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Learn about a local law firm‘s initiative to lead the way in diversity and women's advancement within their organization and community.

Taft’s Gender Advancement Committee is led by Cincinnati partner Sonya Jindal Tork and Indianapolis partner Tracy Betz.

Back in 2017, Taft Law formed its Gender Advancement Committee to help develop, promote, and advance women attorneys within the firm itself, the legal profession, and the community. 

“The committee works with Taft leadership to identify potential barriers to women’s successes, and then creates plans to eliminate those barriers,” says Taft’s Senior Manager on Business Development Megan Riley.

Before 2017, there was a lot of formal and informal feedback from Taft’s female lawyers. Much of that feedback involved raising questions and making comments as to the long-term viability of the private practice of law as a career. Then, those questions and comments were directed at the profession as a whole, while others were addressed to Taft specifically.

From there Taft’s Managing Partner Robert Hicks realized that if Taft wanted to become the highly regarded “employer of choice” in each of its markets, then it needed to adopt a mindset and approach that helps to attract, retain, and develop female lawyers in a way Riley says was more effective than what the firm had achieve before. “Forming the Gender Advancement Committee seemed like a good way to start working on these issues,” says Riley.  

Today, the Gender Advancement Committee is led by Cincinnati partner Sonya Jindal Tork and Indianapolis partner Tracy Betz. 

Together the two head up the committee that hopes to break down barriers for women attorneys. “We have more women now in leadership positions thanks to a host of initiatives, such as bringing in national experts to disrupt implicit biases and industry leaders who help us benchmark key metrics,” says Riley. “At the same time, especially important given the current environment, we want to focus on creating a modern workplace culture – one that is flexible, inclusive, and supportive of a strong work/life balance.”

In the community, Taft is involved with their “Women of Taft” affinity group, which is made up of female lawyers from the Cincinnati office. “The group celebrates women leaders, strengthens relationships with women clients who own or manage organizations in the Cincinnati area, and helps our lawyers forge relationships with professional and executive women in Cincinnati,” says Riley. “Every year we host a SHE (Support Her Endeavors) event, where we recognize women who are trailblazers or leaders in the community.”

In early 2020, before the COVID-19 pandemic, Taft hosted a successful clothing drive in the Cincinnati office benefitting Dress for Success Cincinnati, in honor of International Women’s Day.

Most recently, Taft was selected as one of Working Mother magazine’s 2020 “Best Law Firms for Women.” It was one of only 60 law firms in the country to earn this honor. “This shows the initiatives our Gender Advancement Committee has worked on – from moving to a one-class partnership structure; to offering a 16-week paid parental leave (regardless of gender); to partnering with companies such as CorporateCARE Solutions and MilkStork to offer family-centered benefits – is paying off for our firm,” adds Riley.

To learn more about Taft’s gender advancement and diversity initiatives, click here. You can also keep up with the firm on LinkedIn, Twitter, and Facebook.

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In search of new talent for your business in this flooded job market? See how one local lady launched a service to leverage her decades of experience to bring you the best candidates.

Anne Voller, founder of AV Hire Power

Anne Voller’s friends often asked her about her talent acquisition network and her own guidance on hiring strategies. Along with this help came a fascination for diving into the challenges companies were facing and helping them find talent solutions to their problems. 

That’s when she established AV Hire Power, a talent acquisition consulting practice that specializes in helping small- to mid-sized companies hire their incoming talent. 

“Talent acquisition, while in partnership with Human Resources, is different from human resources and focuses at the beginning of the recruitment funnel,” explains Voller. “This includes employment brand marketing,outsourcing and finding applicants, creating job descriptions, fine-tuning the interview process, and overseeing the actual hiring of candidates. The true area of focus for my business takes place well before candidates become employees.”

The main goal at AV Hire Power is to help businesses work on designing the strategy for a company to appeal to the “best fit” applicants, while also treating them with dignity and respect. 

Voller found that in her mission of helping companies find the best fit for them, she enjoyed listening to their stories, helping them to dig deep and weed out their exact trouble spots. 

“I found that creating a unique strategy customized to their specific recruiting operation was exciting and rewarding,” she says. 

Voller has more than 20 years of experience in Talent Acquisition and her prior career was in retail as the Vice President of recruiting at Macy’s.

“One of the great things about that experience is that retail hires all types of jobs from sales to warehouses, call centers to college recruits,” she says. “No two days were ever the same.”

