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Career

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It may be a surprise, but many retailers are eschewing digital in favor of old-school marketing this Christmas. As CNBC highlights, ongoing privacy changes in the Apple sphere, and controversy over Facebook’s data practices, have led many businesses to question the value they can derive from digital marketing campaigns. This is an unexpected turn from businesses, but not one that’s necessarily a bad thing. As market forces have shown, there is a definite space for traditional marketing – and it can have huge benefits for businesses while saving money along the way.
 
Bespoke experiences
 
One of the classic ways in which physical marketing is directed is through flyers and leaflets. When done tastefully, in small runs, they can help to inform people of ongoing events and sales in a way that sticks long in the memory. Businesses can get flyers designed with thought-provoking branding, with a high print quality, that can be recognized as cultural works in their own right, and retained instead of thrown into the recycling bin. This idea, of an artistic presence, is very important. As Forbes highlights, one of the main benefits of physical marketing is the ability to create small, and bespoke marketing moments. This is a crucial concept in modern marketing. In the post-consumer era, customers want to feel a real connection to the company and its products – a physical presence and connection can really help to create that.
 
Looking at the cars
 
The vehicle is still America’s favorite medium. According to the World Economic Forum, just 10% of Americans use other forms of vehicle to commute to work. As such, the average American will see hundreds, perhaps thousands, of vehicles pass every single day. That’s a massive marketing opportunity. Livery on a car, or a simple bit of branding that doesn’t mean the entire vehicle (work or home) is encompassed, can be a wonderful way to promote a business. The same goes for billboards; even a small billboard can have huge reach if placed at the most appropriate places within the road network.
 
Here to stay
 
Digital marketing and social media marketing has obviously been on the ascent for a number of years now, but it hasn’t been able to shift the spend of traditional marketing. As Search Engine Journal highlights, there is a general decline in traditional spending, but only by 0.2% per year. Significant value can be found from radio, TV, print and livery, that produces a solid foundation to operate behind the medium of digital advertising. This can also help to ensure that customers are attracted from across the demographic spectrum, providing valuable new sources of sales.
 
Traditional marketing declines a little each year, perhaps, but its decline has slowed. There’s a serious move from companies to tone down their digital efforts and start renewing a focus on those methods, such is the demand from a traditional market. Focusing on physical marketing, TV, radio and print, and generally looking for a more relaxed marketing mix is the key.

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Being happy in your job is something everyone should be aiming for. As a significant part of your life, your job plays a huge role in how satisfied you feel with your routine and world on a day-to-day basis. Unfortunately, determining when it’s the right time to leave an old position behind and start searching for something new can be easier said than done. While moving into a new job can be an excellent way to pursue your passions and unlock opportunities, it can also be a scary and daunting experience. Fortunately, there are some flags you can look for which may indicate you’re already in the right position to make the change.

You’ve Already Started Looking at Education

Switching to a new career won’t necessarily mean earning new credentials if you’re sticking with a similar role. However, if you’ve found yourself looking into educational opportunities and ways to pay for your degree, like Earnest private student loans, this is a good sign you’re craving a different working experience to the one you have now. How often do you find yourself reading through job descriptions or looking at class syllabus information for a course you’re interested in? If you’re more passionate about the idea of learning something new than doing your current job, it might be time to look for something new. 

You’re Constantly Stressed and Exhausted

Any kind of work can be stressful from time to time. However, the exhaustion and anxiety which can accompany certain roles shouldn’t be influencing how you feel all the time. If you’re always dragging your feet on the commute to work, or worrying too much to get to sleep each night, then this indicates your job is having a negative impact on your mental health. Forcing yourself to continue pushing forward with a difficult position might feel necessary for a short time, but it can actually end up significantly harming your mood, and your immune system. Over time, your stress could also lead to a poor performance at work, which could make it harder to get the referrals and positive reviews you need for a new position.

You’re Bored and Unchallenged

Sometimes, a boring job can be easy and straightforward, allowing people to detach from work and minimize their stress levels. However, there’s only so long anyone can thrive in a boring, uninspiring position. Your workplace should give you challenges to overcome, and allow you to put your skills to the test in a variety of different situations. If you feel like you’re not getting the opportunity to thrive, then you may need to look for something new. Ask yourself what parts of the job you have now you currently enjoy, what you’re passionate about outside of work, and what kind of talents you have. How can you combine all of these factors together to start looking for a role that fulfills your emotional and personal needs? While switching to a new job can feel scary, don’t make the mistake of sticking with a role you hate just because you want to avoid the stress. A little bravery now can lead to a happier life in the future.

