From HR pro to digital marketing strategist, this mom of three is helping local brands build their base.
Andrea Deckard spent 10 years working for Fortune 400 companies where she provided HR support by developing strategies, finding and retaining talent, and created smart human resources processes and systems.
“I left Corporate America in 2006 to become a stay-at-home mother to my two boys,” she says. But a medical emergency inspired Deckard to think outside the box when it came to their personal finances and budgeting, while trying to find ways that would allow her family to pay medical bills and stay afloat.
That’s when Deckard launched the blog Savings Lifestyle, which ignited her successful digital career.
Today, she is the founder of Andrea Deckard, a digital marketing business that helps other businesses strategize to grow traffic, earn income, offer community engagement, and help with product and content creation.
“When I started working online, I continued to learn how to do everything along the way as a bootstrapping solopreneur,” she says. “As my career has evolved, and my team has grown, I don’t ever see that changing. My joy comes from learning and helping others achieve success on a daily basis.”
Whether it’s through SEO or paid advertisements, Deckard can help companies grow their traffic, their reach, and ultimately their sales. Her connections have also given her the opportunity to help clients earn income through sponsored opportunities and affiliate marketing. Her email and social media marketing has allowed her to help companies with their community engagement, so they can reach their target audience.
In addition to her savings blog and her digital marketing venture, Deckard is also a partner of DigitalCoLab.com, where bloggers go to learn how to turn their blogs into a profitable business.
To learn more about Deckard and her services, visit https://andreadeckard.com/.