The main focuses at AV Hire Power are entry level, hourly hiring and college recruiting. 

In terms of hourly recruiting, Voller says that it doesn’t matter what type of industry because the processes are similar, whether working with retail or restaurants, property management and warehouses. “The job descriptions and interview questions are different, but the sourcing and hiring processes are very similar across industries,” she adds.

The other area of Voller’s expertise comes in recruiting college students. “The vast majority of collect recruiting today is being done virtually and that can be a disadvantage to a company with a lesser known brand,” says Voller. “However, if you learn how to truly customize your messaging to cater to these unique times, you will find outstanding candidates.”

When it comes to recruiting at AV Hire Power, Voller says that one of the most unique things about her business is that she is able to understand the recruitment needs of every business she works with simply by listening to their story.

“Let’s face it, we all benefit from an approachable, unbiased third party opinion,” she says. “This initial analysis helps reveal the gaps while paving the path to a winning strategy.”

As for the future of AV Hire Power, Voller says that she hopes to build an aspect of team coaching into her business to help everyone she works with leverage their strengths so they can work together more collaboratively. 

“For instance, if someone on the team is naturally organized, that person can help others understand those best practices,” she says. “The process I’m launching will helps teams better understand their inherent strengths as a team and where they might need additional resources.” 

AV Hire Power will be launching its website at the end of the month. For now, however, you can keep in touch on LinkedIn and by emailing annevoller@avhirepower.com

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How do you stay connected and grow professionally in a socially distanced world? Learn about this organization’s virtual conferences for women leadership all over the country.

Women are essential to the workforce, and Women for Economic and Leadership Development (WELD) wants to ensure that women are developed and advanced to help strengthen the economic prosperity of the communities it serves. 

“WELD is a national 501(c)(3) organization and builds programs, events, and a community to support the leadership development of women and drives business growth,” explains National Chapter Management Officer Deepa Keller. 

The founders behind it organization wanted to establish something that would accurately represent female leadership in the community. And they didn’t want to just help women in typical roles, but they wanted to increase the number of women leaders, promote and elevate other women to get a seat at the table and provide programs and connections to advance women to the top. 

WELD is a volunteer-based organization that provides opportunities for women to build strong community connections while also paying forward their success. “These connections foster new careers and business-building opportunities for our volunteers and help women find mentors and sponsors,” says Keller. “We are governed by a volunteer board of directors and we have a national office team that executes the operational aspects of the organization and its chapters.”

The Southern Ohio/Cincinnati chapter of WELD launched in April 2018 before being officially recognized as a chapter in September 2019.

At a time when it’s exceptionally important for businesses to remain afloat during the COVID-19 pandemic, WELD is helping its members to stay connected during this crucial time. 

“It’s easy to neglect short and long-term goals during times of uncertainty, but staying focused is extremely important in your leadership development,” says Keller. “WELD is grateful for the outstanding leaders who will be delivering excellent sessions for our members and supporters in the upcoming weeks.”

There are a couple of WELD events just around the corner: 

On Wednesday, September 2, is the 2020 WELD Pittsburgh National Webinar. This virtual event from 12-1pm is on “Negotiating the Undone: How to Take the Fear Out of Saying ‘No’ to More Work.” The speaker for the event is Suzanna Malausky and you can register here.

The 2020 WELD National Special Webinar will be held on Thursday, September 10, from 12-1pm. Christy Walsh and Regan Walsh will serve as the speakers on “Power Play: How to Lead with Confidence and Style in a Virtual World.” You can register for that event here

There is another 2020 WELD National Special Webinar with Meghan Day on September 15 from 10am-11am. This webinar will teach you how you can be part of a new network of diverse directors and rising directors, including access to view and apply for board opportunities at leading organizations worldwide.

On September 16 is the 2020 WELD September Leadership Series Webinar from 11:45am-1pm with Sandy Harbrech Ratchford, CEO and President of Paul Werth Associates for the fifth of a six-part leadership series for the year. 

“In this discussion, Sandy will focus on defining power and how to use power and persuasion together to effectively and constructively achieve results and what pitfalls to avoid,” says Keller. “It’s about defining your own power and using it to back your ideas while persuading others to believe in them, helping to set you up for success.” 

To learn more, visit www.weldusa.org. You can also follow along on Facebook, Twitter, and Instagram. You can find a list of other upcoming WELD events by clicking here

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The Cincinnati USA Regional Chamber offers a way to help local businesses save on costs with a human resources partnership.

