A local upscale salon recently opened a second location to offer clients and extended service menu. Click here for a peek inside.
Steve and Elizabeth White opened their first salon location for W Salon in 2015. Together, the duo has more than 22 years in the salon industry gaining experience, creating relationships, and helping people look and feel good.
“With the ever changing industry and the creation of lofts for beauty professionals, we have seen a shift from the traditional ‘commission’ salons to the loft setting environment where stylists can have control of their careers,” says Elizabeth White. “However, the loft/private room environment isn’t for everyone and we saw the need for an upscale salon model with a positive environment with a great team, education, support, and quality product lines not found or available in the loft settings.”
With those thoughts in mind the two opened their first W Salon location and have recently opened their second studio space.
“Our team grew very quickly with awesome people and awesome clients,” says White. “A good friend of mine, Mark Neff, approached us regarding a purchase of hsi salon because he wanted to go a different direction as a wellness coach.”
Excited with a new opportunity, the second W Salon location boasts a salon and spa for clients to use. There are commission and independent beauty professionals working at the site and offering products and lines by Kerastase, Kevin Murphy, and Skinceuticals.
“I believe clients will feel welcome in our relaxed, yet upscale salon and spa,” says White. “We are currently shifting to a more clinical spa with the addition of a physician joining our team.”
White says family and friends have continued to support the W Salon as the business grows.
“We want to help others succeed and grow to their highest potential in an environment where we all work together as a team and truly care for another,” says White. “We hope to continue to grow our team with beauty professionals who want to be a part of something great with a common vision for each other and our clients.”
The main mission at both W Salon locations is to put clients first and to always find opportunities to make those clients feel special.
W Salon currently offers traditional hair services, hair extensions, keratin treatments, natural hair services, microblading, facials, nails, microblading, waxing, and soon, injectables, medical grade Skinceutical Peels, microneedling, and more.
W Salon is located at 4792 Red Bank Expressway and 2324 Madison Road, both in Cincinnati.