Wrapped in Sweetness

Wrapped in Sweetness

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Photobucket You love to dig your teeth into the peanut butter chocolatey goodness of a Reese’s Cup, and when you hear the word snicker, you don’t think of an evil laugh — but you do start drooling a bit. Don’t worry, you’re not alone, and it’s OK to have a love for sweets.


Now, you can go public with that love with Wrapper Fashion. Started by a Cincinnati woman in 2004, this local company offers accessories made out of your favorite candies, soft drinks, you name it.


Owner Rosha Merci’a Powell is the mastermind behind the products, and she makes each fashion that comes from the wrappers. By lining up the wrappers, laminating them and then sewing them, Powell creates clutches, hand bags, cell phone holders, key rings and more.


Before creating anything, though, Powell needs the product labels. While she and her family save their own wrappers, they aren’t complete junk-food addicts, so Powell uses her business to help support a good cause.


Wrapper Fashion partners with schools to have label drives. Participating schools collect big-name labels, and Powell pays five cents for each label. All the school has to do is Photobucketcollect the labels and pay for shipping. Last year, three schools in Atlanta and New Jersey participated in the drive.


"I like making sure I’m targeting what people like. What are people drinking? What are people eating now?" Powell says. So she stays on top of market trends to give customers what they want and even offers custom ordering to give you exactly what you’re looking for.


Of all the accessories she sells, the Coca-Cola and Pepsi products are the best sellers. And while you might be worried about copyright infringement, most companies welcome 1209KROMBHOLZ.gifWrapper Fashion into the marketplace.


"Companies like the Pepsi company, Coca-Cola, they embrace people like me because there are other people who have the upcycle, recycle mind. … I actually have had executives from Pepsi purchase from me in order to give to their employees for Christmas or other holidays," Powell says.


These sweet-treat accessories have made their way into boutiques in Atlanta; Queens, N.Y.; and upstate New York, but they are still looking for a home in their hometown of Cincinnati. Currently, Wrapper Fashion is available online to local customers. To learn more about the look, check out WrapperFashion.com or contact Powell at wrapperfashion@gmail.com.



Photographer: Neysa Ruhl
Model: Rosha Merci’a Powell
Location: Cincy Chic office