A woman-owned and operated company on Cincinnati’s West Side is creating a bright future for her team and their clients. Read on for this enLIGHTening story.
Providing high-quality customer service is an essential for any business, but at Color Brite Display, it’s what keeps them going.
According to Color Brite Vice President Angie Vice, this woman-owned and operated company on Cincinnati’s West Side strives to provide clients with an awesome team that will make them feel cared for.
“Nothing feels better than being able to help solve a design issue or get a promotional rollout shipped in time for implementation,” says Vice. “When you have clients remark that ‘you’re a lifesaver,’ ‘we couldn’t have done it without you,’ and ‘we love working with you,’ it’s a fantastic feeling.”
Color Brite Display is a wholesale and retail stocking distributor of display products with a large showroom and warehouse. They specialize in custom and stock acrylic, wire, wood, and metal displays and fixtures.
“We have been fulfilling the display needs of many top retail and wholesale organizations for over 65 years,” says Vice. “The majority of the items we sell are specifically manufactured for our clients’ to meet the ever growing customization demands of today’s retail and visual merchandising world.”
Much of the business Color Brite does is business-to-business, the company does service the public and welcomes anyone to stop by their location. “Whatever your needs may be, Color Brite is your one-stop shop for all your store display, visual merchandising, and decorative needs.”
Owner Christine Brinker’s history with the history dates back decades. She worked for the original owners for nearly 20 years before the purchase the company back in 1991.
“It was then that the founding fathers retired and turned the business over to the next generation who has helped it thrive throughout its history,” says Vice. “Since that time, Color Brite has shown fantastic growth, achieved by focusing on excellent customer service, unique and unusual designs, and attention to detail while closely partnering with our clients.”
It isn’t just customer service, however, that makes Color Brite unique. Because they are a small company, they can more easily and quickly react to clients’ needs as well as think outside the box for more unconventional needs. “We are also able to accommodate ‘odd’ project requests that other companies may not,” adds Vice.
Products from Color Brite focuses on store fixtures, hardware, supplies, and decorative aspects of visual display. “These are often items many people do not notice when shopping in a physical store location, although they are key to making business happen,” says Vice.
Clients of Color Brite range from artists who travel to craft shows and even multi-billion dollar corporations, so the products offered through the company are as varied as the clients they service.
Vice says Color Brite recently launched a new website, which they’re very excited about. “The new format looks fantastic and we’ll begin emailing clients soon about new products, industry updates, and special sales,” adds Vice.
If you want to see Color Brite offerings, you can see them at the Greater Cincinnati Holiday Market at the Cincinnati Convention Center, where they hope to reach a new genre that may not be familiar with the products or business.