Career Three Major Ways Small Businesses Can Benefit From An Online Presence
Cincinnati is the 14th best city when it comes to female-owned small businesses, with the highest-earning net incomes surpassing $44,000, according to Volusion. However, being minimally staffed, most of them usually have their hands full with running the day-to-day. If you are a small business owner, chances are, you might not have thought of building an online presence yet. Check out these 3 major ways small businesses can benefit from an online presence.
Building A Rapport With Your Client Base
Businesses big and small can benefit from the relationship-building functions of social media and the internet as a whole. People want to interact with entities that they can relate to and see as just as human as themselves. Having an online presence is your prime opportunity to exhibit that your business is made up of people just like them.
Likewise, it’s your chance to get to know your client base. Your clientele can be split into a number of demographics and archetypes. Knowing a bit of basic information on each, such as their likes and dislikes, will help you cater to their needs in a more focused and personal way.
Marketing And Advertising
Social media also stands as one of the best ways to advertise your services nowadays. People are constantly on social media, so it’s a lot more likely for your ads to reach them there. This goes especially if they’ve searched for similar things before. Managing social media accounts and building your own business website is crucial for giving your customers the information they need to know. This includes product and service details, photos, service areas, and more. With an online presence, that can all be done in a few minutes of browsing, even after business hours.
Those are just the basics of marketing you can do online. You can also arrange special online events where you can showcase new products, host interactive seminars, and do other promotions. That and more can be made possible by a user-friendly, full-featured virtual event platform. The importance of an online presence in marketing could not be stressed enough. Around 67% of social media users say they made a purchase after seeing an ad on social media, reports The Manifest.
Making The Sale
Last but not least, an online presence makes it easier than ever for your customer to make the purchase, and for you to make the sale. Even a basic online store on Facebook streamlines the browsing and buying process enough to make it enticing to your clients. We’re all drawn in by the easy buy. It’s why so many people binge-shop on sites like Amazon.
Another thing that attracts customers to online shopping is speedy delivery and customer service. Modern location-sharing services can help you arrange a pickup or deliver products and services right to clients’ doorsteps. Social media allows for fantastic customer service by letting you constantly be online. This way, you can converse with clients and take special care to address their desires.
Online presences are simply another upgrade to add to your business assets. It’s just like trading in an old mechanical cash register for a digital one back in the day. It’s in the nature of businesses to get with the times and become more lucrative.