Karina applies makeup to a client (Photo by Mandy Paige Photography)
It was her own wedding that inspired Karina Ludwig to become a makeup artist. She was looking for an on-location makeup artist to beautify her for the big day. Unfortunately, at the time, she wasn’t able to find one. Lucky for her, though, because it sparked a business idea to fill the void.
“I started offering to do my friends’ and family’s makeup, and a few months later, I found myself wanting to get educated in the whole makeup and beauty industry,” Ludwig explains. “That’s when I was given the opportunity to work for Lancome and my level of excitement was uncontrollable. It’s since become a part of who I am now.”
She launched Makeup by Karina in 2008 and has been helping women celebrate special occasions ever since, with a range of in-studio or on-location services. Recently, though, several former clients have requested classes from Ludwig to learn the tips and tricks to recreate their professional makeup applications at home. So, in 2014, she will begin offering classes to clients who would like to learn techniques and tips, in a one-on-one setting or with friends.
Since there are now so many talented makeup artists in the Tri-State, Ludwig says she creates an accommodating and customized experience for clients, and that’s what sets her apart. “I always want to make every encounter with a client a memorable one,” she explains. “Even if it’s something as simple as an inquiry, I want every person to feel comfortable and special. I’m always flexible and ready to accommodate every client’s needs.”
Ludwig says her favorite thing about her business is that she truly enjoys what she does for a living. “It doesn’t seem like work to me,” she says. “Every client’s experience is different and unique and I love the fact that I am creating that unique experience.”
Ludwig says the new year will bring many new expansions to her business. Not only will she begin offering makeup application courses for clients, but she will also expand her staff to accommodate additional bookings.