The Voice of Your Customer

The Voice of Your Customer

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Selecting the right marketing firm to engage hard-to-reach markets and undeserved populations can transform your results from good to great. No one knows this better than Crystal Kendrick, President of The Voice of Your Customer.


The Voice of Your Customer designs customized marketing programs that offer instant information regarding the experiences, preference and behaviors of niche markets, allowing business leaders to immediately implement desired objectives.


Starting out as a secret shopping company in 2005, these programs were designed to assist small business in improving their customer service. The company soon evolved the secret shopping services to include audio recordings, website assessments and observations of services provided by home improvement technicians, mechanics and other skilled tradespersons.


“We transitioned the secret shopping services to include audits, compliance, and product testing while expanding our client list – we also became a government contractor,” says Kendrick.


The Voice of Your Customer established itself and expanded to a full service marketing consulting firm in 2007. Today, they operate as an LLC with full-time and part-time employees, subcontractors and strategic partners in the United States, the Caribbean, Latin America and Africa.


Their client list includes government agencies, non-profit organizations, family owned businesses, corporations and educational institutions. “Our research and training facilities, call center and community partnerships enable us to assist our clients to create raving fans – and to increase profitability by improving employee retention, establishing industry recognition, and building a competitive advantage,” says Kendrick, adding that The Voice of Your Customer holds the following certifications: 8(A), HUBZone, MBE, WBE, SBE, and DBE.


Crystal Kendrick, Founder of The
Voice of Your Customer

Today, the company remains a corporate steward and an active member of the Cincinnati community. “We have offered financial support, in-kind services and sponsorships to a variety of non-profit organizations, emerging businesses and educational programs for student entrepreneurs,” says Kendrick. “The Voice of Your Customer also adheres to our policies designed to promote Equal Employment Opportunities, Affirmative Action, Privacy and a Tobacco Free Workplace.”


With the success and growth of the business, Kendrick is currently looking to expand her team. “We routinely recruit research participants, secret shoppers and street team members to complete our projects,” says Kendrick. “We invite you to become a fan of The Voice of Your Customer to receive updates about our recruiting efforts!”


To learn more about The Voice of Your Customer or register to participate in focus groups or secret shopper assignments, visit