The Cincinnati USA Regional Chamber has teamed up with Sheakley to offer a Human Resources and Risk Management Support Program to help provide Chamber members with the knowledge and expertise necessary to navigate an increasing number of potential risk factors and considerations as employees return to work following the COVID-19 pandemic. 

The inspiration behind these new services came from the Chamber’s desire to continuously offer new opportunities to serve members. “Our cost saving partners are here to help provide members with key tools and resources needed to keep their business strong and running smoothly, while increasing their bottom line,” explains Beth McNeill, Senior Director, Sales & Engagement at the Cincinnati Chamber. “Whether your company was forced to close or remained open, owners and managers are faced with a need to safeguard the health of their employees, customers, and clients, while also ensuring your business stays connected, efficient, and supported.”

The program takes a personal, consultative 1:1 approach to service with a large team of certified HR professionals coupled with the experience Sheakley brings with their workers’ compensation efforts. “Sheakley is the only Cost Saving Partner with the Cincinnati USA Regional Chamber to have two separate business lines providing services to members,” adds McNeill. Additionally, members who enroll with Sheakley by September 30 will receive a $100 gift card to the member business of their choice. 

The work between the Chamber and Sheakley dates back to August 1991, when they joined forces to help Chamber members save money on their Ohio Bureau of Workers’ Compensation premium through ChamberComp™, and now, 29 years later, thousands of members have saved over $1 billion combined on their premiums, Sheakley’s Vice President of Sales & Marketing John Dunn says. 

“Our partnership will help businesses stabilize costs and cash flow with our buying power while driving efficiencies and providing expertise in managing the complexities of employment,” says Dunn. “Our clients tell us they sleep better at night knowing they have a partner who shares in their liabilities and protects them from what they don’t know while allowing them to focus on growing their business and ultimately their profitability.”

One of the Chamber members who took the opportunity to work with Sheakley is Funky’s Catering Events. Michael Forgus, Managing Member of Funky’s Catering Events, says he recommends small to medium-sized private businesses to consider using a PEO.

“In today’s world, health and medical insurance, 401-K plans, payroll, unemployment taxes, worker’s compensation, 941 payroll taxes, and labor laws are becoming increasingly complex,” he says. “Labor compliance issues are a rapidly changing environment and having a dedicated partner like Sheakley HR Solutions has allowed Funky’s Catering Events to stay focused on running and growing our business.”

Forgus says that he can count on Sheakley to manage employee handbooks, hiring and firing processes, and unemployment practices. He also relies on Sheakley to supply him with current labor and sanitation information. “Knowing they can handle this is a gigantic weight off of our shoulders,” he says. “It is much better to have trained experts to manage the entire human resources framework.”

He adds that the costs associated with health and medical insurance, unemployment, best hiring and firing practices can be staggering and having trained human resources experts a call away takes a large burden off daily management needs. 

You can learn more about the program here or you can send an email to Beth McNeill at bethm@cincinnatichamber.com or Mike Cicak at mike.cicak@sheakley.com.

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Looking for a job transition or to future-proof your next step? Want to enhance your current career path or better market your business?  

One of the many things the pandemic taught us is the importance and vast capabilities of technology. It was already a fast-growing, in-demand field with a tech talent shortage. Now, even more so. While jobs are getting cut across the job market, the technology field instead now has even more openings than ever. 

That’s why Cincinnati-based Kable Academy is amping up their programming to fill that technology talent gap. The program, which has courses that are 12 or 24 weeks long, offers students the opportunity to successfully graduate and immediately put their knowledge to the test in a full-time job. 

“The Kable Academy is a high-intensity, 12 or 24-week program that teaches comprehensive material with over 400 hours of live learning,” says The Kable Academy’s Director of Learning Chris Ellison. “On top of learning, we work with each student on job assistance into a secured job that has a starting salary between $45,000-$55,000.”

There is a team of instructors that keeps The Kable Academy running, including a lead instructor for each course as well as a teaching assistant. Ellison serves as the Director of Learning and has years of previous experience with building a program from the ground up. Paige Brockhoff works as the Admissions Coach, and the first person each student interacts with when they begin their enrollment. 

There are three different options for class at The Kable Academy. There is a 12-week, full-time route for Web Development and Cybersecurity. There’s also a part-time, 24-week option in Cybersecurity. 