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Balancing their home and professional lives can be challenging for women, given that they are still primarily responsible for maintaining the home. Surveys show that nearly 80% of mothers are still primarily responsible for doing housework, while 66% in partnered relationships are responsible for taking care of children. For women of Cincinnati, who make up 35.4% of the city’s self-employed workers and own 28.5% of the city’s incorporated businesses, this holds especially true.
 
As such, it is important especially for working women to expertly manage their time. If time management still proves to be difficult with the number of tasks you have to handle, one way to get a breather is to outsource help. Here are some reasons as to why outsourcing some aspects of home administration benefits both your business and your home life.
 
More Time for Family
 
Housework, as mundane and repetitive it can get, is still time consuming. A survey of 2,000 Americans revealed that on average, Americans spend 23 hours and 36 minutes on cleaning and housework per month. That might not seem like much when you look at the grand scale of things, but when you consider working or running your own business, every minute counts. Those 23 hours and 36 minutes could have been spent with your family instead.
 
This is why outsourcing some elements of home administration can be of great help. For example, hiring professionals to do basic cleaning and maintenance can help you significantly cut down the time that you spend on chores. The free time that you gain can go to having quality time with your kids or bonding with your significant other.
 
Professional Checks for Peace of Mind
 
Home administration goes far beyond regular cleaning. There are aspects of your home that may seem okay at surface level, but do require a regular check-up as well to keep them functioning properly. These aspects can include routine checks of your circuit breakers and overall electrical system, regular cleaning of your plumbing, and the maintenance of your HVAC systems. Routine checks for these aspects of your home can ensure that your living space is in good condition and that there are no safety hazards for your family.
 
Hiring professionals to do routine checks of your electrical wirings, plumbing, and HVAC system not only ensures that your home and its various aspects are in good working condition, doing so also makes your house safe and comfortable for you and your family. For example, a dirty HVAC system affects the purity of your home air, which in turn can worsen asthma or allergies. This is why the American College of Allergy, Asthma, & Immunology strongly recommends having your HVAC systems cleaned every three months.
 
Sanitation Means Safety
 
Finally, no matter how much you regularly sweep your floors or wipe every visible surface in your home, it is still possible that your home is not thoroughly or correctly sanitized. As a matter of fact, a poll conducted by the American Cleaning Institute shows that while 8 in 10 Americans are confident in the cleaning products that they use, 4 out of 10 Americans are not using these products properly. As such, even if cleaning products are regularly used in your home, you might still end up with germs or bacteria that can harm your and your family’s health.
 
Outsourcing this aspect of home administration can ensure that your family’s health is not compromised. After all, professionals are trained to be thorough when it comes to cleaning and sanitizing your home, which means that they also disinfect the parts of your house that may often be missed during your regular cleaning. In turn, you can breathe easy, assured that your home is a safe haven for your entire family.
 
Having a well-maintained home can be challenging, more so for people who also run their own businesses. However, bear in mind that you are not exactly alone in doing so. Outsourcing some aspects of home administration ensures that you can run your business efficiently while still having enough time for your family.

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Being an entrepreneur is an exciting endeavor. It’s always a rewarding feeling to see your vision come to life, and to see people liking the products that you put out. However, being an entrepreneur does come with its own set of challenges. For one, balancing your time between your own business and your personal life becomes a bit more difficult, and it can be especially frustrating when, after all the time you invested in your own work, your business just won’t take off the way you wanted it to.
 
This is what makes building your brand through a strong digital presence important, and it’s not just about having social media accounts for your business. According to a survey, 85% of consumers conduct research before buying anything online. What, then, can you do to improve your business’s online presence?
 
A Well-Developed Website Works
 
The first step in building an online presence for your local business is to develop a professional and user-friendly website. According to a survey by Verisign, 84% of US consumers believe that a business with a website is more credible than one that only has a social media page. Meanwhile, 88% of small business owners agree that having a website made their businesses visible and accessible to consumers.
 
