Jessica Bernard took a leap of faith in 2016 when she launched her salon brand Bombshell Beauty on a shoestring budget.
“I invested heavily in online marketing in order to reach new guests and grow my brand’s reputation year after year,” she says.
Bernard offers high-quality hair services and skincare, as well as traditional beauty services. “I also write, albeit irregularly, about my business, posting my odd take on beauty trends and news on my blog titled Beauty and the Blog,” she adds.
The inspiration behind Bombshell Beauty comes from the idea of creating a place that’s different from the norm. “I really wanted to break away from the traditional hair salon and offer another experience that included more personality with more diversity, more artistic ability, and give my clients more educated control on how they wanted their beauty experience to go,” she says. “In creating a salon and beauty brand, I get to redefine beautiful everyday, from weekly curling sets to rainbow hair creations.”
Bernard’s experience in providing her clients with salon and beauty services goes back to 2004 when she became a licensed cosmetologist. She says that she never fit into the standard beauty mold but wanted to stand out and inspire other women to love and accentuate their beauty to their own standards.
“Through my journey over the past 20 years, I went from a careless teenager that took a chance on beauty school to a small business owner of an uplifting, and a little cheeky at times, brand that’s creating a following,” she adds.
Bernard also takes pride in the fact that she’s running a business while living her best life as a momma. She says it was something she didn’t see as a possibility just five years ago, but knew she needed to take the jump to meet her family’s needs.
“After taking a six year career diversion from the beauty industry; learning through entry level positions in customer service, advanced opportunities with tech and sales teams, I really earned the confidence in my abilities to learn anything I wanted to,” she says.
Those skills she learned on the outside of the industry came back to the salon with her and she started marketing her work on Facebook as an independent stylist. “My clients’ confidence in my work has been the ultimate payoff in creating a life for my family and the ability to inspire other women to pursue their passions,” she adds.
At Bombshell Beauty you’ll find corrective and vibrant hair color services as well as texturing services such as keratin smoothing and permanent waving. She also offers hair shaping and styling for both men and women.
Most recently, Bernard began offering Hand Tied Weft Hair Extensions to her menu, of which she offers complimentary consultations.
Clients of Bombshell beauty can upgrade their color makeovers to include a self-empowering Boudoir Photography Shoot. “Hair and makeup are provided, three outfit changes, and nine poses all edited are delivered to your email,” says Barnard.
Barnard hopes to expand her salon to include an on-site photography studio, complete with a wardrobe to choose from to create amazing photos.
Bombshell Beauty is located at 244 E. Sharon Road in Cincinnati.