The team at The Kable Academy wants to change the lives of each student who walks through the door. “From their first day to graduation, we want to do everything in our power to help each student find a secured job after graduation,” says Ellison. “Even though nothing is guaranteed, our team is dedicated to each student and giving them the best learning experience possible. If our students don’t succeed, we don’t succeed.”

While 12 weeks may not seem long enough to learn what needs to be learned for a tech program, students are exposed to the same amount of hours that would be acquired in a 2 or 4-year program. “Our professional tech instructors and teaching assistants focus on each student,” says Ellison. “Our recruiting support team prepares them for the job market, provides interview and resume assistance, along with business advice to help students best determine what type of position is the best fit for them.”

The Kable Academy is hosting a virtual event to learn more about their program and hear from an entrepreneur who boosted her career and business through these courses. Learn more about it here.

Kable Academy is also hosting an in-person event on Thursday, September 24, for “Codes & Cocktails.” The event will be held at 16 Bar + Arcade in Over-the-Rhine from 5:30-8:30pm. The first part-time program will begin on October 5. 

To learn more about The Kable Academy, visit https://kableacademy.com. There you can learn more about the programs, Kable Academy partners, and the timeline for fall courses. Additionally, there is a course catalog on the website that readers can view and find more details about each program. You can also apply for the programs on the website. You can also stay up-to-date with The Kable Academy on Facebook and Instagram.

Cincy Chic and The Kable Academy have also teamed up to do a Women in Tech Survey. One participant of the survey will win a Tech Swag Bag valued at approximately $75. You can participate here.

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The Cincinnati USA Regional Chamber is offering a program to help leaders in the region build their cultural competence. See how you can apply before the deadline.

As the world gets smaller and markets expand, there is the need for better understanding and higher levels of cultural competence, and the Cincinnati USA Regional Chamber is helping with that right here in the Queen City with their Building Cultural Competence program. 

Cincinnati USA Regional Chamber’s Senior Director of Leadership Programs, Amy Thompson

The program, sponsored by Ohio National Financial Services, helps leaders in the region to develop skills for building bridges across the cultural, political, and social divides in the area.

Building Cultural Competence runs from September through December and includes a variety of session topics including building the case for cultural competence, building rapport across cultures, the role of emotional intelligence in bridging cultural differences, and listening and learning in conflict. 

“Research continues to show us that the most effective teams are diverse and they leverage the diversity within the group,” explains the Chamber’s Senior Director of Leadership Programs, Amy Thompson. “As leaders strive to enhance their leadership and effectiveness it is critical that they add cultural competence to their toolbox.”

The overall goal of the program is to help enhance others’ understanding of their own worldview and cultural identities including implicit and unconscious bias while increasing their knowledge of differences viewed through race, ethnicity, and gender. The program also aims to give its participants the tools they need for communication and behavior to bridge the differences in cultures while creating an on-going, cross-cultural dialogue that examines how to increase inclusion in the region. 

Priya Dhingra Klocek, President & CEO of Consultant on the Go

Thompson says the program has shown great results since its inception. “More than 174 leaders have graduated from the program demonstrating statistically significant change in their cultural competence,” she adds. “As we strive to make our region’s businesses more inclusive and our community more welcoming and inclusive this is a critical program for leaders at all levels.”

Oxana Prokhorova, Director of Global Engagement for the College of Engineering and Applied Science at the University of Cincinnati, participated in the pilot group for Building Cultural Competence. As someone who speaks several languages and has lived in Europe, Asia, and the United States, she found the program to be a humbling experience. 

“The program showed me how much I need to learn and how hard to work on my blind spots,” she says. “It changed the way I interact with people forever and it made me more reflective and compassionate. It made me a better communicator and changed my interpersonal relations – with my daughter and my parents – and pushed me to acknowledge and validate people as they are.”

Prokhorova says this program is something that is needed now more than ever. “Culturally competent organizations repair divisions – racial, social, political, economic, and cultural,” she says. “We need this now more than ever. We express ourselves differently due to our life experiences and different cultural components, yet we have an innate ability to hear each other. And this ability to hear and validate brings harmony, richness, and efficiency to everything we do. It brings peace. It allows us to build a better home for everyone. Together.”