It’s not enough to just have any website, of course; it is important to make sure that your website boosts your brand’s image. The key here is to have a website that looks professional and is easy to navigate. A clean and modern design can help you in establishing your brand’s voice and image without distracting your readers. As well, your website must be easily viewed whether the customer is using a laptop or a mobile device. Finally, keep your website interactive by using fillable forms as this gives the impression that you value the input of your customers.
 
Content is Key
 
Beyond the design and interactivity of your website, you also have to make sure that you offer quality content. While a good-looking website can help draw your target market in, it is the content that you offer that makes them stay and keeps them engaged. This is because when users come to your website, they are primarily looking for information regarding a product or a service, and the way to provide this would be through the content of your website.
 
Aside from keeping your customers engaged, steadily posting relevant and up-to-date content in your website bolsters search engine optimization (SEO) as well as positions you as an expert in your industry or field. In turn, when new and potential customers use keywords that are related to the product or service that you provide, your website easily shows up in search pages, making your business more visible.
 
Keep Things Steady with Social Media
 
Once you have a well-developed website with strong and relevant content, you can use social media to further engage with consumers. Social media offers free access to reach a huge number of potential customers. After all, 83% of Instagram users state that they discover new products and brands through the platform. Furthermore, since a study by Pew Research Center shows that 49% of people who have social media accounts admit to checking their socials multiple times a day, having a strong social media presence also boosts your brand’s visibility.
 
As with having a website, having a social media presence doesn’t simply mean opening social accounts and posting ads regularly. To ramp up your social media marketing, you also need to identify your social audience and know what keeps them engaged. You can do this by accessing the analytics feature of your social media account. Another way to have a strong social media presence is to build relationships with engagement. One survey shows that 57% of online users reach out to brands through social media because they have a question about a product. With this in mind, actively engaging with your customers through social media by answering their questions or assisting them with any other concern allows you to build a deeper connection with them.
 
As mentioned earlier, owning your own local business can be challenging, but the sense of accomplishment that you get after seeing your vision come to life is a feeling like no other. Having a strong online presence is one good way to keep your business booming.

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Cincinnati is the 19th best city for work-life balance, according to a study by Kisi. It has also been consistently ranked as the best place to live in Ohio in recent years. With a growing list of employers promoting better work-life balance and booming entrepreneurship, the state is quickly becoming a desirable one for many women. For instance, women-friendly employers like American Express now support remote working and provide paid time off in a bid to encourage their female workers to gain a better work-life balance. From planning their home remodels to attending soccer practices and leading businesses, women juggle multiple roles daily. So what is the trick to succeed in the delicate work-life balancing act? Implementing boundaries between work and home, employing nifty organizational tricks, and relying on helpful tools to make the process easier.

Create Structure And Organization In Your Day

As more women entered the workforce or took up entrepreneurship, more pressure has been placed upon them to juggle personal and career goals. In an article titled “What America Lost as Women Entered the Workforce”, Emma Green claimed that women were at the core of volunteering for their kids’ schools, community causes, and political events. Having consistency and organization in your day means you can plan better, and know what to expect. Not only is this ideal for maintaining a good work-life balance as a woman, but it is also a good tool for minimizing stress- at work and home. According to the American Psychological Association (APA), women are more likely to report being stressed than men.

To become more organized in your work and home commitments, start incorporating small habits like creating a to-do list daily, declutter your desk and wallet /purse and plan your meals for the week before heading to the grocery store. To help you meal plan for the week ahead, you can use a meal planning template. For help staying more organized in administrative or home maintenance tasks, use apps like Evernote for notes, Strides for setting goals (or a to-do list), and HomeZada for home maintenance and repairs tracking. For instance, when looking for a plumber Indianapolis residents may find prices differ when compared to Cincinnati due to the higher cost of living and hourly rates.  HomeZada provides a home maintenance calendar and can also track financial details like fluctuating repair costs.

Learn To Separate Your Personal And Professional Commitments 

In the age of working remotely, separating your work and personal life can become tricky. Start with carving out strict working hours. If you are working from home, aim to have a designated workspace that you can work from uninterrupted for the time. Similarly, set aside uninterrupted personal time for yourself and your family. Keep the 2 completely separate so that you can focus on each one during their designated hours. This will help you avoid the common spillover and may even boost your efficiency.

