic cancer. She always had a flare for fashion and loved shoes, even sewing a lot of my older sister and mine’s clothing when we were growing up in Shady Grove, Louisiana. I decided to help my mother’s passion stay alive with dRea’s Style Sense and Your Mood, Your Shoes. It allows my clients and audience a chance to win shoes they may not be able to afford on their own while helping a great cause that is very close to me.
Cincy Chic: Who’s behind Your Mood, Your Shoes?
Turner: Me! Andrea Turner, the owner of dRea’s Style Sense, which is a complete wardrobe and styling small business. I have clients all over the United States and have traveled to teach women how to dress for their body type. I believe that each woman is unique and has different needs in dressing to look and feel their very best. It is my passion and gift to style women.
Cincy Chic: When did you launch Your Mood, Your Shoes?
Turner: Your Mood Your Shoes launched at the beginning of 2016 and since it’s launch, we have been able to give away 2 pairs of designer shoes, one pair of Gucci Studded platforms and a pair of Jeffrey Campbell Shay lace-up flats. Our hope is to bring awareness to Pancreatic Cancer and teach women/men about this disease through fashion.
Cincy Chic: What makes the Your Mood, Your Shoes campaign unique?
Turner: Most women love shoes and men score big when they purchase shoes for their ladies. Most people, however, are not very aware of Pancreatic Cancer and it’s effect on thousands of people each year. Your Mood Your Shoes is a unique way to combine the two audiences and raise awareness for this terrible disease. During the month of May, we will be offering a chance to win a pair of men’s shoes as well so Your Mood Your Shoes is relatable to all audiences, not just women. This is the first effort of its’ kind, offering value to our audience while also donating to a worthy cause!
Cincy Chic: Is there anything new on the horizon for the organization?
Turner: We are constantly working on new ways to expand and get the message out to a wider audience. Right now we are working on offering designer purses and other giveaways as well. Our main goal is to make the public aware of pancreatic cancer with this fun new idea.
Cincy Chic: Where can readers go to learn more about Your Mood, Your Shoes?
Turner: A new website of dRea’s Style Sense with all the information for Your Mood, Your Shoes and more about Pancreatic Cancer is under construction. For now you can find us on our Facebook company page.