Building Cultural Competence is facilitated by Priya Dhingra Klocek, President & CEO of Consultant on the Go and a team of content experts including Eugene Partridge, Robin Shabazz, Tommie Lewis, Janet Reid, Vincent Brown, Gabe Gottlieb, and a panel of faith leaders.

“I want to help organizations manage and develop their most important assets: People,” she says. “At my consulting practice we focus on diagnosing and improving the fundamental human interactions upon which all successful businesses are built.”

With more than 20 years of experience working in the areas of Talent Management, Leadership Development, Diversity, and Change Management, Dhingra Klocek works with her clients collaboratively to find the solutions that will fit their business and cultural needs.

This year’s program is being offered in a blended learning format. Sessions will be virtual and the learning circles can be done in-person or virtual. 

Applications for the Chamber’s Cultural Competence program are due August 21. You can learn more about the program here

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We’re chatting with the founder of a coworking space located in the north suburbs that wants to make your work-from-home life a whole lot easier.

Working from home, while convenient, isn’t always easy. The work-from-home struggles are even more apparent since the COVID-19 outbreak and the closure of office buildings and employees now staying home. 

Brian Burgett found frustration in working from home and opened up Queen City Coworking, a small shared workspace in Sharonville. 

“I tend to get distracted easily and end up in the backyard playing with the puppy or at the refrigerator looking for something to eat,” he says. “So, I decided I was going to find a coworking space so I could get some work done.”

Coworking was something that Burgett found interest in more than a decade ago after reading about it in a magazine.

“I did some research and could only find a couple of coworking spaces and they were in downtown Cincinnati,” he says. “They were awesome, but just too far for me to drive on a daily basis and head back to appointments in the northern suburbs. So I decided to get an office bigger than I needed and offer to share it with others in the same circumstance.”

That’s when Burgett happened upon an office available in Executive Park, just off the interstate. 

The office has an open space, five offices, a large kitchen, and a training room. Currently, two of the offices are used for meeting room space, two as private offices, and one as a “tech room” with three Dedcicated Desks that currently house a few internet startups. 

“Queen City Coworking was designed to be an inexpensive office for startups, small businesses, and contract workers in the suburbs,” he says. “We have all the amenities you will need for your business. We have meeting and training rooms, great wifi, a copier/printer, private work areas, and all the coffee and bottled water you can drink. We have great people and interesting water cooler talk. It’s like the best office you have ever worked at minus the nasty boss! All of our members get 24/7 access via a Golden Key.”

Burgett says Queen City Coworking offers an affordable “Meeting Space Membership” that doesn’t provide a desk but it does give members the ability to use the space for meetings, events, or training. “COVID has slowed this membership, but some are finding it useful to bring in clients after hours or during the weekend when the building is empty,” he adds.

With the COVID-19 outbreak, Burgett says he moved things around in the coworking space so that there are private areas to allow for social distancing. 

Burgett says that in the near future he hopes to find a second location where Queen City Coworking can offer more private offices and space for larger events. 

You can learn more about Queen City Coworking at www.queencitycoworking.com. You can also follow along on Facebook

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See how an OTR brewery building is being transformed into a commercial mixed-use hub focused on innovation, diversity, inclusion and creativity. 

A former OTR brewery space is now bubbling over with innovation as a rentable space for urban manufacturers. 

Felsenhaus is “a 45,000 square-foot history brewery building being transformed into a commercial mixed-use hub in OTR with a focus on innovation, diversity, inclusion and creativity. It has both small and large offices, retail and commercial spaces available. It’s used by photographers and videographers for shoots and we have had feature films and commercials shot on site,” says Shane and Dena Neuringer, who both serve multiple roles at Felsenhaus. 

The business started three years ago, when they purchased the Felsenhaus property. “The property was partially owner-occupied and had several third-party tenants and we’ve been working on re-tenanting and upgrading the building,” Neuringer says. “We’ve been in the commercial real estate development, architecture and construction business for over 20 years. As entrepreneurs, we’ve been at it for almost 10 years. Shane’s background is more in acquisitions, development and finance, and Dena has an architectural background and has been working in construction management with firms like Turner Construction.”

Felsenhaus is located three blocks from Findlay Market at: 242 W. McMicken Avenue, Cincinnati, Ohio. 