Find A Way To Balance Your Finances Continuously

Financial stress can affect physical wellbeing and work performance. This in turn can impede your work-life balance. Money was the leading source of stress for 44 percent of Americans in a Northwestern Mutual Survey. The best approach to minimizing financial stress is keeping up to date on your finances regularly so that you can be proactive about managing them. Using a budgeting app like YNAB, Mint, or Simplifi By Quicken is a good place to start. Poor financial health and management can mean you are left in debt and working longer hours to keep up with your bills. This, in turn, means fewer hours to designate to your personal commitments.

In the end, maintaining a good work-life balance comes down to knowing how to prioritize and utilizing the right tools. Remember that these changes need to be sustainable and long-term for the benefits to truly be realized. Feel free to continuously re-evaluate and change your approach as you need to. As you go through the stages of life, your idea of a work-life balance may change- and so should your approach.

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Cincinnati Chamber’s WE Lead program assists women in getting to the next level of their careers.

Clarissa Doggett, Senior Operational Leader under Medical Operations at Cincinnati Children’s Hospital Medical Center, felt like her career was at a standstill before she participated in WE Lead.

“I felt like I was experiencing a plateau in both my professional and personal life, therefore I was seeking something that would challenge me, but most importantly help me identify why I’m currently in a plateau,” says Doggett. 

WE Lead is a 10-month executive leadership development experience from the Cincinnati USA Regional Chamber for high-potential, goal-oriented women actively preparing for the next level of their career. 

WE Lead brings together high-achieving, professional women from a variety of backgrounds to learn from one another and creating a strong, supportive network. Through a combination of professional development and executive coaching, participants learn leadership skills and strategies unique to their personal and professional development.

The Leadership Center’s WE Lead program is different from other leadership development programs offered by chambers throughout the region because it offers several opportunities for participants to improve and gain new ideas throughout its 10-month course, where other programs only offer small nuggets of opportunity and guidance at one-time events. 

Clarissa Doggett, Senior Operational Leader under Medical Operations at Cincinnati Children’s Hospital Medical Center

“I was so focused on trying to improve professionally I did not realize that this program would allow me to dig deeper personally as well. It definitely assisted me with trying to find a healthy balance between professional and personal,” says Doggett. 

During the month of March, the Chamber kicked off the opening of WE Lead applications for Class 16 and celebrated International Women’s History Month by honoring WE Lead alumni and women in the region who have become incredible leaders and role models. WE Lead alumni shared their experiences and highlighted the women in their lives who have inspired, encouraged, or empowered them along their leadership journeys. Check out #WELeadCincy to hear how WE Lead has impacted our alumni and the meaningful relationships they built.

When asked about what she enjoyed most about the program, Doggett says it was the chance to look inward and focus on herself for a change.

“I appreciate simply being comfortable to bring my authentic self in every discussion without feeling judged. As women, I think it’s hard for us to be vulnerable because we want to always strive to be strong, and in general we tend to struggle with finding a sense of belonging, particularly when it comes to leading. I didn’t imagine that this program would also help me identify personal things in my life that were inadvertently feeding into this ‘plateau’ state I was experiencing. It has allowed me to think deeper, reflect on things I value the most and identify what actually motivates me to be great,” she says.

“If you are looking to be comfortable with being uncomfortable and growing professionally and personally while connecting with other amazing women leaders throughout our region, I would highly encourage you to apply for this amazing program,” adds Doggett. 

“We hear time and time again that women are so appreciative of WE Lead as it pushes them to enhance their leadership and provides an opportunity to develop life-long relationships with an incredible network of women who will help them advance locally,” says Vice President of the Leadership Center Amy Thompson.

There have been more than 600 graduates of the WE Lead program through the Leadership Center at the Cincinnati Chamber. You can see a list of previous graduates by clicking here

There is a competitive process to participate in WE Lead, including an application and references. Applications for the upcoming WE Lead program are open now and will close on May 21, 2021. Click here to apply.

 

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Free up space in your daily routine and your mind with this mindset and productivity coach.

