Article Menswear Opens Idlewild Woman Boutique
As store manager Cale Darrell will be quick to tell you, Article Menswear is not just a men’s clothing store. It’s a complete lifestyle brand. They sell everything for the fashion forward, modern man from suit jackets to casual wear, hoodies to t-shirts, accessories to home décor, and even men’s bath and body products.
This young, small, locally-owned business has only been up and running for two years. But in that short time, the positive feedback from shoppers has been overwhelming, Darrell says. “We wanted to create a modern day men’s general store to make guys feel comfortable while shopping with us,” he adds. “We have everything from shaving goods to shoe polish and we carry such a large variety of apparel for men.”
The store is surrounded by big, floor-to-ceiling windows allowing natural sunlight to pour in, partnered with dimmed spotlights throughout the store, with rustic furniture, and an American flag that proudly hangs above the check-out desk. Apparel with a rugged yet edgy and edgy feel hangs on the racks and fills the shelves.
According to Darrell, the store is strategically merchandised so that it sparks a client’s interest as they walk through the store, shopping for whatever they need. They sell brands from all over the U.S., while still showcasing its local love too. Carrying brands such as Noble Denim, which was founded in Cincinnati, and even a man-friendly, scented candle company called, Good Candle that was created by UC DAAP graduate, Johnathan Kroeger.
“We buy the majority of our merchandise from trade shows in other cities like Las Vegas, so it can sometimes be a challenge when buying stock for upcoming seasons since we order clothes for seasons way in advance. But we know our customer well enough to give him that traditional clothing and staple pieces in cool and unique ways,” says Darrell.
In fact, he said it’s a team effort to accomplish the best trend forecasting, as the entire staff offers insight for this process. The team consists of Darrell — along with their multi-talented sales consultant, Trey Jolly, and owners Anthony and Maria Graziani.
Freeman Sporting Club, Schott NYC, Baldwin, and Saturdays Brand are all brands you’ll find at Article. If that doesn’t get you in the door, they also have some special events coming up. During MLB’s All-Star weekend, reps from Mitchell Bat Co. and Ebbets Fields will be visiting Article Menswear to host a party to welcome their new merchandise to be sold in the store. The event is free, while light refreshments and beer will be served.
Don’t worry, ladies. The team at Article hasn’t forgotten about you. Just last month, they opened up a sister boutique just one block down called, Idlewild Woman. Idlewild started out as a pop up shop they tried out within Article Menswear. “The response was so great from the pop up shop, it was evidently clear there was a need for the owners to create a sister store for women,” Darrell says.
Idlewild has soft and feminine décor with an all-white building with white brick walls inside. They carry flowy, bohemian chic clothing paired with delicate accessories. They are also a lifestyle brand that embraces womanhood, carrying home goods, bath and body products, and accessories. Both stores carry some of the same brands such as Billy Reed, Imogene & Willie, and Gant Rugger that have men’s and women’s lines within their brands.
Keep your eye on Article Menswear as they will be introducing new brands to their store this upcoming fall. They are also planning a special event coming up for the fall, but are shy on sharing details just yet. “We want to keep it a secret so people will be surprised when we announce,” laughs Darrell.
To stay tuned with both stores, follow them on Instagram at @Articlemenswear and @Idlewildwoman.