The business was inspired by projects going on around the country. “We’ve seen very creative and innovative projects all over the country act as catalysts for the revitalization of neighborhoods and local economic development. We’ve seen neighborhoods all over the country where industry faded away and left behind urban blight transformation into thriving districts. Places like the Meatpacking District, West Chelsea/Highline and Williamsburg in NYC, Wynwood, South Beach and Downtown in Miami, Downtown LA, The Distillery District in Toronto and RiNo in Denver. The list goes on and now places like Cincinnati have the opportunity to have once-blighted neighborhoods thrive once again by bringing back small businesses, innovation, entertainment and housing to walkable urban areas,” they say. “The Midwest is experiencing a Renaissance and as a small development group, we see an opportunity to be part of something where we felt we could make more of a difference in the community. Also, we’ve seen a tremendous amount of change in the way people live, work and socialize. A lot of the old models of how real estate worked and how people do business are outdated. There is tremendous opportunity to provide flexible spaces, cater to the gig and sharing economy, provide interesting experiences and help the city to embrace its historic industrial past as an anchor to creating the next phase of innovation and economic success.” 

The name of the business came from being part of the Clyffside and Redtop Brewery building complexes. “One of their premier beer was called Felsenhaus, which is painted on the front of the building,” Neuringer says. “We wanted to pay tribute to the heritage of the building and the historic industry of the neighborhood and put fresh perspective on it.”

Felsenhaus offers different kinds of space, including: office space, photo and video shoot locations, storage and especially space for entrepreneurs and small businesses we call ‘urban manufacturers’- artisans, makers, and fabricators who are making things here, warehousing, shipping/receiving, etc.,” they say. 

The business’s spaces are unique because they have a lot of amenities available under one roof. “You can roll up your sleeves and get your work done. The most valuable aspect is being immersed within an inclusive and innovative community of other makers, urban manufacturers and creatives,” Neuringersays. “We also have a really convenient location right across from a park, great views and the historic character of the building really seems to inspire people. We have shared amenities like on-site parking, a full kitchen, conference roomand podcast room. We also have four loading docks, a freight and a passenger elevator.”

Due to the COVID-19 pandemic, there hasn’t been as much leasing activity and less shared worspaces at the moment. “We are now focusing more on private workspaces, but still offer shared amenity spaces so the aspect of community is still very much part of what we are all about,” they say. “Our initial plan included a much larger component of event and food and beverage space. We look forward to coming back to that in the future, but our emphasis now is much more on providing space for people to get to work: urban manufacturing, studios, office space, warehousing, storage and fulfillment. We are also wearing masks in common areas and in meetings and providing hand sanitizer to help reduce the risk of COVID.”

Inclusion is so important to Felsenhaus. “You would be surprised by how hard it is for makers, these urban manufacturers and creatives, to find a place they feel is a good value, where they have a sense of feeling included, part of a community and feel inspired,” Neuringer says. “We operate in an area of OTR that has not seen the same amount of investment from the city and the large local developers. That may change in the future, but right now, we are offering a place where people can make a living for themselves, provide employment opportunities, especially for people right here in the neighborhood.”

To learn more about Felsenhaus, follow them on FacebookInstagram and their website.

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Cincinnati is the 14th best city when it comes to female-owned small businesses, with the  highest-earning net incomes surpassing $44,000, according to Volusion. However, being minimally staffed, most of them usually have their  hands full with running the day-to-day. If you are a small business owner, chances are, you might not have thought of building an online presence yet. Check out these 3 major ways small businesses can benefit from an online presence. 
 
Building A Rapport With Your Client Base
 
Businesses big and small can benefit from the relationship-building functions of social media and the internet as a whole. People want to interact with entities that they can relate to and see as just as human as themselves. Having an online presence is your prime opportunity to exhibit that your business is made up of people just like them.
 
Likewise, it’s your chance to get to know your client base. Your clientele can be split into a number of demographics and archetypes. Knowing a bit of basic information on each, such as their likes and dislikes, will help you cater to their needs in a more focused and personal way. 
 
Marketing And Advertising
 
Social media also stands as one of the best ways to advertise your services nowadays. People are constantly on social media, so it’s a lot more likely for your ads to reach them there. This goes especially if they’ve searched for similar things before. Managing social media accounts and building your own business website is crucial for giving your customers the information they need to know. This includes product and service details, photos, service areas, and more. With an online presence, that can all be done in a few minutes of browsing, even after business hours.
 
