See how one local woman started a business to give clients a game plan for building strong digital brands and online communities.
Describing herself as a “local girl with a global mindset,” Walnut Hills native Ray Ball serves the city she loves with BallR Media, a full-service social and digital media agency. BallR Media specializes in creating social media campaigns, content creation, search engine optimization, blog posting, digital branding, and public relations and consulting. “We essentially find your community then grow it digitally and in person,” Ball says.
Ball started working part time on BallR Media in June of 2015 and switched to full time in October of 2015. She named her company not only as a play on her name but to reflect her time as a college athlete, which she says gave her “the drive, motivation, and determination to succeed against all odds” that she uses when she takes on new clients and difficult projects. Ball works alone, part of what she says makes BallR Media unique. Getting to know the client, combined with thinking outside the box, is how Ball does her job.
“I’m not a big box agency that hires hundreds of people to run a campaign,” she explains. “I want to meet all my clients. I want to know about your family, your history, what makes you, you. Because at the end of the day that’s what drives your company!”
Ball started her career in orthopedics but realized after four years that it wasn’t for her. “I’m a very creative person and I felt so stifled in a career I didn’t love,” Ball says. She started her blog, A Few Hungry Girls, a blog about healthy eating and cooking options. Having a creative outlet was a catalyst for Ball to change her life.
On the blog, she creates easy-to-replicate, inexpensive, and healthy recipes and posts that break down health benefits of everyday foods. She used her blog and her Instagram page to highlight locally-owned restaurants and bars, helping create a buzz for the businesses. The blog has also functioned as a “working résumé,” showing her abilities in blogging, social media, and content creation.
Another turning point was a trip to Haiti, where her mother’s family is from. “It was so inspiring to see a country that has gone through so much turmoil and still be incredibly proud, faithful, and resilient,” Ball says.
“Haitian culture taught me that through any adversity with a little bit of faith I can still succeed and be happy.” The experience inspired Ball to make a positive change in her life. “Upon return from Haiti I realized where I was in life, emotionally, mentally, and physically just wasn’t right,” Ball says, and she began eating better, working out, boosting her self-confidence, and working to find her place in life.
Since starting BallR Media, Ball has worked with a number of companies to build their brands, such as locally owned and operated Power Blendz Nutrition, which just launched a new smoothie truck. She also has begun teaching monthly classes to small business owner to teach them how to grow their brands. Ball loves working side by side with local clients and “bringing a brand to life.”
To learn more, visit http://www.ballrmedia.com.