Laura Albers knows all about the struggles that a busy lifestyle, medical issues, and wellness difficulties can cause. As a woman, she wanted to find a way to help support and empower female entrepreneurs, so she launched Albers Mind & Body Wellness.

Albers focuses mainly on health and wellness coaches and mental health therapists, to help take away their fears and eliminate limiting beliefs while also helping them to feel more confident while creating a soul-centered business that not only helps them find success but also maintains their sanity. 

Albers Mind & Body Wellness started in January 2017 as a coaching and counseling practice.

“My passion was to help women focus on self-care without all the guilt, free up more of their time and energy, and overcome health challenges like emotional eating, insomnia, autoimmune disorders, and anxiety and depression,” she says. 

However, in the 4 years since she first launched her business, Albers has taken on another approach to helping clients.

“While I still often help clients with many of those challenges, over the years, I’ve transitioned into focusing primarily on mindset, productivity, and business coaching for female health and wellness coaches and entrepreneurs,” she says. 

Albers is passionate about helping women take care of themselves, and she wants to help change how the world views self-care as being something that frees up your time and energy while also eliminating the clutter that can bog you down.

Albers has worked as a mental health therapist with a specialty in trauma for nearly 20 years. She also holds a master certification in wellness coaching and is a consultant for The International Association of Wellness Professionals. “I now specialize as a mindset, productivity, and business coach for female health and wellness coaches and entrepreneurs,” she says. 

Following some scary medical diagnoses, Albers found that the changes she was forced to make in her life helped to propel her toward a new career in wellness coaching, holistic health, and functional medicine.

“After adopting many new healthy habits, self-care, and stress management practice, I became obsesses with the amazing results I was experiencing,” she says. 

Albers offers three main coaching programs through her business: 

  1. Quick Wins VIP Strategy Session: for female health and wellness coaches, entrepreneurs, and busy female professionals who are feeling stuck, overwhelmed, exhausted, and a lack of time and energy. Your 90-minute VIP strategy session is completely customized to your unique needs, challenges, and top 1-2 results you most desire. Three of my more common Quick Wins sessions include: Set Yourself Up Like a B.O.S.S., Reclaim Your Calendar, and Successful Certification. Click here to learn more.
  2. Emotional Clutter Cleanse (ECC): a 12-week program designed to help female health and wellness coaches and entrepreneurs clear their emotional clutter and unproductive habits. We work through the fears and limiting beliefs keeping you stuck and from creating your successful coaching practice. Building confidence, creating more productive habits, and freeing up your precious time and energy to re-invest into your business, family, and life are the primary goals of ECC.
  3. Business Building Breakthrough (BBB): a 16-week program for female health and wellness coaches and entrepreneurs to not only create a success mindset, but primarily to build your successful coaching business. No more feeling stuck, overwhelmed, scattered, and disappointed with lackluster business results. This program is designed to take you through all vital aspects of creating your dream coaching business, including nailing your niche, creating an enticing and irresistible signature system and various levels of support to meet your clients’ needs, creating content and nurturing your audience, confidently conducting discovery calls without feeling sleezy or salesy, and promoting your business even if you’re an introvert or have no marketing skills.

Services can also be customized to address the needs of clients, including their unique challenges, to get them the results they’re searching for. 

While it may feel like there are wellness coaches popping up everywhere, Albers likes to point to the two thing she believes makes Albers Mind & Body Wellness unique. 

“I teach self-care in a way that starts with clearing instead of adding more to your never-ending to-do list,” she says. “I help my clients free up their emotional clutter, limited beliefs, negative self talk, fears, and unproductive habits so they can be more present in their relationships and in their business.” 

Additionally, she says that her training as a mental health therapist, a wellness coach, and a business coach helps her to understand all the pieces that come together in helping clients find success in all aspects of their lives.

“If one area is out of balance or isn’t working for you, like your health, stress, or relationships, it will dramatically impact the focus, happiness, and success you’ll have in your business,” says Albers. “I help my clients address any and all areas where they’re feeling stuck. It’s like having a business coach, health coach, and therapist all rolled into one!”

Albers is exited about the direction her business is heading. She is co-hosting a new group coaching program with Suzanne Monroe, founder of The International Association of Wellness Professionals that offers a dual certification in advanced coaching skills and virtual business mastery. 

