Today’s world can often feel too corporate. Between mergers, buyouts and bankruptcies, there seems to be an endless supply of department stores and the same old, same old.
Amy Keller wants to change that. With a degree from DAAP and nearly 30 years of experience in the industry, she decided to set out on a quest of her own – Curated Cincinnati.
Although still in the development phase, Curated Cincinnati strives to connect communities through shared values – while supporting the small business owners in the city’s neighborhoods. The project consists of 50 cards in a “deck” that represents 50 different merchants throughout the city, all of whom offer a 20% discount to encourage customers to continue to “shop small.”
Because shopping small and independent is so important to Keller, she wanted to carefully curate the businesses she approached about Curated Cincinnati.
“I really wanted to be selective in who I chose for this curated collection of businesses,” she says. “We chose businesses who have given life to the neighborhood where they’re located, have merged community and art, want to help support other local independents, have a point of view, and offer exemplary customer service.”
And while big companies are better at selling, it’s the small, independent stores in the city that can do what those companies can’t – spread joy.
“I want Curated Cincinnati to encourage people to try new places, try new experiences, and meet new people,” says Keller. “I want to encourage new connections that may not have happened otherwise.”
Spread the word about the city’s movers and shakers through Curated Cincinnati will do more than attract locals – it will also bring in those who are visiting the city.
While explaining the project, Keller says that having Curated Cincinnati in places like real estate offices can encourage those who have just moved to the area to try new places. Having them available in other places frequented by tourists will also help to spread the word about small businesses making an impact on the Queen City.
The chosen businesses for Curated Cincinnati are making the world a better place in one way or another.
“Many merchants create and produce locally with exceptional skill,” she says. “Locally made products are made with love and purpose. Shopping local gives you the opportunity to meet the people who make your products. Supporting our members returns more money to our local economy, keeps our communities unique, and creates jobs. When neighbors support neighbors, communities are stronger.”
Some of the businesses that you’ll soon be able to find in Curated Cincinnati include Grainwell, Own Lane Shoetique, Alley Boutique, Fern, Silk Road Textiles, and many more.
Keller encourages readers to keep an eye out for more news to come on Curated Cincinnati, as she plans to start selling her product just before the kick-off of the holiday shopping season. Keep an eye out for the launch of the Curated Cincinnati website.