Natalie Lickert remembers perfecting her skills with a curling iron and crimper on herself when she was six years old. With all those years of practice, fast-forward to today, as she and fellow beauty maker Sally Burch recently opened The Blonde Fox.
Officially opened on June 5, 2018 in the heart of Downtown Montgomery, The Blonde Fox has one goal according to Lickert: giving customers a comfortable and quality salon experience.
It’s a hair and beauty salon made up of Cosmetologists and Beauty Entrepreneurs. Lickert and Burch make up two of the four salon chairs, while the others are for rent for other beauty entrepreneurs looking to provide their own style and salon experience. The services and prices offered vary depending on the individual stylist, but as a whole the salon specializes in hair color, hair cutting, hair smoothing treatments, facial waxing, lash and brow tinting, hair extensions, eyelash extensions and natural eyelash enhancements.
Lickert describes what made her want to take the leap and co-own the new salon: “My business continued to grow and I was adding new services to my menu. I had completely outgrown my prior space and I didn’t feel like I could provide the experience that I wanted for my clients,” she explains.
The “experience,” she says, is a stress free environment where customers can obtain high quality beauty services. “One thing that was really important to Sally and me was that the salon chairs not be too close together. We were used to having our own spaces and so were our guests, so we still wanted some privacy so that everyone still felt comfortable in conversation and some personal space,” she says. “We also didn’t want it to feel like a traditional salon. We wanted to create a happy, laid back, feel-good environment where people would feel good vibes walking in the door and feel ready to relax. We are constantly seeking out education and fun ways to improve the client experience. I feel like these things combined make us stand out from other salons.”
Lickert explains some of the unique, “feel good” aspects of the salon. “Our main goal is to provide the best experience possible for our guests when they come for a visit. We have a pretty non-traditional waiting area with some really cool chairs and fun décor. We have a full beverage bar with water, coffee, tea, soft drinks, beer and wine,” she says. “A full stock of magazines and cool stuff to read while they kick back and relax. We will constantly be striving to improve that the best we can.”
Lickert believes she is doing what she was born to do and one of the things she enjoys most about it is the relationship-building aspect. “One of the coolest things about this industry is the relationships and bonds we get to build with everyone who comes through the door,” she says. “I’ve shared in some of the most exciting, happy, sad, stressful, heartbreaking times in my clients’ lives. From engagements, weddings, job promotions, babies to shaving the heads of clients with cancer or taking care of clients for their own or loved one’s funerals. I feel pretty lucky to be trusted with the task of taking care of their physical appearance, but also being chosen to participate in their personal lives.”
As for the future, Lickert hopes to rent out the other two salon chairs and build a team of hardworking stylists as well as continuing to expand the salon services.