She also recently launched a new Masterclass, called “Clearing the Emotional Clutter: 3 Steps to Reclaim 5+ Hours This Week.”

“The class is a 2 hour self-paced virtual class that gives you specific strategies and action steps to free up your precious time and energy,” says Albers.

Later in 2021, Albers will launch a new free training called “5 Failproof Steps to Create Your Dream Coaching Biz.” 

“It’s a free 5-part video training series for health and wellness coaches to help them jumpstart their business building,” explains Albers. “I’ll also be creating some online courses for entrepreneurs on productivity, creating confidence, and business building strategies.”

You can keep up with the news on this launch, as well as learn more about the coaching services Albers offers, on the Albers Mind & Body Wellness website.

When you visit the website, you’ll find a free 7-day self-care challenges that you can download while also receiving a weekly email newsletter. “I like to share simple, actionable tips around mindset, productivity, marketing, business, and self-care,” she says. 

Albers Mind & Body Wellness is also on Instagram, Facebook, and LinkedIn.

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WE Lead prepares professional women for the next step in their careers—and lives.

WE Lead is a 10-month executive leadership development experience from the Cincinnati USA Regional Chamber for high-potential, goal-oriented women actively preparing for the next level of their career. 

WE Lead brings together high-achieving, professional women from a variety of backgrounds to learn from one another and creating a strong, supportive network. Through a combination of professional development and executive coaching, participants learn leadership skills and strategies unique to their personal and professional development.

Clarissa Doggett, Senior Operational Leader under Medical Operations at Cincinnati Children’s Hospital Medical Center, is a participant of WE Lead who says she joined the program to help her determine her next steps professionally but found that the program was also personally beneficial.

“I felt like I was experiencing a plateau in both my professional and personal life, therefore I was seeking something that would challenge me, but most importantly help me identify why I’m currently in a plateau,” says Doggett. “I was so focused on trying to improve professionally I did not realize that this program would allow me to dig deeper personally as well. It definitely assisted me with trying to find a healthy balance between professional and personal.”

During the month of March, the Chamber kicked off the opening of WE Lead applications for Class 16 and celebrated International Women’s History Month by honoring WE Lead alumni and women in the region who have become incredible leaders and role models. WE Lead alumni shared their experiences and highlighted the women in their lives who have inspired, encouraged, or empowered them along their leadership journeys. Check out #WELeadCincy to hear how WE Lead has impacted our alumni and the meaningful relationships they built.

Clarissa Doggett, Senior Operational Leader under Medical Operations at Cincinnati Children’s Hospital Medical Center

The Leadership Center’s WE Lead program is different from other leadership development programs offered by chambers throughout the region because it offers several opportunities for participants to improve and gain new ideas throughout its 10-month course, where other programs only offer small nuggets of opportunity and guidance at one-time events. 

When asked about what she enjoyed most about the program, Doggett says it was the chance to look inward and focus on herself for a change.

“I appreciate simply being comfortable to bring my authentic self in every discussion without feeling judged. As women, I think it’s hard for us to be vulnerable because we want to always strive to be strong, and in general we tend to struggle with finding a sense of belonging, particularly when it comes to leading. I didn’t imagine that this program would also help me identify personal things in my life that were inadvertently feeding into this ‘plateau’ state I was experiencing. It has allowed me to think deeper, reflect on things I value the most and identify what actually motivates me to be great,” she says.

“If you are looking to be comfortable with being uncomfortable and growing professionally and personally while connecting with other amazing women leaders throughout our region, I would highly encourage you to apply for this amazing program,” adds Doggett. 

“We hear time and time again that women are so appreciative of WE Lead as it pushes them to enhance their leadership and provides an opportunity to develop life-long relationships with an incredible network of women who will help them advance locally,” says Vice President of the Leadership Center Amy Thompson.

There have been more than 600 graduates of the WE Lead program through the Leadership Center at the Cincinnati Chamber. You can see a list of previous graduates by clicking here

There is a competitive process to participate in WE Lead, including an application and references. Applications for the upcoming WE Lead program are open now and will close on May 21, 2021. Click here to apply.

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Being an entrepreneur is not always easy. In fact, it can be hard! And yet you still decided to become one. Our business and life coach identifies one key way on how to grow successfully.