Those are just the basics of marketing you can do online. You can also arrange special online events where you can showcase new products, host interactive seminars, and do other promotions. That and more can be made possible by a user-friendly,  full-featured virtual event platform. The importance of an online presence in marketing could not be stressed enough.  Around 67% of social media users say they made a purchase after seeing an ad on social media, reports The Manifest.
 
Making The Sale
 
Last but not least, an online presence makes it easier than ever for your customer to make the purchase, and for you to make the sale. Even a basic online store on Facebook streamlines the browsing and buying process enough to make it enticing to your clients. We’re all drawn in by the easy buy. It’s why so many people binge-shop on sites like Amazon.
 
Another thing that attracts customers to online shopping is speedy delivery and customer service. Modern location-sharing services can help you arrange a pickup or deliver products and services right to clients’ doorsteps. Social media allows for fantastic customer service by letting you constantly be online. This way, you can converse with clients and take special care to address their desires.
 
Online presences are simply another upgrade to add to your business assets. It’s just like trading in an old mechanical cash register for a digital one back in the day. It’s in the nature of businesses to get with the times and become more lucrative.

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Two local experts are teaming up to help entrepreneurs revamp their website, branding, beautiful images, and social media strategy in just one day. Read on for more.

Branding is key for businesses, especially in today’s digital-dependent world. But it’s confusing to know where to start and overwhelming to think about how long it’ll take once you do. 

Enter, the One Day Brand Makeover. It’s a new service that aims to revamp and launch your brand, website, and imagery in a hands-on, one-day makeover. This unique concept is the brainchild of Kaleigh Turner, Cincinnati-based brand stylist / educator, web designer, Certified Showit Design Partner, and Amanda Donaho, Cincinnati-based brand mentor, photographer, and founder of the IlluminareRetreat for female business owners. 

This branding duo originally came up with the concept while taking part in their own one-day brand makeover. “It wasn’t long ago that we sat side-by-side as she created my new branding and website – in a day,” says Donaho. “She (Turner) was able to crawl around in my mind and put to paper the ideas I had but couldn’t express well. The back and forth between us at her computer allowed her to get fast feedback from me and left to amazing branding and web design done in a flash. Together, we’ve taken the guesswork out of the process. We’ve created an experience that will leave no piece of our client’s brand untouched. Head-to-toe, they’ll have a perfect look that truly represents the business they’ve spent so much time creating.” 

What types of services will be included in the day? There are over 15 services that will offered for clients to take part in to revamp their business. Turner and Donaho will assist in: 6-part Brand assessment to refine your message and brand vibe, Designing new custom primary and secondary logo workmarks made with your ideal client in mindleading into your one-day makeover, Color Palette and Font selections, Implementation of your new brand images, Website launch, Modern headshots that represent you and your brand, 3-5 outfits / looks, Fully customized Showit template restyle (from Kaleigh Turner Creative’s high-end templates) Wardrobe consultation, Personalized social media strategy and coaching session, and more. 

For a complete list of services, you can visit their website: http://theonedaybrandmakeover.representyourbrand.com/. The One-Day Brand Makeover will take place five minutes from downtown Cincinnati in Donaho’s new studio space. “For our out-of-town clients, we will send a travel guide prior to their makeover so they’ll be well-equipped with information on the best places to stay, visit, and eat while in the Queen City,” says Donaho.

The journey to watch The One Day Brand Makeover come to life has been a journey for both Donaho and Turner. “For me, it’struly two-fold: I get to do what I love by giving people what they’ve always wanted, a brand that will elevate their business and bring in their dream clients, while working with my ridiculously talented friend, Amanda,” says Turner. “We work really well together and that’s part of what makes this experience so unique – our clients will get both of us, together, side-by-side as we bounce ideas off of each other in real-time.”

“I’m so passionate about helping entrepreneurs break through the noise to dig into their unique skill-set & offer that to the world in a way that attracts their ideal client,” says Donaho. “I love seeing everything come together in one day – and sending someone out our studio doors with not just a beautiful brand, but the knowledge of how to continue to implement their new brand going forward.  Kaleigh and I have a combined experience of 26 years in our respective fields, and the combination of knowledge we bring to the table makes this makeover dynamite.” 

For more information, visit http://theonedaybrandmakeover.representyourbrand.com/

To stay connected with Kaleigh Turner, visit https://kaleighturnercreative.com/ & Instagram and Facebook

To stay connected with Amanda Donaho, visit https://representyourbrand.com/ & Instagram and Facebook

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