From working in the marketing world, a local blogger brings knowledge of consumer communication to all aspects of her life - even her home renovations.
From working in the marketing world to blogging in her free time, Emily May, editor of Go Haus Go, is all about sharing a brand’s story.
During the day, May works as a Senior Strategist at Seed Strategy in Crestview Hills, KY. “It’s a product innovation company,” she explains. “We help businesses come up with what their next product is going to be.”
The experience May has in the marketing industry has carried over to her personal blog, “Go Haus Go.” It’s a place, May says, where she’s “communicating with consumers in the most relevant way possible.” The consumers in the blogging world are people reading her blog, and in the marketing world, it means people who are buying the product. “I know the content that I’m writing and the product that I’m putting on shelves,” May says.
The biggest relationship between the marketing industry and blogging is brand, May says. That’s why she works with a variety of brands for her blog for things such as partnerships, sponsorships, product reviews, and even just helping people find a solution about a product. “It’s working with brand, finding out their needs and figuring out a cool way to talk about them,” she says.
The blog primarily focuses on do-it-yourself projects for your home. The latest project posted was a renovation of her front porch. She decided to make the outside of her home fall themed by adding pumpkins, planters, a striped floor, a striped ottoman, etc. “It really focuses on using the DIY projects to decorate on a budget,” May says. Also, she talks about her family and “Cincinnati Finds.” This discusses new and secret places where people can get great deals on furniture and home decor.
“I am more of a blogger who finds things at the thrift store, at a garage sale, or even from Target or Home Goods,” she explains, “one of the cheaper stores.” May loves to take ready-made pieces and customize them to her style and taste.
May has been posting on “Go Haus Go” for six years now, and turned her blog into a paying business in 2014. It started out small, but then May started to get the attention of brands. “It slowly evolved into becoming one of the biggest transitions for my business,” she says. The most memorable moment that May remembers from the blog is when Better Homes and Gardens went to her home and took pictures for the magazine. There were multiple photo shoots where stylists, photographers and props were brought in. “Seeing your home and work in the magazine was fun,” she says.
With blogging, there are certain guidelines that May has before she posts a blog. She tries to post multiple, professional photos. She enjoys the process of taking photos and uploading them to the server. May’s favorite part of blogging is doing the projects and get getting sharp, clear photos. “It always keeps me busy in that way,” she says.
For those who are interested in becoming do-it-yourself bloggers themselves, May has advice for you. To become a pro, the most important thing is to just get started, she says. “A lot of times you just set up your page and you start writing, that’s easy,” she adds, stressing the importance of never giving up. “The hard part is perseverance. It’ll likely be two years before anyone really starts to notice what you’re doing.”
To learn more, visit http://gohausgo.com.