Too many women business owners lack the clarity and support they need to grow successfully. Doing it all on your own can be like running in quicksand. I’ve run and scaled several companies and know all too well how paralyzing it can feel. 

You are full of great ideas but often have no clear strategy to implement them.

Shooting from the hip while watching others succeed is frustrating. It makes you wonder how they have it, and you don’t? 

The reality is, running a business is hard no matter who you are.

Unfortunately, there is no magic wand to win in the marketplace. However, with effort, the right strategy, and the guidance of someone who’s been there, your business can thrive too. 

Time and time again, I’ve seen once struggling entrepreneurs pull in six figures.

There are plenty of tools available to teach you how to successfully grow your business, but it’s the execution of the knowledge and information learned that ignites the magic. The challenge is you’re trying to overcome the overwhelm of growing your business and simply don’t have (or make) time to implement the tools. 

What are other successful entrepreneurs doing to reach their entrepreneur goals? 

Successful entrepreneurs are identifying the obstacles, getting the support of a mentor/coach, and creating a plan on how to overcome them.

The result? An empowered woman entrepreneur equipped with the clarity she needs to be a confident and profitable business owner while being held accountability and supported through each challenge of scaling her business successfully.

If you doubt whether you’ve got what it takes, I totally get it. Imposter syndrome is real. Let me reassure you. With the right guidance, you, too, can build the business of your dreams.

To learn more grab a copy of “The Number One Secrete to Small Business Success” at melissakirkpatrickbusinesscoach.com.

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A local nonprofit on a mission to help women in the workforce is moving to a new location.

The mission behind Dress for Success is to provide interview attire to women returning or entering the workforce as well as a variety of workforce development programs offering a lifetime of career support to women in the community. 

However, they recently announced big news. Dress for Success Cincinnati is preparing to move into a new location in Norwood. To support that goal, they’re also launching a $1.2 million campaign called TransformHER.

Pam Sibcy and Lisa Massa are serving as the campaign chairs for TransformHER and head the upcoming plans to move in June 2021. 

The move, which resulted from their current downtown Cincinnati location being converted to residential units, was officially initiated after a thorough search. 

“While we were not eager to leave our current location and its favorable lease—especially during the pandemic, our building was sold, and we had no choice, ” says Dress for Success Executive Director, Lisa Nolan. “But, we are using this as an opportunity to think and plan strategically for our future.” 

The new location for Dress for Success Cincinnati will allow for headquarter offices, a styling boutique, a clothing donation center, and the ability to co-located the earned-income venture and resale boutique Portaluca. 

“Having such a large space gives us the chance to provide even more seamless delivery of client services and pushed us to dream bigger for ourselves,” says Nolan.   

In terms of the TransformHER Campaign to help with the relocation, this first-ever funding campaign in the organization’s 22-year history aims to raise $1.2 million, of which $650,000 is already raised. 

“These funds are needed to relocated the organization to its new home, further develop programs to support its clients, and ensure sustainability for the future,” the organization says. 

There are three parts to the campaign:

  • Moving to a large location that allows for cohesive programming and strategic growth
  • Setting up a Fund for the Future which can only be distributed at the Board of Directors’ discretion for new opportunities, programs, and important growth
  • Building fundraising capacity by establishing a Major Gifts program and recruiting a development director

“The three-pronged plan provides the foundation necessary to further help women out of poverty and achieve economic independence,” the organization says in a press release.

 And today, the mission behind Dress for Success Cincinnati has never been more prevalent. Women have been the hardest hit during the pandemic as a recent CNBC report shared that more than 2.3 million women left the workforce since the onset of the pandemic in February 2020. 

“Millions of women are being pulled into poverty, forced into looking for work in an environment of tough competition, or both,” Dress for Success Cincinnati says. “The impact of poverty on women and their families can be long-lasting. Therefore, addressing all women’s needs is central to improving the quality of life for women and her family, future generations, and the community.” 

The new Dress for Success Cincinnati location will be at 4623 Wesley Avenue in Norwood. Learn more about the organization and their mission to provide interview attire to women returning or entering the workforce at https://dfscincy.org. To learn more about the TransformHER campaign or to make a donation in support of the campaign, go to dfscincy.org/transformher

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